How to be a Catalyst for Change:Redefining the Library 2.0 Information ProfessionalDr. Sandra Hirsh, Professor and Directo...
2Forbes Article“The low pay rank and estimated growth rankmake library and information science the worstmaster’s degree fo...
3Response“We should not be waiting quietly for thenext wave of cuts or defending libraries inidealized terms. It is time f...
4Response: ALA President“… for librarians the primary motivation isjob satisfaction derived from theopportunity to make a ...
5Bunheads are Dead“The media generally still casts thelibrarian as the bunheaded spinster,sweater clipped over the shoulde...
6Response“Graduates of master’s of library andinformation science programs (nowfrequently known as “information schools"or...
7STEP #1:We need to be clear and proactiveSTEP #2:Leverage our skills as technology evolvesSTEP #3:We need to become catal...
8STEP #1:Redefine the Information ProfessionsHirsh – The Partnerships Education Institute, May 2013Be Clear andProactive
9Redefine the Information ProfessionsSource: “The Information Professions: Knowledge, Memory, Heritage” delivered at the 2...
10“We need to be formulating a conceptionof the information professions that makessense out of the ferment, one thatration...
11BE OPEN-MINDED ANDCREATIVESTEP #2:Redefine the Information ProfessionsHirsh – The Partnerships Education Institute, May ...
12Emerging Technologies:1 Year or Less	  2013	  Horizon	  Report	  	  Source: http://gcn.com/pages/trending/elearning.aspx...
13Emerging Technologies:2 to 3 Years	  	  	  Source: http://gcn.com/pages/trending/elearning.aspx?s=gcntech_050313	  2013	...
14	  	  	  Source: http://gcn.com/pages/trending/elearning.aspx?s=gcntech_050313	  2013	  Horizon	  Report	  	  Emerging T...
15“Even though people with a master’s inlibrary science may have trouble findinga job as a librarian, their research andan...
16Emerging Job TitlesSource: http://lj.libraryjournal.com/2012/10/placements-and-salaries/2012-survey/emerging-jobs-new-ti...
17Library 2.0 Emerging Job TitlesLIS Skills and Knowledge:•  Reference skills•  Networks, metadata, digital assets, databa...
18Library 2.0 Emerging Job Titles•  Emerging serviceslibrarian•  Director of digitalcontent•  Digital assetcoordinator•  D...
19Examples from the SLIS CommunityHirsh – The Partnerships Education Institute, May 2013Alum Steven Deineh Lands Job as In...
20Library 2.0 Emerging Job Titles•  Digital product manager•  Digital strategist•  Lead metadata architect•  Cloud metadat...
21SLIS Alumni in Non-Library LIS PositionsHirsh – The Partnerships Education Institute, May 2013Alum Ron Cascella Finds Ne...
22UNITE AND ADVOCATERedefine the information professionsSTEP #3:Hirsh – The Partnerships Education Institute, May 2013Be C...
23“It is time that all the informationprofessions unite to make cleartheir role in society to the largersociety, so that o...
24The Need for Advocacy – Diane SonnenwaldAdvocacy for informationprofessionals worldwide can:•  increase employers’ under...
25ASIS&T Information Professionals Task ForceHirsh – The Partnerships Education Institute, May 2013
26ASIS&T Information Professionals TaskForceHow you can help!•  Promote information professions toexternal audiences and b...
27“I believe in the future of libraries... Ithink it is bright. However it requiresthe profession to shape that futureand ...
28LIS education + Libraries =Catalyst for Change•  Create new residency models in libraries tocultivate future leaders – W...
29Key Take AwaysActions Needed:1) Redefine information professions2) Leverage our skills as technology evolves3) Be cataly...
30Key Take AwaysHow to Enact Change:1) Be clear and proactive2) Be open-minded and creative3) Unite and advocateHirsh – Th...
31Catalyst for Change“I am personally convinced that oneperson can be a change catalyst, a"transformer" in any situation, ...
32Thank you for attending!Dr. Sandy Hirsh, Professor and Directorsandy.hirsh@sjsu.eduFacebook: facebook.com/sjsuslisTwitte...
