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India Aviation ICT Forum 2013 - Ahmad Seblini, SITA
 

India Aviation ICT Forum 2013 - Ahmad Seblini, SITA

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PANEL 2: Intelligent Airline of the future in fast-changing environment - Mobility solutions for the 'Intelligent Air Travel' - Ahmad Seblini, SITA

PANEL 2: Intelligent Airline of the future in fast-changing environment - Mobility solutions for the 'Intelligent Air Travel' - Ahmad Seblini, SITA

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  • I would like to start my presentation with some figures, mobility had exceeded its expectation. This boost in the mobility solutions is coming from a n explosion in the device and tablet market with billions of dollars worth of application and connectivity business. 57% of the IT growth is coming only from the device business. So no place to hide, mobility is no longer a trend, it is a fact.It can be considered as a threat if we do nothing but also it can be an opportunity to differentiate yourself in a very competitive market.Now in the ATI business, we have some specific and special requirements.
  • Now in the ATI business, we have some special and specif requirements. Mobility solutions need to answer the following challenges:Global coverage is key to enable roaming pilots, crew, executives and sales access their back end systems or applications.Business criticality and efficiency: air transport need reliable systems and coverage to support their operational nature.Cost-effectiveness: cost management is vital, and central visibility of costs and usage is an important requirement for communications systems.Less complexity: airlines lowering their total cost of ownership by moving away from multiple suppliers across multiple countries. Although mobility is considered as an efficiency booster, it can easily become a complexity one. Going mobile is about improving process, devices, integration, support, connectivity and applications all coming together and working as an ecosystem.
  • Having mobility solution coming from different and independent providers can really inject management complexity and sometime loose its way to the projected ROI.Here comes SITA’s approach to mobility where we offer an end to end solution.We ve invested a lot in order to create such offering since 2008
  • Did we put our investement in the right direction? This list proves that our customers are trusting us to manage their complex mobility solution.AF – EasyJet – EtihadSo you have many business processes that can be mobilized for better efficiency but where to start? Where to invest first?After continuous discussions with the airlines around the globe, we found out that mobilizing the cabin process is one of the top priority. Why?
  • This is the heart of the solution where all the integration work is done.
  • Wow… I don’t want to hurt your eyes with slide. I ve just wanted to tell you that behind this friendly application, there is a very complex world where we integrate in average 6 to 10 systems in order to push the right application to the right person at the right time.And it was a success.
  • Very important and a must funstionality for your performance manager. The portal will allow them to run their business intelligence tasks easily.They will have access to all the flights details, passengers, issues.They will have visibility and control on the manuals installed during the flights.They will have a summary and detialed reporting on all forms submitted during the flightsAnd of course they will be able to change/modify and create new forms in order to enhance the reporting process.
  • Better to see it instead of talking, you will get the look and feel of the application So I will demo it to you.
  • Roadmap is mainly driven by customer requests. Feature development with customer is standardized if common interest is found. Current plans include the following new developments: Baggage module [in collaboration with ASL]: Flag bags that are not onboard the aircraft with their passenger; Highlight on seat map which passengers do no get their bag; set-up bag-lost digital forms to be re-routed to customer care departmentInventory management: develop digital check-list (bottles…), report of missing catering, Meal ordering & assignment, Stock management, forecast replenishmentCabin defect log: Cabin mapping with predefined defect zone. Allow Crew to select zone and corresponding defect section. Associate defect associated with aircraft maintenance nomenclatureIn-Flight Mobile-Payment: extend CrewTablet with a 3rd party Point Of Sales application as well as Chip&Pin reader on iPad. Manage payment transaction with payment Gateway (working in both offline & online, with OnAirinflight connectivity)
  • SITA’s approach goes beyond the simple provision of a set of tools and products. SITA’s extensive experience in Cabin Crew business processes will allow you to identify key areas of improvement and enhance customer profitability. SITA can help to re-engineer cabin crew processes to reduce costs and improve customer satisfaction. This business process improvement analysis covers what you do now and where changes could be applied. The process looks at overall solutions which may focus on specific processes within the cabin. Our experience in implementing mobile solutions has identified a number of key areas: Align system functionality with processes and ways-of-workingEnsure business continuity during the transition to new systems and processesObtain buy-in and cooperation from all stakeholders throughout the project lifecycle
  • SITA’s approach goes beyond the simple provision of a set of tools and products. SITA’s extensive experience in Cabin Crew business processes will allow you to identify key areas of improvement and enhance customer profitability. SITA can help to re-engineer cabin crew processes to reduce costs and improve customer satisfaction. This business process improvement analysis covers what you do now and where changes could be applied. The process looks at overall solutions which may focus on specific processes within the cabin.Secondly, a specific business process analysis is required when you are mobilizing a specific end-to-end process. This analysis includes how the various data used by flight attendants today is crunched, scheduled, formatted and presented.  Our experience in implementing mobile solutions has identified a number of key areas: Align system functionality with processes and ways-of-workingEnsure business continuity during the transition to new systems and processesObtain buy-in and cooperation from all stakeholders throughout the project lifecycle

