Segla KossiviEducationalTechnologyWalden University
BHHS faces academic performanceproblems at the state level (studentsfailing Regents exams) and local level(reduced graduat...
Tablet technologies stem from the need of a technology for representation, communication,planning, and coordination, in bu...
IntuitiveLearningEnvironmentInterconnectedBetterLookingModernEducationMobileLearningFlexibleNetworkedGlobal
Need: Problem Giving Rise to The InnovationResearch Organization: Apple, Inc.DevelopmentCommercializationInnovation-Decisi...
LaptopsiPod TouchiPad MiniiPad 2iPad
.Key Innovator: Steve Jobs
The ProductProduct Innovation Time LineSteve Jobs announced the iPads in 2010
IPadGet Started
SK
Creative ConferencesInvitation CardsConferencesAdvertisementsMailsBlogs
AppleLeadingTablet Operating Systems, Market Share Forecast andCAGR 2012-2016Tablets OS2012MarketShare2016MarketShareCAGR2...
Retail Channel generatingmore revenue per squarefoot than any other retailerin the United StatesOutletApple Distribution S...
By Outlets
iPad Innovation Time LineApril 3,2010Introductionof iPad2012: 58.31million iPadssoldEnd of 2010: 15million iPadssoldHttp:/...
iPad 1 iPad 2 iPad 3 iPad 4
1. Knowledge 2. Persuasion 3. Decision4.Implementation5. ConfirmationPerceived Characteristics ofInnovation• Apple has rel...
Early AdoptersEarly MajorityLate MajorityLaggardsBusinesspersons andOrganizationsHouseholds (some pilotschools)Individuals...
InnovatorsEducational Technology TeachersComputer Science teachersSome Administrators and StudentsSome other teachersApple...
Other Business OrganizationOther Brand CustomersOther StudentsHouseholdsTeachersPilots Schools
Other AdministratorsOther Teachers with Lack of Technology SkillsOthers
Innovators andEarly AdoptersAP (Math)Math Teacher andStudentsiPad Users
MethodsTrialabilityObservability iPad Users
Roles ofChangeAgentsDiagnose theexistingperformanceproblemUseperformancegap todevelop aneed forchangeCommit to changeEstab...
Motivating TheLaggardsOtherAdministratorsTeachers with noTechnology Skills
Relative AdvantageEconomic FeasibilitySustainabilityUpkeep and MaintenanceInspiration of Revolutionary CreativityAppropria...
Relative AdvantageThe Apple iPad exploitsmultitouch gestures andoffers many apps
Relative Advantage (Meurant,2010)The iPad tablet is designed to put the Internet into the hands of the public. It is desig...
Relative AdvantageiPad supports student networking and online collaboration both in class and off classiPad provide Face T...
It is Not a Commercial!iPad in the classroomhttp://www.apple.com/education/ipad/Many Appshttp://www.apple.com/education/ap...
PioneerSchoolsBurlington High SchoolGreene County SchoolsOhio State UniversityScience Leadership AcademyNorthwest Kansas T...
PioneerSchoolsHoughton Mifflin Harcourt, aneducational publishing company,has developed a digital app thatreplaces the pri...
PioneerSchoolsTeachers in tertiary educationneed new strategies tocommunicate with students ofthe net generation and tosha...
Centralized andDecentralized ApproachesCentralizedApproach: MathDepartment as aPioneerDecentralizedApproach: Otherdepartme...
MeetingCritical MassNot Met (only when many individuals adopt the innovation (Rogers, 2003, p. 313)Provide IncentivesRelat...
Butler, K. (2010, Sep 08). Two long beach schools teaching algebrawith iPads. Press - Telegram. Retrieved fromhttp://searc...
Manuguerra, M., & Petocz, P. (2011). Promoting Student Engagement byIntegrating New Technology into Tertiary Education: Th...
