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SKIMspiration2012: Creative Lab | Nutricia case study

by on Nov 30, 2012

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Being close to your local target group is crucial for every business. However, brands nowadays mostly only survive with convincing global communication strategies. Aligning these different ...

Being close to your local target group is crucial for every business. However, brands nowadays mostly only survive with convincing global communication strategies. Aligning these different perspectives is a challenge. SKIM's Creative Lab approach combines a new mindset with an effective approach to communication testing, which has proved successful in helping global and local marketers to jointly create and support the future communication strategy. Eva and Henrike showed us how Nutricia and SKIM made it happen!

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SKIMspiration2012: Creative Lab | Nutricia case study SKIMspiration2012: Creative Lab | Nutricia case study Presentation Transcript