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Social media ylvp socialdemokraterna

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YLVP 2010: Visit to the Swedish Parliament: How the Swedish Social Democratic Party works with Social Media.

YLVP 2010: Visit to the Swedish Parliament: How the Swedish Social Democratic Party works with Social Media.


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Transcript

  • 1. Social Media
  • 2.
    • Young Leaders Visitors Program
    • Kristian Krassman
    • Social Democratic Parliamentary Group
    Social Media
  • 3.
    • How big is Internet and Social Media in Sweden
    • Internet and politics
    • Witch Social Media are Social Democrats using
    • Questions
    Social Media
  • 4.
    • How many doesn't have Internet in Sweden
    • The number of persons that don't have Internet was 1 250 000 in 2009.
    • The biggest changes are in the groups under 65 years old
    • The number of people not having Internet decreased with 320 000 between 2007 – 2009.
    Källa: Word Internet Institute Svenskarna och Internet -09 Social Media
  • 5.
    • Who is using the Internet i Sweden
    • Young people are using Internet most , but they are not the biggest group.
    • The usage of Internet is quite balanced between the age-groups.
    • The most common Internet user in Sweden is a middle-aged ”blue-collar worker”.
    Social Media
  • 6.
    • Witch groups in society are using Internet
    • Socioeconomically conditions decides the usage of Internet in the following order in Sweden:
    • Age
    • Income
    • Education
    • In total 6 900 000 people is using internet i Sweden.
    2 100 000 1 800 000 1 600 000 800 000 Ca 600 000 Social Media
  • 7. Internet as an information source
    • The personal contacts are important, Internet is a complement.
    Social Media
  • 8.
    • The personal contacts are important, but Internet is more than a complement for young people.
    Social Media Internet as an information source
  • 9. Social Media
    • The personal contacts are important, Internet is increasing in importance for the group 46-55 years.
    Internet as an information source
  • 10.
    • Internet and politics
    • The Swedes has since 1994 been pending and have hade a sceptic attitude to Internets importance for politics.
    • Internet has given increased contacts between people that share profession, hobbies and other interests. Also between friends and family, but not when it comes to politics.
    • Although has the number of people that is taking part of political information thru Internet increased remarkably.
    Social Media
  • 11.
    • Internet and politics
    • The increase between 2008 – 2009 is about 462 000 people.
    • 16 – 30 years = 785 000
    • 31 – 65 years = 500 000
    • 65 – 75 years = 500 000
    Social Media
  • 12.
    • Sosserian (in-house)
    • Facebook
    • Twitter
    • YouTube
    • Blog
    • What is our focus
    Social Media
  • 13.
    • All members in the party shall be members at Sosserian.
    • Sosserian gives the opportunity to get the latest information, material, present bloggs and participate in groups.
    Sosserian
  • 14.
    • Sweden is in the forth place regarding the number of accounts in the world per capita.
    • According to Facebook advertising system there is 1.005.300users in Sweden, witch means that something 11 percent is members in the network.
    • We help our parliamentarians to use Facebook to tell friends in there network about their political involvement. Today is 101 parliamentarians of 130 is using Facebook.
  • 15.
    • A lot of traditional media is keeping track of parliamentarians that use Twitter.
    • 34 of our parliamentarians is using twitter today.
    • In total there is 65 parliamentarians of 349 using Twitter today.
    • Twixdagen
  • 16.
    • The first party in Sweden on YouTube
    • Almost one million views since February 2007.
    • Today 330 movie clips.
    • All clips published on the main channel but there parliamentarians, regions and Social Democrats from municipality's that have there own channels.
  • 17. Blog
    • Over 330 000 Swedish blogs today
    • 6 percent blog about politics (ca 20 000)
    • 37 percent of the internet users read blogs (2 442 000)
    • Among the 2000 most influential blogs
    • 3-400 contains news about media and politics.
    • Today 45 of our parliamentarians have a blog and 7 of our parliamentarians have a blog in regional media.
  • 18.  
  • 19.  
  • 20.  
  • 21.
    • According to DS poll it is 53 percent of toppolicians that today ha an account on Facebook. 32 percent have a blog, 10 percent is using Twitter and 8 percent have used YouTube.
    • Social Media I here to stay and as a political party we must attend in places were people attend.
  • 22.  

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