On-board connectivity continues apace, as the new ‘in-flight must-have’ for both passengers and crew. As it becomes the default expectation for next generation travelers, tablets and mobile devices in the air will impact passenger service levels and customer satisfaction as much as they are on the ground. From an operational point of view, what are the IT needs for the cabin, cockpit and data handling to ground? What innovations can we expect, and how do we see the development of new services for keeping customers happy and loyal?
A revolution in the air – improving the flying experience: Abdulrahman Al Fahad, VP Marketing & Product Management, Saudi Arabian Airlines