Sk i pad_ppt
Sk i pad_ppt
Sk i pad_ppt
Sk i pad_ppt
Sk i pad_ppt
Sk i pad_ppt
Sk i pad_ppt
Sk i pad_ppt
Sk i pad_ppt
Sk i pad_ppt
Upcoming SlideShare
Loading in...5
×

Sk i pad_ppt

105

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
105
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Welcome to the modern learning environment, which, due to the advanced technology of the millennial era, is global, mobile, flexible, networked, virtual, interconnected, better looking, smarter, more collaborative, intuitive, than thetraditional educational system, 
  • In this presentation, I will go through the need that gives rise to the innovation of iPad tablet, the research problem, product development, commercialization, innovation-decision process, and S-curve.
  • The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
  • The Apple co-founder, a thinker, inventor, and innovator Steve Jobs introduced iPad, in 2010, only to die a year later.
  • The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
  • The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
  • The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads,
  • From the development phase, Apple encountered some hardware and technological problems such as weak Wi-Fi, overheating, and low battery. These problems would lead to the introduction of iPad2 and later on mini-iPads. Existing and new customers Apple owners, government, business organizations, scholars, educational institutions, learners of all ages constitute the target market.
  • Oct. 3. And earlier this year, the largest retailer in the U.S., Walmart, indicated it hopes to sell the iPad by the end of 2010.Expansion of the iPad to more retail outlets is expected to increase Apple's sales of the device significantly. Expanded distribution channels, along with international rollout and increased supply, were cited as positives on Thursday by Piper Jaffray, which believes Apple will sell 21 million units in 2011.
  • Any one who owns iPads would testify that Apple has a sense of packaging, marketing, and distribution. Apple adopts a push-pull marketing strategy of iPads to enable the company to lead over Samsung, Motorola, Toshiba, Lenovo, and Acer. The iPad has set the standards for other devices, which the competitors manufacture (Fredette, 2012). Graziano (2012) provided data for the market share of the various competitors (table 1).
  • Apple used creative conferences invitation cards, that make customers excited about the product would present in the conference. The second step is the conferences it self, making the product touch people feelings by using emotional phrases for every feature of the product, and link it to people’s every day use. The third step is after the conference with the advertisements that also touch the people senses with impressive show of the product features and a special music that makes the consumer focus on the advertisement.
  • Initial price getting lower with further innovation in the product, with the introduction of iPad 2, iPad with retina display, and iPad miniªhttps://www.apple.com/ipad/compare/
  • Apple’s stores are among the most successful brick-and-mortar shops around, generating more revenue per square foot than any other retailer in the United StatesBetween December of 2011 and August of 2012, the Consumer Intelligence Research Partners (CIRP).surveyed 1,227 U.S. consumers who purchased an iPhone, iPad, or Mac, and found that while Apple Stores sold by far the most Macs and iPads during the period, they didn’t sell nearly as many iPhones as the company’s retail partners.40 percent of the iPads purchased by the survey sample during December 2011 and August 2012.
  • iPad inspires creativity and hands-on learning with features you won’t find in any other educational tool — on a device that students really want to use. Powerful apps from the App Store like iTunes U and iBooks let students engage with content in interactive ways, find information in an instant, and access an entire library wherever they go. And now with iPad mini, even more students can get their hands on iPad.
  • iPad inspires creativity and hands-on learning with features you won’t find in any other educational tool — on a device that students really want to use. Powerful apps from the App Store like iTunes U and iBooks let students engage with content in interactive ways, find information in an instant, and access an entire library wherever they go. And now with iPad mini, even more students can get their hands on iPad.
