SKIMspiration 2012: The new normal
 

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SKIMspiration 2012: The new normal

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In this presentation Carlo and Gerard take you on a journey to the New Normal, showing how we, like you, prepare ourselves for a new market research world. A world where respondents' attention spans ...

In this presentation Carlo and Gerard take you on a journey to the New Normal, showing how we, like you, prepare ourselves for a new market research world. A world where respondents' attention spans get shorter, making it harder to keep them engaged. Where traditional sample acquisition modes are languishing, yet people are on social media leaving their opinions voluntarily. And where Google and Big Data change the rules of the game.

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SKIMspiration 2012: The new normal Presentation Transcript