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"Redefining the Information Professional" Presented by Dr. Sandra Hirsh (May 2013)

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Dr. Sandra Hirsh, professor and director at the San Jose State University School of Library and Information Science, was a guest presenter for the Ontario Library Association's Education Institute. Presentation Abstract: The way that information is being created, consumed, stored, accessed, and found has changed in very profound ways. What does this mean for our profession? How can we redefine what it means to be an information professional in today’s evolving information landscape? As new technologies emerge, new opportunities for information professionals are emerging, too. This presentation explores some of the perceptions of our profession, and what we can do as information professionals to change them. Dr. Hirsh will outline how you can be a catalyst for change and inspire others to rethink the information profession.

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"Redefining the Information Professional" Presented by Dr. Sandra Hirsh (May 2013)

  1. 1. How to be a Catalyst for Change:Redefining the Library 2.0 Information ProfessionalDr. Sandra Hirsh, Professor and DirectorMay 2013
  2. 2. 2Forbes Article“The low pay rank and estimated growth rankmake library and information science the worstmaster’s degree for jobs right now.”Source: Forbes (2012).http://www.forbes.com/sites/jacquelynsmith/2012/06/08/the-best-and-worst-masters-degrees-for-jobs-2/2/Hirsh – The Partnerships Education Institute, May 2013
  3. 3. 3Response“We should not be waiting quietly for thenext wave of cuts or defending libraries inidealized terms. It is time for us to join thefight with a consistent, strong messagebased on data and designed forpoliticians and policymakers at all levelsof government across the country.”- Bertot, Jaeger & SarinSource: http://americanlibrariesmagazine.org/features/09172012/forbes-follyHirsh – The Partnerships Education Institute, May 2013
  4. 4. 4Response: ALA President“… for librarians the primary motivation isjob satisfaction derived from theopportunity to make a significantdifference in the lives of others.”- Maureen SullivanSource: http://www.ala.org/news/pr?id=10953Hirsh – The Partnerships Education Institute, May 2013
  5. 5. 5Bunheads are Dead“The media generally still casts thelibrarian as the bunheaded spinster,sweater clipped over the shoulders andpince-nez perched at the end of hernose, hushing any who dare to breakthrough her dusty, dimly lit cone ofsilence.”- Haycock and GarnerSource: http://www.libraryng.com/sites/libraryng.com/files/Bunheads.pdfHirsh – The Partnerships Education Institute, May 2013
  6. 6. 6Response“Graduates of master’s of library andinformation science programs (nowfrequently known as “information schools"or “i-schools”) have training in a rangeof competencies that can be successfullyapplied not only in librarianship, butalso to careers in other fields.”- Maureen SullivanSource: http://www.ala.org/news/pr?id=10953Hirsh – The Partnerships Education Institute, May 2013
  7. 7. 7STEP #1:We need to be clear and proactiveSTEP #2:Leverage our skills as technology evolvesSTEP #3:We need to become catalysts for changeRedefine the Information ProfessionsHirsh – The Partnerships Education Institute, May 2013
  8. 8. 8STEP #1:Redefine the Information ProfessionsHirsh – The Partnerships Education Institute, May 2013Be Clear andProactive
  9. 9. 9Redefine the Information ProfessionsSource: “The Information Professions: Knowledge, Memory, Heritage” delivered at the 2012 ALISE conference http://pages.gseis.ucla.edu/faculty/bates/articles/pdf/InfoProfessions.pdfHirsh – The Partnerships Education Institute, May 2013
  10. 10. 10“We need to be formulating a conceptionof the information professions that makessense out of the ferment, one thatrationalizes and clarifies just what thesefields are, including where the existinginformation professions play a role in thisnew landscape. After all, do we wantsomeone else setting our agenda?“Proactive” is the name of the game.”- Marcia BatesSource: “The Information Professions: Knowledge, Memory, Heritage” delivered at the 2012 ALISE conference http://pages.gseis.ucla.edu/faculty/bates/articles/pdf/InfoProfessions.pdfRedefine the Information ProfessionsHirsh – The Partnerships Education Institute, May 2013