  • Sk i pad_ppt

    1. 1. Segla KossiviEducationalTechnologyWalden University
    2. 2. BHHS faces academic performanceproblems at the state level (studentsfailing Regents exams) and local level(reduced graduation rate and lowgrades on the school report card). Theschool fails to honor its mission tohelp students to achieve academicand personal growth, to challenge,and support pupils to reach theirpotential, and equip them with thenecessary skills to become thinkingand caring competent adults. Thestatistics prove the contrary of theadministrators vision and goals for thestudents.Presently, at the BHHS, 11% of students arescoring 65% in mathematics. The assistantprincipal (AP) math would like to remedythe low performance problem with aprogram intervention, which would assiststudents for a better performance than theactual.The 2012 school report card revealed anoverall of grade “C” as compared to the2011 overall grade of “A”. In 2013, insidedata disclosed that only 11% of studentsscored 65% or higher on the mathematicsexam. The assistant principal (AP) of mathis seeking a solution to raise the number ofstudents scoring 65% to 65%. This wouldbe an increase of 54% of studentsperforming at 65% level.
    3. 3. Tablet technologies stem from the need of a technology for representation, communication,planning, and coordination, in businesses and government (García, Quesada-Arencibia, Candela,Carrasco, & González, 2012) to bridge the gap between desktops and laptops, and betweenlaptops and mobile phones (Kolakowski, 2012), for anywhere and anytime productivity, andprovide suitable computing systems for information systems technologies. The augmentedconnections to markets and organizations permit training and learning, using virtualization andhosting technologies (Rine, 2003). The user-friendly and portable natures of tablets encourageusers to purchase applications (apps) to enhance user quality and experience. Publishers seekto produce high quality reading content in formats that appeal to traditional advertisers. Inaddition, Bring Your Own Device (BOYD) program, allows employees to bring their personaldevice to workplace contributes to the diffusion of tablets. Moreover, the push for productsdiversification and gain for market shares of companies such as Samsung, Motorola, and otherAndroid tablet makers continue to increase the diffusion of tablets as each company strive toperfect its competitive advantage. Apple, with its iPad tablets, increases its market share(Kolakowski, 2012) to rank almost neck to neck with Samsung. Tablets are the new way ofinteracting with anything and unlocking data and accessing function in every environment. Theuse of iPad as instructional tool in BBHS math classroom could increase students’ performance.Proposed Solution
    4. 4. IntuitiveLearningEnvironmentInterconnectedBetterLookingModernEducationMobileLearningFlexibleNetworkedGlobal
    5. 5. Need: Problem Giving Rise to The InnovationResearch Organization: Apple, Inc.DevelopmentCommercializationInnovation-Decision ProcessS-CurveAttributes of InnovationsOrganizational Innovations: Intended and Unintended Consequences ofInnovations
    6. 6. LaptopsiPod TouchiPad MiniiPad 2iPad
    7. 7. .Key Innovator: Steve Jobs
    8. 8. The ProductProduct Innovation Time LineSteve Jobs announced the iPads in 2010
    9. 9. IPadGet Started
    10. 10. SK
    11. 11. Creative ConferencesInvitation CardsConferencesAdvertisementsMailsBlogs
    12. 12. AppleLeadingTablet Operating Systems, Market Share Forecast andCAGR 2012-2016Tablets OS2012MarketShare2016MarketShareCAGR2012-2016iOS 53.80% 49.70% 20.90%Androids 42.70% 39.70% 21.00%Windows 2.90% 10.30% 69.20%Other 0.60% 0.30% 7.70%Grand Total 100% 100% 23.30%Tablet Operating Systems, Market Share Forecast andCAGR 2012-2016
    13. 13. Retail Channel generatingmore revenue per squarefoot than any other retailerin the United StatesOutletApple Distribution Strategy
    14. 14. By Outlets
    15. 15. iPad Innovation Time LineApril 3,2010Introductionof iPad2012: 58.31million iPadssoldEnd of 2010: 15million iPadssoldHttp://liliputing.com/2011/01/apple-sold-nearly-15-million-ipads-last-year.htmlHttp://news.cnet.com/8301-13579_3-57540705-37/apples-fiscal-2012-in-numbers-125m-iphones-58.31m-ipads/
    16. 16. iPad 1 iPad 2 iPad 3 iPad 4