India Aviation ICT Forum 2013 - Ahmad Seblini, SITA India Aviation ICT Forum 2013 - Ahmad Seblini, SITA Presentation Transcript

  • Aviation ICT Forum India Mobility solutions for the 'Intelligent Air Travel' Digitize your Crew process 26 September 2013 By: Ahmad Seblini Business Development Middle East, India & Africa
  • Industry trends 2 With new devices, connectivity, applications, there is no place to hide.  Mobile data traffic increase represents a compound annual growth rate (CAGR) of 78 percent (Cisco VNI) +78% traffic growth  2013 Worldwide IT spending growth will be 5.7%. Mobile devices alone will drive 57% of IT growth. (IDC) +57% IT growth  The global mobile worker population exceeded 1 billion in 2010 and 4 million totally at airports (Gartner). 1 bn mobile workers  70% of devices via Mobile Device Management (MDM) in 2015. This market will represent $1.2 bn (Gartner)70%
  • Meeting ATI Business requirements Airlines, international ground handlers or other air transport players face a number of business challenges: • Global coverage is key to ensuring roaming pilots, crew and management can access key airline applications. • Business criticality and efficiency: air transport need reliable systems and coverage to support their operational nature. • Cost effectiveness: cost management is vital, and central visibility of costs and usage is an important requirement for communications systems. • Less complexity: airlines lowering their total cost of ownership by moving away from multiple suppliers across multiple countries.
  • Mobile Devices Devices • Device & Tablet provisioning • Mobile Device & App Mgt • Partnership with Apple & Motorola Connectivity Network Wireless • 3G data in 180 countries • Rugg SIM & Self-care portal • More than 600K hotspots Integration A single, end-to-end solution to reduce costs, increase ancillary revenues and improve operational performance through mobilizing business processes SITA wireless & mobility “DNA” Applications • SITA mobile application • Customer app integration • 3rd party application Apps
  • Key references Up to 4’500 iPad Mobile counters Up to 1,500 devices 3rd party payment Connectivity (3G & WiFi) Baggage reconciliation Others (EFB, Ground & Crew tablet), connectivity
  • Customer care Quality control Cabin Crew Mgt Cabin crew process  Lack of detailed PAX info (Claim, Bag., cx flight..)  No support of frequent flyer  No PAX differentiation (frequent flyer)  Slow PAX compensation & feed back  Complex Crew qualification & training (paper based)  Heavy Reliance on paperwork (forms, manuals, ...)  Slow data capture and hence issue detection  Slow paper based reporting process  Inefficient communication tool  Lack of electronic support of Crew monitoring & analysis  Incorrect on-board Sales and Inventory  Double data entry, data errors and delay in information flow Source: SITA, Swiss Air
  • Enhancement… Improve Cabin Crew efficiency Enhance Passenger satisfaction Generate new revenue and loyalty • Digitize paper forms • Cabin preparation, reporting, etc. • No post flight reporting. Avoid time wasted • Passenger information at crew’s fingertips • Pro-active services • Faster compensation • Improve airline brand image • Increase passenger loyalty • Develop new revenue sources Increase your cabin crew efficiency and customer service
  • CrewTablet solution overview Crew Application Crew Server CRM eMail DCS Loyalty Flight info Bag RES Integration Crew Portal  User Interface  Human interaction  Form and manual monitoring  Form builder & Crew notifications  Airline back-end integration with Crew server  All necessary data extracted to feed the Crew application
