• Save
Sk i pad_ppt
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Sk i pad_ppt

on

  • 297 views

For EDUC 8841

For EDUC 8841

Statistics

Views

Total Views
297
Views on SlideShare
297
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Welcome to the modern learning environment, which, due to the advanced technology of the millennial era, is global, mobile, flexible, networked, virtual, interconnected, better looking, smarter, more collaborative, intuitive, than thetraditional educational system, 
  • In this presentation, I will go through the need that gives rise to the innovation of iPad tablet, the research problem, product development, commercialization, innovation-decision process, and S-curve.
  • The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
  • The Apple co-founder, a thinker, inventor, and innovator Steve Jobs introduced iPad, in 2010, only to die a year later.
  • The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
  • The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
  • The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads,
  • From the development phase, Apple encountered some hardware and technological problems such as weak Wi-Fi, overheating, and low battery. These problems would lead to the introduction of iPad2 and later on mini-iPads. Existing and new customers Apple owners, government, business organizations, scholars, educational institutions, learners of all ages constitute the target market.
  • Oct. 3. And earlier this year, the largest retailer in the U.S., Walmart, indicated it hopes to sell the iPad by the end of 2010.Expansion of the iPad to more retail outlets is expected to increase Apple's sales of the device significantly. Expanded distribution channels, along with international rollout and increased supply, were cited as positives on Thursday by Piper Jaffray, which believes Apple will sell 21 million units in 2011.
  • Any one who owns iPads would testify that Apple has a sense of packaging, marketing, and distribution. Apple adopts a push-pull marketing strategy of iPads to enable the company to lead over Samsung, Motorola, Toshiba, Lenovo, and Acer. The iPad has set the standards for other devices, which the competitors manufacture (Fredette, 2012). Graziano (2012) provided data for the market share of the various competitors (table 1).
  • Apple used creative conferences invitation cards, that make customers excited about the product would present in the conference. The second step is the conferences it self, making the product touch people feelings by using emotional phrases for every feature of the product, and link it to people’s every day use. The third step is after the conference with the advertisements that also touch the people senses with impressive show of the product features and a special music that makes the consumer focus on the advertisement.
  • Initial price getting lower with further innovation in the product, with the introduction of iPad 2, iPad with retina display, and iPad miniªhttps://www.apple.com/ipad/compare/
  • Apple’s stores are among the most successful brick-and-mortar shops around, generating more revenue per square foot than any other retailer in the United StatesBetween December of 2011 and August of 2012, the Consumer Intelligence Research Partners (CIRP).surveyed 1,227 U.S. consumers who purchased an iPhone, iPad, or Mac, and found that while Apple Stores sold by far the most Macs and iPads during the period, they didn’t sell nearly as many iPhones as the company’s retail partners.40 percent of the iPads purchased by the survey sample during December 2011 and August 2012.

Sk i pad_ppt Presentation Transcript

  • 1. Segla KossiviEducationalTechnologyWalden University
  • 2. IntuitiveLearningEnvironmentInterconnectedBetterLookingModernEducationMobileLearningFlexibleNetworkedGlobal
  • 3. Need: Problem Giving Rise to The InnovationResearch Organization: Apple, Inc.DevelopmentCommercializationInnovation-Decision ProcessS-Curve
  • 4. LaptopsiPod TouchiPad MiniiPad 2iPad
  • 5. .Key Innovator: Steve Jobs
  • 6. The ProductProduct Innovation Time LineSteve Jobs announced the iPads in 2010
  • 7. IPadGet Started
  • 8. SK
  • 9. Creative ConferencesInvitation CardsConferencesAdvertisementsMailsBlogs
  • 10. Tablet Operating Systems, Market Share Forecast andCAGR 2012-2016Tablets OS2012MarketShare2016MarketShareCAGR2012-2016iOS 53.80% 49.70% 20.90%Androids 42.70% 39.70% 21.00%Windows 2.90% 10.30% 69.20%Other 0.60% 0.30% 7.70%Grand Total 100% 100% 23.30%Tablet Operating Systems, Market Share Forecast andCAGR 2012-2016
  • 11. Retail Channel generatingmore revenue per squarefoot than any other retailerin the United StatesOutletApple Distribution Strategy
  • 12. By Outlets
  • 13. iPad Innovation Time LineApril 3,2010Introductionof iPad2012: 58.31million iPadssoldEnd of 2010: 15million iPadssoldHttp://liliputing.com/2011/01/apple-sold-nearly-15-million-ipads-last-year.htmlHttp://news.cnet.com/8301-13579_3-57540705-37/apples-fiscal-2012-in-numbers-125m-iphones-58.31m-ipads/
  • 14. iPad 1 iPad 2 iPad 3 iPad 4
  • 15. 1. Knowledge 2. Persuasion 3. Decision4.Implementation5. ConfirmationPerceived Characteristics ofInnovation• Apple has relativeadvantage with iPad• Great compatibility forusers• Increased observability(Businesses, classroom,individual lives)• Triability of iPad spurs theneed to own one andincreases
  • 16. Early AdoptersEarly MajorityLate MajorityLaggardsBusinesspersons andOrganizationsHouseholds (some pilotschools)IndividualsMajority of schools ineducation system
  • 17. InnovatorsEducational Technology TeachersComputer Science teachersSome Administrators and StudentsSome other teachersApple Brand UsersSome household Individuals
  • 18. Other Business OrganizationOther Brand CustomersOther StudentsHouseholdsTeachersPilots Schools
  • 19. Other AdministratorsOther Teachers with Lack of Technology SkillsOthers