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Search Engine Optimization

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Search Engine Optimization

Search Engine Optimization

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Search Engine Optimization Search Engine Optimization Presentation Transcript

    • Sunawar Khan Ahsan
  • Topics:
    Developers Sheet
    Canonical URLs
    SEO Process
    Redirects
    SEO Techniques
    KeyWords
    Page Ranking
    SEO Tools
    Search Engine
    SEO & SEM
    Paid Listings
    O.Links& S.Links
    White & Black SEO
    Search Engine
    Web Directory
    SERP
    Spider & Crawler
    SEO Algorithm
    Ranking Factors
  • Search Engine
    Search Engine is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought.
  • What is SEO?
    SEO is the act of modifying a website to increase its ranking in organic (vs paid),crawler-based listings of search engines
    What is SEM?
    SEM is the act of marketing a website via search engines by purchasing paid listings.
  • Key internet marketing strategies
    Search engine optimization (SEO) - no cost per click
    Search engine marketing (SEM) - cost per click
  • What are paid listings?
    These are listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold.
  • Paid placements
  • Paid Placement
    Results
    Organic
    Results
  • Organic Links
    Free Of Cost
    Sponsored Links
    Paid Cost
  • Spider
    “Spiders read only text, nothing else”
  • Crawler
    It's a program that has been designed to automatically follow all the links embedded in a web page
  • Which Engines?
    Google and Yahoo
    79.8% of total searches for top 2 engines
    Google and Yahoo are critical to SEO success
    • Sunawar Khan Ahsan
  • What is a SEO Algorithm?
    • Top Secret! Only select employees of a search engines company know for certain
    • Varies by Search Engine – some give more weight to on-page factors, some to link popularity
    • The SEO algorithm is constantly changed, tweaked & updated
    • Websites and documents being searched are also constantly changing
  • Ranking Factors
    On-Page Factors (Code & Content)
    Title tags <title> #3
    Header tags <h1> #5
    ALT image tags #4
    Content, Content, Content (Body text) <body> #1
    Hyperlink text #6
    Keyword frequency & density #2
    Off-Page Factors
    Link Popularity (“votes” for your site) – adds credibility #2
    Anchor text #1
  • The Web Developer’s SEO Cheat Sheet
  • Important SEO HTML tags
    1.1 Title Tag
    <head>
    <title>Keyword</title>
    </head>
  • 1.2 H1,H2,H3
    • <h1>Most Important</h1>
    • <h2>Second Most Important</h2>
    • <h3>Third Most Important</h3>
  • 1.3 Bold, Strong(Same Worth)
    <b>Keyword</b>
    <strong>Keyword</strong>
  • 1.4 Hyperlink
    <ahref=”http://www.mysite.com/webpage.html” title=”keyword”>KeywordinAnchor Text</a>
  • 2 Recommended Title Tag Syntax
    Keyword < Category | Website Title
  • 3. Search Engine Indexing Limits
  • 3.1 Page File Size
    No more than 150 kilobytes (Before Images, CSS and other Attachments)
  • 3.2 Amount of links
    No more than 100 unique links per page
  • 3.3 Title Tag
    No more than 70 characters
  • 3.4 Meta Description
    No more than 155 characters
  • 3.5 Parameters in URL
    No more than 2
    Bad Example:
    http://www.mysite.com/brands.php?
    object=1&type=2&kind=3&node=5&arg=6
    Good Example:
    http://www.mysite.com/brands.php?nike
  • Canonical simply means relating to or belonging. 
    • http://utah.edu
    • http://www.utah.edu
    4. Canonical URLs
  • 5. Redirects
    • 301 server redirect
    • Meta-refresh page redirect
  • 6. SEO Process
  • 7. SEO Techniques
  • 7.1. Avoid Flash, but if you must use Flash, use SWF_Object() and have a text-only, keyword-centric and fully functional backup site loading behind it. This is only compliance, anyhow.
    7.2 Use meaningful filenames such as "turtle-food.jpg" instead of "image1.jpg" for all files including graphics, sound, scripts, etc...
  • 7.3 Use hyphens in filenames instead of underscores
    7.4 Use the meta description and meta keywords tags and put them immediately after the page title, as high on the page as possible - and make different titles as well as meta tags for each page.
  • 7.5 Get a list of keywords for EACH PAGE and work them into the tags in number four. Also, use them in the page titles. Put keywords ahead of the company name in page titles, such as in: "Turtle Food Experts ¦ ACME Turtleworld!"
    7.6 Try to use header tags where possible, around keywords. If using css, use css to define the size and characteristics of your header tags. Validate CSS, just like the HTML and XML on the site.
  • 7.7 Put bold or italics around keywords where possible, and name links using keywords.
    7.8 Link internally, even to anchor text, using keywords
    7.9 Do not put text in graphics. Use text.
    7.10 Use the ALT tag and combine ALT text with keywords
  • 7.11 Use the ALT tag and combine ALT text with keywords
