SEO for Wordpress

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Search Engine Optimization (SEO) for Wordpress presentation given at WordCamp Chicago to professional, business, non-profit, retail and personal bloggers.

Search Engine Optimization (SEO) for Wordpress presentation given at WordCamp Chicago to professional, business, non-profit, retail and personal bloggers.

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Transcript

  • 1. SEO FOR WORDPRESS Easy Steps to Make Your Blog Get Noticed
  • 2. Why Me?  IT Industry for 15+ years  BA – Philosophy  MBA/TM – Global e-Commerce  SEO/SEM/SMO Philosopher  Social Media Hound  Internet Entrepreneur  Website Designer/Developer  Coffee Addict Shannon Steffen ssteffen@sksdesigns.com SKSDesigns in/shannonsteffen Facebook.com/SKSDesigns http://www.sksdesigns.com
  • 3. What is SEO?
  • 4. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.
  • 5. SEO Range of Importance 1.URL 2.Title Tag 3.Description Tag 4.Keywords Meta Tag 5.Robots Tag 6.Website Size 7.Broken Links
  • 6. SEO Audit Can read:  Site Crawl  Canonical URL Check  XML and HTML Sitemap Cannot Read or Read Correctly:  Flash/Frames/AJAX/JavaScript Usage  Password Only Sections
  • 7. Technological Challenges  Plug-in Overuse  Blog Layout  Theme Coding
  • 8. Onsite Content  Copywriting  Top Keyword Identification  Content Keywords  Long Tail Keyword Phrases
  • 9. Off-site SEO  Message Boards, Blog Comments & Signatures  Twitter, Facebook & LinkedIn  Social Bookmarking & Keywords
  • 10. FREE BEST PRACTICES GUIDE AND CHANCE TO WIN FREE SEO AUDIT http://www.sksdesigns.com/wcchicago (Expires: June 9th, 2010)