  11. 11. 11BE OPEN-MINDED ANDCREATIVESTEP #2:Redefine the Information ProfessionsHirsh – The Partnerships Education Institute, May 2013Leverage Skillsas TechnologyEvolves
  12. 12. 12Emerging Technologies:1 Year or Less  2013  Horizon  Report    Source: http://gcn.com/pages/trending/elearning.aspx?s=gcntech_050313Hirsh – The Partnerships Education Institute, May 2013
  13. 13. 13Emerging Technologies:2 to 3 Years      Source: http://gcn.com/pages/trending/elearning.aspx?s=gcntech_050313  2013  Horizon  Report    Hirsh – The Partnerships Education Institute, May 2013
  14. 14. 14      Source: http://gcn.com/pages/trending/elearning.aspx?s=gcntech_050313  2013  Horizon  Report    Emerging Technologies:4 to 5 YearsHirsh – The Partnerships Education Institute, May 2013
  15. 15. 15“Even though people with a master’s inlibrary science may have trouble findinga job as a librarian, their research andanalytical skills are valuable for jobs in avariety of other fields, such as marketresearchers or computer and informationsystems managers.”- Bureau of Labor StatisticSource: Bureau of Labor Statistics. (2012-2013). Librarians on the Internet. Occupational Outlook Handbook. U.S.Department of Labor. Retrieved from: http://www.bis.gov/ooh/education-training-and-library/librarians.htmlEmerging Job TitlesHirsh – The Partnerships Education Institute, May 2013
  16. 16. 16Emerging Job TitlesSource: http://lj.libraryjournal.com/2012/10/placements-and-salaries/2012-survey/emerging-jobs-new-titles/Hirsh – The Partnerships Education Institute, May 2013SALARYSTATTop Five Job TitlesArchivistDigital Services Librarian/CoordinatorInformation Resource ManagerLearning Resource Center Manager/CoordinatorReference LibrarianThe New & UnusualDigital Asset ManagerEmerging Technology SpecialistHealth/Science Informatics Administrator/AnalystTechnology Development LibrarianUser Experience Designer
  17. 17. 17Library 2.0 Emerging Job TitlesLIS Skills and Knowledge:•  Reference skills•  Networks, metadata, digital assets, databasemanagement, website development•  Management-level positions•  Statistics/analysis skills•  Teaching/instruction•  Knowledge of emerging trends/technologies•  Digitization projects, integrated library systemsand othersSource: http://slisweb.sjsu.edu/downloads/emerging_trends_2012.pdf Library and Information Careers:Emerging Trends and Titles, San Jose State University 2012Hirsh – The Partnerships Education Institute, May 2013
  18. 18. 18Library 2.0 Emerging Job Titles•  Emerging serviceslibrarian•  Director of digitalcontent•  Digital assetcoordinator•  Digitization andservices coordinator•  Virtual serviceslibrarian•  E-librarian•  Distance learninglibrarian•  Metadata librarian•  Communityengagement librarian•  Outreach librarianSource: http://slisweb.sjsu.edu/downloads/emerging_trends_2012.pdfHirsh – The Partnerships Education Institute, May 2013Library Setting Titles:
  19. 19. 19Examples from the SLIS CommunityHirsh – The Partnerships Education Institute, May 2013Alum Steven Deineh Lands Job as InstructionLibrarian“Its extremely difficult to break into the communitycollege scene without at least a little bit of teachingexperience,” says Deineh, who has worked at fourcommunity colleges. “At the majority of communitycolleges where I’ve worked, all the librarians providebibliographic instruction (library orientations), so besure to get some experience doing them.”Alum Erin Hawkins is Metadata Specialist at WorldDigital LibraryAs a metadata specialist at the World Digital Library atthe Library of Congress, SLIS alumna Erin Hawkins hasworked on items ranging from early explorers’ maps ofthe Americas to manuscripts of Arabic poetry onmathematics. “What I like best about my job is that I getan opportunity to engage my curiosity and learnsomething new every single day,” said Hawkins.