    7.12 Sites with private content should try to have public pages as well
    7.15Use a sitemap, ideally sitemap.xml (registered with Google and at the root of your site), but at the least a header/footer/menu that includes text links
  • 7.16 Be sure that WebTrends or similar program is installed on the server
    7.17 If using a CMS, try to install a "search-engine-friengly URL" component or mod_rewritefor Apache (is there an IIS equivalent?)
    7.18Avoid using frames. If you must use frames, use <NOFRAMES> tags
  • 7.19Manually submit site to at least Google, Yahoo, DMOZ
    7.20 Try to ensure that at least some page content is static and keyword-relevant
    7.21Make sure that links are not "click here" but instead consist of keywords and keyword phrases. Shorter is not necessarily better.
  • 7.24. If the site is geared towards a specific geographic area, try to find hosting in that area
    #) Use lowercase file names. It seems to matter to some search engine systems.
    #) Follow The First Letter Capital, Every Other Letter Lowercase naming convention in links with keywords (where it isnt painful or displeasing to do so)
    #. Don't use a new technology just because it is "cool". Check forseo implications before implementing.
    #. If AJAX is creating any of your page content, know that it is probably not being indexed.
  • 8 KEYWORD
  • 8.1 KEYWORD Research
    A good start would be to choose 3 or 4 keywords you would like your website to rank well for.
  • 8.2 Broad Keyword
    Broad keywords tend to be very short and aren't very specific (e.g. "shoes" or "sports").
  • 8.3 Specific Keywords
    A specific keyword is something that contains many adjectives or words that make the search very targeted.
  • 8.4 Unique or Branded Keywords
    These are the words that are specific to only your company.
  • 8.5 Keywords Density
    How many times is your keyword mentioned on your site?
  • 8.6 Keyword Variation
    Altering versions of your keywords will help you capture hidden search engine traffic.
  • 8.9 Similar Keywords
    If you're making a page to target "big hats," consider changing up the adjective "big" to its synonyms, like "huge," "giant," "large," "humongous," or "oversized." You can also use the names of specific words that relate to "big hats," like "cowboy hat" and "sombrero."
  • 8.10 Targeted Keywords
    If you want a page to rank for a keyword that is particularly difficult, be sure to focus on getting the keyword in your anchor text.
  • 8.11 Plurals
    The easiest way to optimize your site is to include the plural version of your keyword
  • 8.12 Misspellings
    including a very common misspelling of your keyword is one of the easiest ways to rank #1 for that exact spelling and get some free traffic.
  • 8.13 Keyword Research Tools
    Keyword research tools are 2 parts voodoo magic and 1 part hard statistic
  • Page Ranking
  • What is Page ranking?
    PageRank is a ranking system that previously was the foundation of the infamous search engine, Google.
  • What's my PageRank?
    If you would like to see what PageRank your site has or other sites have, install Google'sToolbar.
  • Who Uses PageRank?
    When PageRank first came out, only Google was using the technology, but as other search engines have seen how much it improved Google's accuracy, nearly every search engine has added the PageRank system in to be at least part of their algorithm.
  • How Important is PageRank?
    When Google was in its childhood, PageRank was the single most important factor for ranking well. However, as soon as the SEO community caught on to this, there was a great deal of people who found ways to artificially boost their clients' PageRank.
  • Where do I Get PageRank for my Site?
    The only way to get PageRank is to get a link from a site that already has PageRank.
  • SEO Tools
  • There are a lot of repetitive tasks to be done when optimizing your site for the search engines. To make your life easier, we've compiled a list of the most popular SEO Tools (nearly all 100% free) and categorized them into the following:
  • Keyword Discovery - Find popular keywords that your site should be targeting.
    Keyword Volume - Estimate how much search traffic a specific keyword receives each month.
    Keyword Density - Analyze how well a specific webpage is targeting a keyword.
    Backlink Trackers - Keep track of how many sites are linking to you.
  • Site Popularity - Determine how popular your site is on the internet.
    Keyword Rankings - Track of your site's rankings for a keyword in the search engines.
    Firefox Addons- Install these addons to turn your browser into an SEO research powerhouse.
  • Keyword Discovery
  • Google Adwords
    AdCenter Keyword Group Detection
    Term Extractor
    KeyCompete
    Popular Searches
  • Keyword Volume
    Google Adwords External Tool
    SEO Book Keyword Suggestion Tool
  • Keyword Density
    • Term Target
  • Keyword Rankings
    Rank Checker
    Keyword Rankings
    Rank Checker
  • Thanks to All