Little Company, Big World - Starting an additive concentrate business in the global market - Presentation Transcript
Thermoplastic Concentrates 2009 Presented by Eric Albee, President - AFI Global / Addisperse Little Company, Big World - Starting an Additive Concentrate Business in the Global Market
Addisperse, Inc.
At Addisperse we develop, manufacture, and distribute innovative additives & additive concentrates to improve modern plastics processing. With a core focus on problem solving, development of next generation solutions and servicing customers and markets with a global perspective, we work to provide high performance additives & additive concentrates to a broad range of industries.
The Global Market
95% of the World Population lives outside of the US
Small & medium sized companies account for 97% of all US exporters
Very small companies (under 20 employees) account for 70% of America’s exporters
Global Market and Global Mindset
There are excellent opportunities for small and mid-sized companies to gain a global presence as a key element to their growth strategy.
Going Global Out of the Gate
Global Sourcing and Global Selling
Capitalizing on the Global Market as a New Business or Business Unit
Going Global Out of the Gate
Benefits
Why You Should
Are You Ready (Questions to Ask Yourself)
Going Global Out of the Gate - Questions to Ask Yourself
Can you embrace uncertainty?
Do you have an all-encompassing perspective?
Are you adaptable, take risks, innovative?
Are you prepared to cultivate relationships?
Are you willing to learn about another culture?
Do you have passion, enthusiasm, & curiosity?
Do you have courage?
Do you have energy, patience, and fortitude?
Global Sourcing & Global Selling
Whether from sourcing raw materials or selling on a global front there are opportunities and challenges
Global Sourcing & Global Selling - Material Supply Side
Buying Smart
Buying Safe
Buying at Best Price
Getting it to your production facility
Global Sourcing & Global Selling - Sales Side
Where did my customers go?
Finding International prospects
Sales calls are still what closes business deals
Continuing Education
Focus, Focus, Focus on target market
Capitalize on the Global Market
Excellent Resources Available
Alliances and Partnerships
Duplicate Yourself
Speed
New Technologies Enhance Global Communication
Capitalize on the Global Market - Excellent Resources Available
Federal, Statel and Local Governments want to help you export
Private Organizations Available That Aid Companies in Establishing International Relations
Other Countries want their manufacturers to export and there are ample resources available to find new suppliers
Capitalize on the Global Market - Alliances & Partnerships
Cross-Border Alliances
SGA’s (Strategic Global Alliances)
Diverse Global Partnerships
Key Element - Embrace the world and all the unique differences
Capitalize on the Global Market - Duplicate Yourself
You have a successful business model and want to expand this on a global scale but how?
Invest millions to open factory abroad
Leverage strategic global partnerships with your business model to duplicate success globally
Capitalize on the Global Market - Speed
While always important, speed of response, action and reaction to normal day to day business is more critical now than even. This is especially true for smaller businesses and entrepreneurial minded internal business units.
Capitalize on the Global Market - New Technologies Enhance Global Communication and Presence
Traditional Media and Promotional are…traditional
The global customer base is not necessarily traditional
Excellent time to create a Global Online Sphere, encompassing all things related to you and your business
Capitalize on the Global Market - New Technologies Enhance Global Communication and Presence
Traditional Media/Customer Communication
Print
Mail
Phone
Web Site
Email
Blackberry, iPhone, Palm Pilot, or other
Capitalize on the Global Market - New Technologies Enhance Global Communication and Presence
In addition to traditional media, must look beyond this to the new self controlled media outlets to expand Global Sphere and customer base
Blogs
Wiki based information web sites
Online video
Social Networking
Photo Sharing
Skype
Online Project Management
iPhone Mobile Apps
Capitalize on the Global Market - New Technologies Enhance Global Communication and Presence
There are massive amounts of new media and communication outlets available, with many being free. The cost is often time and commitment, but returns a global presence that would otherwise have very high costs to achieve
In Conclusion
Huge Global Market with great opportunity and many benefits, if you are ready
Competitive companies need to look at buying globally and growth focused companies need to loot to global markets for their next opportunities
While it’s no small task, there are many tools available to the company or business person
Thank you for your Attention Eric Albee - Addisperse, Inc.
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