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A revolution in the air: Ian Dawkins, CEO, OnAir


On-board connectivity continues apace, as the new ‘in-flight must-have’ for both passengers and crew. As it becomes the default expectation for next generation travelers, tablets and mobile devices in …

On-board connectivity continues apace, as the new ‘in-flight must-have’ for both passengers and crew. As it becomes the default expectation for next generation travelers, tablets and mobile devices in the air will impact passenger service levels and customer satisfaction as much as they are on the ground. From an operational point of view, what are the IT needs for the cabin, cockpit and data handling to ground? What innovations can we expect, and how do we see the development of new services for keeping customers happy and loyal?

A revolution in the air – improving the flying experience: Ian Dawkins, CEO, OnAir

Published in Travel , Business , Technology
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  • 1. IT Summit A revolution in the air June 2014 Simply connect © OnAir 2014
  • 2. The digital traveller evolution © OnAir 2014 2
  • 3. Nomophobia: the fear of being out of mobile phone contact 3© OnAir 2014 Loading… 58% of men and 47% of women suffer from the phobia 9% feel stressed when their mobile phones are off Source: UK Post Office who commissioned YouGov
  • 4. Digital omnivores: always connected © OnAir 2014 4 87% of travellers reported feeling frustrated, angry or anxious when connectivity is not available A third of the travelling population carry three mobile devices
  • 5. Mobile remains the easiest way to connect 5 14 M 2014 2020 83 M67 M57 M57 M50 M46 M36 M30 M14 M Source : 2012 UNWTO World Tourism Barometer for the full rankings © OnAir 2014 By 2020, OnAir mobile network will be the fifth most visited “country” 14 M
  • 6. 6© OnAir 2014 Inflight Internet is firmly part of the passenger experience By 2020, inflight high- speed Internet will allow a highly personalised experience Current interactive Live news
  • 7. Customer Experience On demand live content engagement 7 Is there a need for linear TV? Only 1 hour out of 24 is actually live Channels not adapted to the inflight experience High-cost of permanent broadcasting OnAir Play live ➔ Video On Demand ➔ Tailored, real-time video ➔ Special event coverage ➔ Cost: Optimize use of satellite link © OnAir 2014
  • 8. OnAir Plug seamlessly connects crew devices 8© OnAir 2014 Secure, real-time ground sync ➔ Mobile payment ➔ Defects notification ➔ Emergency telemedicine ➔ Baggage tracking Remove 5-7% fraudulent onboard payment Current static information Reducing process time from 8 days to 1
  • 9. Personalize the passenger crew interaction 9© OnAir 2014
  • 10. Real-time flight operation optimization © OnAir 2014 10 Current digital documents Secure, real-time information Saving : up to $140K per aircraft per annum saving ➔ Flight plan optimisation ➔ Weather update ➔ Aircraft monitoring
  • 11. Managing the data boom is our expertise 11 1,400 software parts on Boeing 787 440,000 parameters monitored on A350 75%+ of airlines will deploy crew tablets by 2016 70% of passengers have a smartphone 2,000 aircraft will be new generation aircraft by 2018 © OnAir 2014 Today 10% of Commercial Aircraft are connected By 2020 25% will be connected
  • 12. Enabling data flows from air to ground 12© OnAir 2014 OnAir Plug manages inflight data flows SITA cloud Air Framers Engine manufacturers Airlines operation center OEMs MRO Data brokerage Passenger domain Aircraft domain
  • 13. The connected aircraft: next steps 13 1. Airline industry approach is required © OnAir 2014 3. Processes to harness and exploit high volumes of complex data 2. Protocols for sharing and transferring data have to be agreed OnAir/SITA workshops have started the discussion 4. Helping the airlines realise the benefits
  • 14. e-Aircraft : break the organisation silos 14© OnAir 2014 The connected aircraft event in Asia
  • 15. © OnAir 2014 OnAir 71, av. Louis Casaï, PO Box 42 1216 Cointrin, Geneva, Switzerland tel +41 (0) 22 747 6440 Contact
  • 16. DISCLAIMER Any use, republication or redistribution of this content is expressly prohibited without the prior written consent of the Author. Permission to copy and reproduce content may be granted by the author, at their discretion, and by request only. Source: presentation of Ian Dawkins, OnAir at the 2014 SITA Air Transport IT Summit, Brussels. 2014 Air Transport IT Summit