E business and the it revolution-how to benefit


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E business and the it revolution-how to benefit

  1. 1. © 2004-2005-2006-2007 -2008 SKALI. All rights reserved. E-Business and the  IT Revolution How You can Benefit From it? WBN Women Entrepreneur Workshop INTEKMA Resort & Convention Centre, Shah Alam, Malaysia 17 -29 January 2010 By Aimi Aizal Nasharuddin President Skali Group 26 January 2010
  2. 2. Internet and Its Revolution How did the Internet come to be? <ul><li>It started as a research project to experiment with connecting computers together with packet switched networks. It was developed with funding and leadership of the Defense Department’s Advanced Research Projects Agency (ARPA). </li></ul>- DOES IT REALLY MATTER????!!!!!
  3. 3. Internet and Its Revolution – The Speed <ul><li>The Internet’s pace of adoption eclipses all other technologies that preceded it. </li></ul><ul><ul><li>Radio was in existence 38 years before 50 million people tuned in; </li></ul></ul><ul><ul><li>TV took 13 years to reach that benchmark. </li></ul></ul><ul><ul><li>The Internet passed that in 4 years , once it was opened to the general public. </li></ul></ul>Copyright 1999-2003 by Jack M. Wilson -www.JackMWilson.com
  4. 8. Internet Tsunami Year 2000 – Today’s Reality <ul><li>Consumer electronics companies, media giants, phone companies, computer companies, software firms, satellite builders, cell phone businesses, Internet service providers, television cable companies were aggressively investing to build out the Internet. </li></ul><ul><li>It was predicted then that within the next five years, the vast majority of Americans should be able to interact with the Internet from their television sets, or watch television on their PCs, and make telephone calls from both devices </li></ul>Copyright 1999-2003 by Jack M. Wilson -www.JackMWilson.com MEDIA CONVERGENCE NO LONGER A MYTH
  5. 9. Change in Life Style <ul><li>People sleep less </li></ul><ul><ul><li>Prefer digital information…. </li></ul></ul><ul><ul><li>Cross border communications cheaper & easier… </li></ul></ul><ul><ul><li>Tele working is more common </li></ul></ul><ul><li>Read less dailies </li></ul><ul><li>Paper “less” </li></ul><ul><ul><li>Less letters and postcards </li></ul></ul><ul><li>New social issues </li></ul><ul><ul><li>Online obsessions </li></ul></ul><ul><ul><li>Earlier exposure to pornography </li></ul></ul><ul><ul><li>New languages </li></ul></ul><ul><ul><li>Obesity </li></ul></ul>
  6. 10. Change in Conducting Business – the obvious ones <ul><li>Less Meetings & physical interactions </li></ul><ul><ul><li>Emails more common </li></ul></ul><ul><ul><li>Mobile phones </li></ul></ul><ul><li>Computers – can’t leave without one </li></ul><ul><li>New generation of bosses </li></ul><ul><ul><li>PDAs, laptops and mobiles phones </li></ul></ul><ul><ul><li>New generation of secretaries and personal assistance?? </li></ul></ul>
  7. 11. In Summary <ul><li>Digital economy is here NOW! </li></ul><ul><li>We can’t do without no more </li></ul><ul><ul><li>If we don’t, our competitors will </li></ul></ul>most entrepreneurs and bosses know what they should be doing, but have not yet got around to it.
