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Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
Marketing Metrics
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Marketing Metrics

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Pdf of Introduction to Marketing Metrics presentation by Sue Windley, Marketing Director, Pragmatic Performance Group Ltd.

Pdf of Introduction to Marketing Metrics presentation by Sue Windley, Marketing Director, Pragmatic Performance Group Ltd.

Published in: Technology, Business
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  • 1. Introduction to Marketing Metrics Presented By Sue Windley Marketing Director Pragmatic Performance Group Ltd www.pragmaticperformancegroup.co.ukAll  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 2. In any aspect of business  If you don’t / can’t measure it, why do it?All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 3. Define what = SUCCESS is in your business  Measure only those elements that demonstrate success (or failure) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 4. 3 Key Types of Marketing Metrics  Milestones Activity OutcomesProgress against Targets What is being Done Results Achieved All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 5. Marketing Milestone Metrics: GPS for your business strategyAll  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 6. Marketing Milestone Metrics:Use your Marketing Strategy as the Toolbox All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 7. Marketing Activity Metrics:Speedometer for your business development All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 8. Marketing Outcome Metrics: Stopwatch on your Sales ActivitiesQUALITY not just QUANTITY:eg Number of hits on your website How many = by target prospects?  Why will they buy?  Likelihood to buy?  Likelihood to add value? All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 9. Marketing Metrics  How to set your units of measurementAll  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 10. Marketing Metrics: Empirical Measurement vs ‘Best Guess’ Outcomes = Historical Snapshot compared to Knowing WHY or HOW (causes)All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 11. Marketing Metrics: Key DeterminantsBehaviour (outcomes of actions) versus Attitudes (intentions/opinions) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 12. Marketing Metrics: Key DeterminantsQuantitative (data / statistics) versus Qualitative (categories / feedback) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 13. Marketing Metrics: Key DeterminantsPredictive (focus = look to future) versus Reactive (focus = learn from past) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 14. Marketing Metrics: Key DeterminantsIncentives (encouraging subjective outcomes) versus Return on Investment (targeting objective results) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 15. Marketing Metrics: Key DeterminantsAbility to Adapt (resource availability) versus Auditability (process measurement) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 16. Marketing Metrics: Key DeterminantsRelativity (comparison) versus Uniqueness (skewness) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 17. Marketing Metrics  You can measure it, so go do it!All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  • 18. Sue Windley Marketing Director Pragmatic Performance Group Ltd sue.windley@pragmaticpg.co.uk www.twitter.com/DangerousMkting www.pragmaticperformancegroup.co.uk Are you up to the Challenge?All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved

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