View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
A Visual aid is a graphical object or representation that may be used to clarify or enhance understanding of a concept or processes. The best way to insure success in learning is to present information in different formats for different people.
Positive mood draws attention product is used But, . . . . . . (a) Not sufficient to merely attract attention (b) Repetition reduces ability to hold attention (c) Humour is subjective Humour Appeal:
Fear Appeal Negative consequences of not using product product is used Threat, with implications of danger Relationship between fear & persuasion
Some personal emotions that can drive Individuals to purchase products include Safety, fear, love, humor, joy, happiness, pride, pleasure, comfort, ambition etc. Personal Appeal