  8. 12. What is E-Business? <ul><li>E-Commerce – electronic transactions conducted by business partners </li></ul><ul><ul><li>digitally enabled commercial transactions between and amongst organisations and individuals </li></ul></ul><ul><li>E-Business: buying and selling, servicing customers, collaborating with business partners, and conducting electronic transactions, interactions within and inter organisations </li></ul><ul><ul><li>digital enablement of transactions and processes within a firm, involving only the information systems under the control of the firm </li></ul></ul>© Feng Li, 2006
  9. 13. What is E-Business? … continued <ul><li>‘ E-business is all about time cycle, speed, globalization, enhanced productivity, reaching new customers and sharing knowledge across institutions for competitive advantage’ </li></ul><ul><li>-- Lou Gerstner, ex CEO of IBM </li></ul>© Feng Li, 2006
  10. 14. What is E-Business … continued . <ul><li>Not just about dot com’s and Internet only companies </li></ul><ul><li>Transform existing businesses through the Internet and related technologies </li></ul><ul><li>Integration within and between organisations – break down barriers and boundaries </li></ul><ul><li>Enabling new possibilities – new ways of doing business - not possible in the past </li></ul><ul><li>Origin go back several decades </li></ul>© Feng Li, 2006
  11. 15. E-Business: Classification <ul><li>Business to Business (B2B) </li></ul><ul><li>Business to Consumers (B2C) </li></ul><ul><li>Consumer to Consumers (C2C) </li></ul><ul><li>Consumer to Business (C2B) </li></ul><ul><li>E-Government (B2G, C2G etc.) </li></ul><ul><li>Intra-Organisation E-Business </li></ul><ul><li>Others – P2P etc. </li></ul>© Feng Li, 2006
  12. 16. In Summary <ul><li>E- Business is NOT about Technology </li></ul><ul><li>E-Business is about Business </li></ul>
  13. 17. Why E-Business? <ul><li>Demand Pull – The New Economy </li></ul><ul><ul><li>New economics of information </li></ul></ul><ul><ul><li>Organisation that be able to move around information in most effective and efficient manner wins.... Impacts on what activities locate where, how territories administered , markets served, linkages maintained between customers & suppliers </li></ul></ul><ul><ul><ul><li>Marketing </li></ul></ul></ul><ul><ul><ul><li>Internal &external communication </li></ul></ul></ul><ul><ul><ul><li>Reporting etc. </li></ul></ul></ul><ul><li>Technological Push – the ‘ICTs Revolution’ </li></ul><ul><ul><li>Traditionally, if we don’t sell, someone else will... </li></ul></ul><ul><ul><li>Media covergence , if don’t maximise, someone else will. </li></ul></ul><ul><li>Rapid development of the Internet </li></ul><ul><ul><li>Mass, public infrastructure </li></ul></ul><ul><ul><li>Individuality, interactivity, mobility & consumer experiences </li></ul></ul><ul><li>Government Initiatives & Targets </li></ul>© Feng Li, 2006
  14. 18. What Can You Do <ul><li>Marketing </li></ul><ul><ul><li>Making first direct connections to potential customers </li></ul></ul><ul><ul><li>Customer Relationship management </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><li>Cost Reduction & Efficiency </li></ul><ul><ul><li>Across supply & demand chain </li></ul></ul><ul><ul><li>More competitive </li></ul></ul><ul><li>Emergence of New business Models </li></ul><ul><ul><li>Internet strategy becoming common as company grows </li></ul></ul><ul><ul><li>SOHO internet business </li></ul></ul>
  15. 19. E-Business Models <ul><li>E-Shops </li></ul><ul><ul><li>web marketing or a shop (B2C) </li></ul></ul><ul><li>E-Procurement </li></ul><ul><ul><li>E-tendering & procurement of goods and services </li></ul></ul><ul><li>E-Shopping Centres/E-Malls </li></ul><ul><ul><li>a collection of E-shops </li></ul></ul><ul><li>E-Auctions </li></ul><ul><ul><li>E-implementation of bidding mechanisms </li></ul></ul>© Feng Li, 2006
  16. 20. E-Business Models .. continued <ul><li>Virtual Communities </li></ul><ul><ul><li>members with common interests </li></ul></ul><ul><ul><li>intranets </li></ul></ul><ul><ul><li>First level after sales support (clients and clients) </li></ul></ul><ul><li>Collaboration Platforms </li></ul><ul><ul><li>tools & infor. environment for members to collaborate </li></ul></ul><ul><li>Third-Party Marketplaces </li></ul><ul><ul><li>leaving web marketing to third party </li></ul></ul>© Feng Li, 2006