    17. 17. 1. Knowledge 2. Persuasion 3. Decision4.Implementation5. ConfirmationPerceived Characteristics ofInnovation• Apple has relativeadvantage with iPad• Great compatibility forusers• Increased observability(Businesses, classroom,individual lives)• Triability of iPad spurs theneed to own one andincreases
    18. 18. Early AdoptersEarly MajorityLate MajorityLaggardsBusinesspersons andOrganizationsHouseholds (some pilotschools)IndividualsMajority of schools ineducation system
    19. 19. InnovatorsEducational Technology TeachersComputer Science teachersSome Administrators and StudentsSome other teachersApple Brand UsersSome household Individuals
    20. 20. Other Business OrganizationOther Brand CustomersOther StudentsHouseholdsTeachersPilots Schools
    21. 21. Other AdministratorsOther Teachers with Lack of Technology SkillsOthers
    22. 22. Innovators andEarly AdoptersAP (Math)Math Teacher andStudentsiPad Users
    23. 23. MethodsTrialabilityObservability iPad Users
    24. 24. Roles ofChangeAgentsDiagnose theexistingperformanceproblemUseperformancegap todevelop aneed forchangeCommit to changeEstablishnetworkedinformationexchange
    25. 25. Motivating TheLaggardsOtherAdministratorsTeachers with noTechnology Skills
    26. 26. Relative AdvantageEconomic FeasibilitySustainabilityUpkeep and MaintenanceInspiration of Revolutionary CreativityAppropriate Apps Void of VirusTeacher and Students Access
    27. 27. Relative AdvantageThe Apple iPad exploitsmultitouch gestures andoffers many apps
    28. 28. Relative Advantage (Meurant,2010)The iPad tablet is designed to put the Internet into the hands of the public. It is designed for using fingers on a touchscreen rather than with physical keyboard and mouse as with PCs, and this is one contributing factor to what will likelyprove to be a revolution in education.Students only needs to carry and to bring to class their iPad, on which has been installed all of the e-texts they needsfor all of her subjects.Publishers can now create hybridized content that draws from audio, video, and television, to provide interactivegraphics in digital publications, whereas traditional paper layouts in books, magazines and newspapers are static. Thee-texts can and should readily link to diverse multimedia digital resources and telecommunication services.Storyist Software, Scrivener and Pages now allow conversion of a file to ePub by simply selecting it from the choice ofexport formats.The iPad is likely to make the ePub format the lingua franca of electronic books
    29. 29. Relative AdvantageiPad supports student networking and online collaboration both in class and off classiPad provide Face Time for telecommunications integrated with multimedia capability within and outside class, local, andinternationaliPad applications are cheap, so in principle costs could be absorbed by the educational institution.A new version of Apple’s productivity software suite iWork, designed specifically for the iPad, includes Keynote (presentationslides), Numbers (spreadsheets), and Pages (word processing). The iWork for iPad suite takes advantage of the iPad’smultitouch input, so slides in Keynote, columns in Numbers, and text and graphics in Pages can be rearranged by tapping,and dragging a finger. An on-screen keyboard appears when text needs to be typed.iPad/iPhone apps are somewhat sandboxed from one another, so data from one application isn’t generally available to otherapplications. Application storage can’t be overwritten by another application
    30. 30. It is Not a Commercial!iPad in the classroomhttp://www.apple.com/education/ipad/Many Appshttp://www.apple.com/education/apps/#http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewMultiRoom?fcId=424538228&mt=8Pioneers Schools
    31. 31. PioneerSchoolsBurlington High SchoolGreene County SchoolsOhio State UniversityScience Leadership AcademyNorthwest Kansas Technical CollegePunahou SchoolRDFZ XISHAN SCHOOL
    32. 32. PioneerSchoolsHoughton Mifflin Harcourt, aneducational publishing company,has developed a digital app thatreplaces the print textbook foreighth-grade Algebra 1 throughthe touch screen interface iPaddeviceThis app creates an interactive learning environment where astudent can, with the touch of a finger, receive instantfeedback on practice questions, write and save notes, receiveguided practice instruction, utilize video re-teaching, accessgraphing calculators and more (Butler, 2010)More than 400 Californiaeighth-grade students arereceiving instruction strictlyvia an iPad loaded with theAlgebra app (Butler, 2010).
