IS MOBILE LIVING UP
TO AIRLINES’
EXPECTATIONS?
Thomas Knierim
Senior Manager, Market Insight
SITA
7.6x
Expected increase
by 2014
2010 Survey:
FOR MOST AIRLINES PASSENGER ADOPTION
IS SLOWER THAN EXPECTED
3.8x
Actual incre...
% of passengers using mobile check-in
OTHER AIRLINES ACHIEVED OR EXCEEDED
EXPECTATIONS
ALL AIRLINES INVEST IN THE EXPANSION
OF MOBILE SERVICES
100%invest in the expansion
of mobile services in
the next 3 years
AIRLINES WANT TO UNLOCK THE MOBILE
ANCILLARY SALES POTENTIAL
98%invest in ancillary service
expansion in the next 3 years
TODAY SHOPPING EXPERIENCE ON MOBILE
BEHIND WEBSITES
Website
Mobile
25%
50%
75%
100%
Sell Tickets
Flight-related
services
N...
Website
Mobile
25%
50%
75%
100%
Sell Tickets
Flight-related
services
Non-flight
specific services
Personalisation
via pref...
IS MOBILE LIVING UP TO AIRLINES EXPECTATIONS?
• Some airlines have already reached or exceeded the
expected usage levels
Y...
Find out more…
www.sita.aero/ittrendshub
and at
www.flightglobal.com/airlinebusiness
DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written cons...
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Airline IT trends: the overview: Thomas Knierim, Senior Manager, Market Insight SITA

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In keeping with tradition, SITA will launch its new Airline IT Trends Survey results and encourage discussion on the key findings with a panel of Industry experts.
www.sita.aero/surveys

Airline IT Trends: the overview: Thomas Knierim, Senior Manager, Market Insight SITA

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Airline IT trends: the overview: Thomas Knierim, Senior Manager, Market Insight SITA

  1. 1. IS MOBILE LIVING UP TO AIRLINES’ EXPECTATIONS? Thomas Knierim Senior Manager, Market Insight SITA
  2. 2. 7.6x Expected increase by 2014 2010 Survey: FOR MOST AIRLINES PASSENGER ADOPTION IS SLOWER THAN EXPECTED 3.8x Actual increase since 2010 Survey % of passengers using mobile check-in
  3. 3. % of passengers using mobile check-in OTHER AIRLINES ACHIEVED OR EXCEEDED EXPECTATIONS
  4. 4. ALL AIRLINES INVEST IN THE EXPANSION OF MOBILE SERVICES 100%invest in the expansion of mobile services in the next 3 years
  5. 5. AIRLINES WANT TO UNLOCK THE MOBILE ANCILLARY SALES POTENTIAL 98%invest in ancillary service expansion in the next 3 years
  6. 6. TODAY SHOPPING EXPERIENCE ON MOBILE BEHIND WEBSITES Website Mobile 25% 50% 75% 100% Sell Tickets Flight-related services Non-flight specific services Personalisation via preferences Real-time personalisation %ofairlinesimplemented TODAY
  7. 7. Website Mobile 25% 50% 75% 100% Sell Tickets Flight-related services Non-flight specific services Personalisation via preferences Real-time personalisation %ofairlinesimplemented BY 2017, THE SHOPPING EXPERIENCE WILL BE THE SAME AS ON A WEBSITE BY 2017
  8. 8. IS MOBILE LIVING UP TO AIRLINES EXPECTATIONS? • Some airlines have already reached or exceeded the expected usage levels YES • Airlines need to invest to expand their mobile usage • Maximising ancillary revenue means improving the mobile shopping experience • Real-time personalisation will be a must BUT
  9. 9. Find out more… www.sita.aero/ittrendshub and at www.flightglobal.com/airlinebusiness
  10. 10. DISCLAIMER Any use, republication or redistribution of this content is expressly prohibited without the prior written consent of the Author. Permission to copy and reproduce content may be granted by the author, at their discretion, and by request only. Source: presentation of Thomas Knierim, SITA at the 2014 SITA Air Transport IT Summit, Brussels. 2014 Air Transport IT Summit
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