A revolution in the air: Abdulrahman Al Fahad, VP Marketing & Product Management, Saudi Arabian Airlines

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On-board connectivity continues apace, as the new ‘in-flight must-have’ for both passengers and crew. As it becomes the default expectation for next generation travelers, tablets and mobile devices in the air will impact passenger service levels and customer satisfaction as much as they are on the ground. From an operational point of view, what are the IT needs for the cabin, cockpit and data handling to ground? What innovations can we expect, and how do we see the development of new services for keeping customers happy and loyal?
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A revolution in the air – improving the flying experience: Abdulrahman Al Fahad, VP Marketing & Product Management, Saudi Arabian Airlines

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A revolution in the air: Abdulrahman Al Fahad, VP Marketing & Product Management, Saudi Arabian Airlines

  1. 1. Weather
  2. 2. • Strategic location • Population of 30 million • Leading petroleum exporter of the world • Houses the two Holiest Places of Islam Kingdom of Saudi Arabia
  3. 3. Success Story The DC3 was the seed to the modern: SAUDIA More than 130 Aircraft and a 25 million PAX SkyTeam Alliance Established 27 May 1945 by one DC3 offered by King Abdul Aziz
  4. 4. Refreshed Brand Modern Fleet SkyTeam Joining The New Saudia
  5. 5. Our Heritage of Connecting People
  6. 6. AL Faris
  7. 7. Completely redesigned cabin - First Class
  8. 8. Completely redesigned cabin - First Class
  9. 9. Completely redesigned cabin – Business Class
  10. 10. Completely redesigned cabin – Guest Class
  11. 11. Completely redesigned cabin – New IFE System
  12. 12. Connecting Passengers
  13. 13. Connectivity Services
  14. 14. KSA Connected Stats YEAR Users Population % Pop. Usage Source 2000 200,000 21,624,422 0.9 % ITU 2003 1,500,000 21,771,609 6.9 % ITU 2005 2,540,000 23,595,634 10.8 % C+I+A 2007 4,700,000 24,069,943 19.5 % ITU 2009 7,761,800 28,686,633 27.1 % ITU 2010 9,800,000 25,731,776 38.1 % ITU 2012 13,000,000 26,534,504 49.0 % IWS Internet Usage Statistics: 13,000,000 Internet users as of June/12, 49.0% of the population, according to IWS. Facebook Users in Saudi Arabia: 5,536,280 as of September 30, 2012, according to Facebook.
  15. 15. The Connected Passenger Experience Mobile phone access to ALFURSAN lounge Passenger checks in by mobile phone and receives a bar-coded boarding pass Passenger drops bag and receives bag tag on mobile phone Passenger boards flight using mobile phone bar code Passenger checks email, receive SMS, place calls during flight Passenger is updated with latest baggage information STARTEND
  16. 16. SAUDIA Connected fleet • Full GPRS – Wi-Fi Connectivity 12 Airbus A330-300 14 Boeing 777-300* *Plan under study to retrofit another 6 8 Boeing 787-9
  17. 17. Free WiFi • First Airline to offer Free WiFi to Premium passengers on Long Haul and Regional Flights.
  18. 18. Connecting Passengers onboard
  19. 19. Connectivity Management OnAir • GSM Licenses. • Network • Roaming • Agreement with MNOS Airline • Develops customer awareness • Accepts and deploys service in aircraft • Receives a revenue share Mobile Network Operator (MNO) • International roaming access • Promotes service to customer base • Tariff Passenger • Awareness of service • Sky Roaming cost
  20. 20. What is next? We have reached the sky.
  21. 21. Beyond the Skies
  22. 22. DISCLAIMER Any use, republication or redistribution of this content is expressly prohibited without the prior written consent of the Author. Permission to copy and reproduce content may be granted by the author, at their discretion, and by request only. Source: presentation of Abdulrahman Alfhahd, SAUDIA at the 2014 SITA Air Transport IT Summit, Brussels. 2014 Air Transport IT Summit

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