    33. 33. PioneerSchoolsTeachers in tertiary educationneed new strategies tocommunicate with students ofthe net generation and toshape enticing educationalexperiences for them. TheApple iPad – has the potentialto change this situation,offering access to effectiveand efficient pedagogy in aneasy and intuitive way(Manuguerra & Petocz, 2011 )iPad is being used in higher education. Kinash etal. (2011) described an Australian investigationto evaluate the impact on learning of students’use of mobile devices such as the iPad; feedbackfrom students was positive and optimistic.Hall and Smith (2011) described an iPad initiativein a US graduate management program andnoted that student convenience and flexibilitywere enhanced, along with aspects ofenvironmental sustainability.Jalali and colleagues (2011) reported on the useof an iPad in carrying out a multiple-choiceexamination in anatomy at a Canadianuniversity; while all participants liked the idea,and it saved significant paper resources
    34. 34. Centralized andDecentralized ApproachesCentralizedApproach: MathDepartment as aPioneerDecentralizedApproach: Otherdepartments (Englishand Arts, Music, andSciences)
    35. 35. MeetingCritical MassNot Met (only when many individuals adopt the innovation (Rogers, 2003, p. 313)Provide IncentivesRelative AdvantageTrialabilityObservability
    36. 36. Butler, K. (2010, Sep 08). Two long beach schools teaching algebrawith iPads. Press - Telegram. Retrieved fromhttp://search.proquest.com/docview/749959801?accountid=14872Geist, E. (2011). The game changer: Using ipads in college teachereducation classes. College Student Journal, 45(4), 758-768.Retrieved fromhttp://search.proquest.com/docview/918798937?accountid=14872Hahn, J., & Bussell, H. (2012). Curricular Use of the iPad 2 by aFirst-Year Undergraduate Learning Community. Library TechnologyReports, 48(8), 42-47Haydon, T., Hawkins, R., Denune, H., Kimener, L., McCoy, D., &Basham, J. (2012). A comparison of iPads and worksheets on mathskills of high school students with emotional disturbance.Behavioral Disorders, 37(4), 232-243. Retrieved fromhttp://search.proquest.com/docview/1146476545?accountid=148
    37. 37. Manuguerra, M., & Petocz, P. (2011). Promoting Student Engagement byIntegrating New Technology into Tertiary Education: The Role of the iPad.Asian Social Science, 7(11), 61-65. doi:10.5539/ass.v7n11p61Meurant, R. C. (2010). iPad Tablet Computing to Foster Korean EFL DigitalLiteracy. International Journal Of U- & E-Service, Science & Technology, 3(4),49-62Miller, W. (2012). iTeaching and learning. Library Technology Reports, 48(8),54-59. Retrieved fromhttp://search.proquest.com/docview/1261087942?accountid=14872Saine, P. (2012). iPods, iPads, and the SMARTBoard: Transforming literacyinstruction and student learning. New England Reading Association Journal,47(2), 74-79,81. Retrieved fromhttp://search.proquest.com/docview/940889699?accountid=14872 Miller,W. (2012). iTeaching and learning. Library Technology Reports, 48(8), 54-59.Retrieved fromhttp://search.proquest.com/docview/1261087942?accountid=14872Shepherd, C., & Skrabut, S. (2011). Rethinking Electronic Portfolios toPromote Sustainability among Teachers. Techtrends: Linking Research &Practice To Improve Learning, 55(5), 31-38. doi:10.1007/s11528-011-0525-5
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×