  • CrewTablet solution overview Crew Application Crew Server CRM eMail DCS Loyalty Flight info Bag RES Integration Crew Portal  User Interface  Human interaction  Form and manual monitoring  Form builder & Crew notifications  Airline back-end integration with Crew server  All necessary data extracted to feed the Crew application
  • Architecture Crewserver (Web Application) eMail HOST Manuals Seat Map Check-in Host Webservices getseatmap GetPNL Crewserver DB SFTP iOS Local DB iOS app CrewTablet Other Webservices getloyalty getroster Crew Webservices AuthCrewManage r SynccrewFlightDat a Send email Mobile Net Admin (forms management) Loyalty Rostering
  • CrewTablet solution overview Crew Application Crew Server CRM eMail DCS Loyalty Flight info Bag RES Integration Crew Portal  User Interface  Human interaction  Form and manual monitoring  Form builder & Crew notifications  Airline back-end integration with Crew server  All necessary data extracted to feed the Crew application
  • CrewPortal Features  Global flight overview  By departure airport, date, and flight no, Voyage Report no, by Cabin Crew  Flight information summary, forms submitted, passenger and crew list,  View on manuals installed by Crew  Shows all forms submitted on this flight  Ability to message individual cabin crew via push notification  Forms details  Attachments summary / flight  Overview or PDF download  Email the form to a new recipient  Support attachments (multiple pictures and signatures)  Form builder  Design forms for the crew using custom and pre-populated elements  Intuitive drag &drop user interface.  Version control and publishing/retracting
  • CrewTablet solution overview Crew Application Crew Server CRM eMail DCS Loyalty Flight info Bag RES Integration Crew Portal  User Interface  Human interaction  Form and manual monitoring  Form builder & Crew notifications  Airline back-end integration with Crew server  All necessary data extracted to feed the Crew application
  • Demo
  • What’s next? A glimpse into the future Q1 2014 Q2 2014 Q4 2014 Develop new features such as: • Meal ordering • Seat changes • Visual Crew positioning • Rich rostering information Extend CrewTablet to other tablet types beyond iPad • Enhance new features with Cabin defect log • Inventory management Develop full mobile payment capability • Finalize the integration with BagTrack and WorldTracer mobile to pave the way for Ground Tablet
  •  Align system functionality with processes and ways-of-working  Ensure business continuity during the transition to new systems and processes  Obtain buy-in and cooperation from all stakeholders throughout the project lifecycle We know how We are solution oriented
  • Back up 18 | CrewTablet | Confidential | © SITA 2013
  • In a nutshell CHALLENGES • How to supply and manage iPad for a highly mobile population • How to secure iPads, isolating business data from personal information • How to support the tablet spread around the world • How to centralize and control the connectivity cost SITA SOLUTIONS • The digital Cabin Crew is based on SITA Managed Mobile Devices which includes the supply and management of iPads • The package is delivered with our CrewTablet application and Mobility Access with 2G/3G back-up (Mobile Data Access) available in more than 180 countries • SITA provides its over-the-air device management solution which enables to change the configuration remotely or even wipe out sensitive data. • Bundling SITA MDM, wireless connectivity and advanced connection manager will give our customers an excellent control for high level of security. Managed Cabin Crew iPads with Wi-Fi/2G/3G connectivity and CRM application SITA provides an end-to-end solution for airlines’ cabin crew combining CRM application, iPad supply & management, as well as wireless connectivity. Use case 20 mins time to train the Cabin Crew