  17. 21. E-Business Models .. continued <ul><li>Value-Chain Integrators </li></ul><ul><ul><li>Project management, eHR, ERP, Procurment, stocks, etc... </li></ul></ul><ul><li>Value-Chain Service Providers – support part of value chain (e-logistics, e-payments) </li></ul><ul><li>Information Brokerage, Trust and other services – business information and consultancy; trusted third party services </li></ul>© Feng Li, 2006
  18. 22. Way Forward <ul><li>Have website </li></ul><ul><ul><li>Outsource </li></ul></ul><ul><li>Go through your Business Value Chain and E enabled them over period of time … </li></ul><ul><ul><li>Internal projects </li></ul></ul><ul><ul><li>outsource </li></ul></ul>
  19. 23. An Example – Sales (Services) Marketing Branding Pre Sales Support Sales After Sales <ul><li>Advertising </li></ul><ul><ul><li>TV </li></ul></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>Print </li></ul></ul><ul><ul><li>Bill Board </li></ul></ul><ul><li>Advertorials </li></ul><ul><li>Media relations </li></ul><ul><li>Websites </li></ul><ul><li>Online marketing </li></ul><ul><li>SMS </li></ul><ul><li>Online collaboration/ Affiliation </li></ul><ul><li>Strategic social network and community building - internet, intranet or extranet </li></ul><ul><li>Telephone </li></ul><ul><li>Letter </li></ul><ul><li>Fax </li></ul><ul><li>Physical meetings </li></ul><ul><li>Traditionally deliver proposal </li></ul><ul><li>Online real time enquiries </li></ul><ul><li>Emails </li></ul><ul><li>Collaborative FAQs </li></ul><ul><li>Messengers </li></ul>Sales Account Management <ul><li>Telephone </li></ul><ul><li>Meetings </li></ul><ul><li>Online Leads management system </li></ul><ul><li>Contact Management </li></ul><ul><li>Relationship management </li></ul><ul><li>Emails </li></ul><ul><li>SMS </li></ul><ul><li>Printed DO/Invoice etc. </li></ul><ul><li>Online Leads management system </li></ul><ul><li>Contact Management </li></ul><ul><li>Relationship management </li></ul><ul><li>Emails </li></ul><ul><li>SMS </li></ul><ul><li>Telephone </li></ul><ul><li>Meetings </li></ul><ul><li>Customer Relationship management </li></ul><ul><li>Contact Management </li></ul><ul><li>Emails </li></ul><ul><li>SMS </li></ul>
  20. 24. Marketing & Branding <ul><li>Search Engine Marketing </li></ul><ul><li>Strategic Social Networking Marketing </li></ul>
  21. 25. Search Engine Marketing <ul><li>Search engine marketing allows you to target the audience that matters to you, whether that's prospects and customers across the country or right in your neighborhood. </li></ul><ul><li>Search engine marketing shows your ads at the precise moment customers are searching on the search engines for your products or services. </li></ul><ul><li>10 billion searches were performed in the United States in July 2009. </li></ul>
  22. 26. Search Engine Marketing – How ? <ul><li>Search Optimization </li></ul><ul><ul><li>Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results . </li></ul></ul><ul><ul><ul><li>Search Engine Submission </li></ul></ul></ul><ul><ul><ul><li>Perform Keyword Research </li></ul></ul></ul><ul><ul><ul><li>Optimize Website and Web Page Structure </li></ul></ul></ul><ul><ul><ul><li>Maintain & Update Site Regularly </li></ul></ul></ul><ul><li>Online advertising </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Clickthru </li></ul></ul>
  23. 27. Optimize Website and Web Page Structure <ul><li>Heading Tags </li></ul><ul><li><h1> Shared Hosting, VPS Hosting, Web Design, Ecommerce Store</h1> </li></ul><ul><li>URL Structure </li></ul><ul><li>http://www.embunweb.com </li></ul><ul><li>Content </li></ul><ul><li>SEO-friendly content should not only include keywords and phrases, but be easy to read for the average Internet user. </li></ul><ul><li>Page Title </li></ul><ul><li><EmbunWeb.com | Malaysian Webhosting Design, Ecommerce and more</title> </li></ul>
  24. 28. Online Advertising <ul><li>Sponsored links </li></ul><ul><li>Advertisement </li></ul><ul><li>keyword target </li></ul><ul><li>location target </li></ul><ul><li>profile target </li></ul>Optimized websites are ranked higher
  25. 29. Online Advertising
  26. 30. Thank You