  20. 20. 20Library 2.0 Emerging Job Titles•  Digital product manager•  Digital strategist•  Lead metadata architect•  Cloud metadata specialist•  Systems administrator•  Information architect-Taxonomy•  Web developer•  Semantic webprogrammer•  Director of digital content/media and metadataSource: http://slisweb.sjsu.edu/downloads/emerging_trends_2012.pdfrary and Information Careers:Emerging Trends and Titles, San Jose State University 2012Non-Library Setting TitlesHirsh – The Partnerships Education Institute, May 2013
  21. 21. 21SLIS Alumni in Non-Library LIS PositionsHirsh – The Partnerships Education Institute, May 2013Alum Ron Cascella Finds New Job in Digital AssetManagement with Adobe SystemsAlum Ron Cascella’s SLIS coursework in webdevelopment and digital asset management recentlyhelped him gain a position on the Contnet DeliveryTeam at Adobe Systems in Seattle, Washington.Cascella was hired in April 2011 to support productdevelopment and marketing for the large softwarecompany, which creates tools such as Adobe Reader,Flash, and Dreamweaver.Alum Jami Morritt Lands “Dream Job”Earning her MLIS at San Jose sometimes felt like along journey for Jami Morritt, but it paid off when theSpring 2008 grad landed her ‘dream job’ as RecordsManager or the City of Berkeley.
  22. 22. 22UNITE AND ADVOCATERedefine the information professionsSTEP #3:Hirsh – The Partnerships Education Institute, May 2013Be Catalysts forChange in theProfessions
  23. 23. 23“It is time that all the informationprofessions unite to make cleartheir role in society to the largersociety, so that our value becomesclear to all.”- Marcia BatesSource: “The Information Professions: Knowledge, Memory, Heritage” delivered at the 2012 ALISE conference http://pages.gseis.ucla.edu/faculty/bates/articles/pdf/InfoProfessions.pdfHirsh – The Partnerships Education Institute, May 2013
  24. 24. 24The Need for Advocacy – Diane SonnenwaldAdvocacy for informationprofessionals worldwide can:•  increase employers’ understanding regarding the valueinformation professionals can add to their organizations;•  help individuals see benefits in studying to becomeinformation professionals;•  increase various funding agencies’ and governmentagencies’ perception regarding the importance ofresearch and educational programs in our field; and•  improve the public’s understanding and appreciationof information professionals and research in our discipline.Hirsh – The Partnerships Education Institute, May 2013Source: http://www.asis.org/Bulletin/Jun-12/JunJul12_PresidentsPage.html
  25. 25. 25ASIS&T Information Professionals Task ForceHirsh – The Partnerships Education Institute, May 2013
  26. 26. 26ASIS&T Information Professionals TaskForceHow you can help!•  Promote information professions toexternal audiences and broaden theirperceptions•  Invite related professional associationsto band togetherHirsh – The Partnerships Education Institute, May 2013
  27. 27. 27“I believe in the future of libraries... Ithink it is bright. However it requiresthe profession to shape that futureand communicate to the world thatwe are powerful, on their side, andinnovators.”- R. David LankesSource: R. David Lankes, Author of The Atlas of New LibrarianshipHirsh – The Partnerships Education Institute, May 2013
  28. 28. 28LIS education + Libraries =Catalyst for Change•  Create new residency models in libraries tocultivate future leaders – Whitepaper“We can all make a difference in developing future leaderswho are able to help transform and secure a lasting butevolving place for libraries in the future.”- Susan Benton, President and CEO, Urban Libraries Council•  Host virtual internships to enable libraries tofoster change – Virtual internships•  Participate in virtually abroad projects tofacilitate change – Virtually abroadHirsh – The Partnerships Education Institute, May 2013
  29. 29. 29Key Take AwaysActions Needed:1) Redefine information professions2) Leverage our skills as technology evolves3) Be catalysts for change in the professionsHirsh – The Partnerships Education Institute, May 2013
  30. 30. 30Key Take AwaysHow to Enact Change:1) Be clear and proactive2) Be open-minded and creative3) Unite and advocateHirsh – The Partnerships Education Institute, May 2013
  31. 31. 31Catalyst for Change“I am personally convinced that oneperson can be a change catalyst, a"transformer" in any situation, anyorganization. Such an individual is yeastthat can leaven an entire loaf. Itrequires vision, initiative, patience,respect, persistence, courage, and faithto be a transforming leader.”- Stephen CoveyHirsh – The Partnerships Education Institute, May 2013
  32. 32. 32Thank you for attending!Dr. Sandy Hirsh, Professor and Directorsandy.hirsh@sjsu.eduFacebook: facebook.com/sjsuslisTwitter: twitter.com/sjsuslisPinterest: pinterest.com/sjsuslis/YouTube: youtube.com/user/sjsuslisslisweb.sjsu.eduHirsh – The Partnerships Education Institute, May 2013
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