Patrick Naef © 2014 Emirates Group. All Rights Reserved.© 2014 Emirates Group. All Rights Reserved.
Patrick Naef
CIO & DSV...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
1950’s
Du...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
1990
Duba...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
2003
Duba...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
2013
Duba...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
2014
Duba...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.
… and today
Dubai - Growth is Reality
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Dubai, a ...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
… and the...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Direct access to 5.5 billion people within 8 hours
Africa
Asia
Eu...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Dubai’s Future
…Emirates’ Future
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
• Launch ...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
… and 28 ...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Today: 14...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Current F...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
• India w...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Today’s a...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Phoenix: ...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
IT Strate...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
IT Archit...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
IT Archit...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Supplier ...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Working w...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
… and the...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Our new j...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
IT Strate...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Financial...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
Emirates ...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.
New Distribution Models
Music Store (2000)Music Store (1990) Musi...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.
• Think direct, direct, direct
• Think beyond GDS & TMC
• Think b...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.
• That’s where innovation happens
• The way of working of Gen-Y /...
Patrick Naef © 2014 Emirates Group. All Rights Reserved.© 2014 Emirates Group. All Rights Reserved.
Thank You
Emirates Gro...
DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written cons...
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Tomorrow's Problems: Patrick Naef, Divisional Senior Vice President IT, The Emirates Group / dnata

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The airline industry has been the leader in driving innovation through technology - invented B2B e-commerce, revolutionizing the way airlines sell tickets, book seats, etc.

The industry has not followed up on these innovations. We've fallen behind because, today, we're still using the same legacy systems.

It's time for another leap forward to revolutionize the way the industry works by using IT to drive innovation.
www.sita.aero/surveys

Tomorrow's Problems – To Be Solved: Patrick Naef, Divisional Senior Vice President IT, The Emirates Group / dnata

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Tomorrow's Problems: Patrick Naef, Divisional Senior Vice President IT, The Emirates Group / dnata

  1. 1. Patrick Naef © 2014 Emirates Group. All Rights Reserved.© 2014 Emirates Group. All Rights Reserved. Patrick Naef CIO & DSVP, Emirates Group IT Air Transport IT Summit 2014 Addressing tomorrow’s challenges IT as a driver for growth
  2. 2. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. 1950’s Dubai - Growth is Reality
  3. 3. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. 1990 Dubai - Growth is Reality
  4. 4. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. 2003 Dubai - Growth is Reality
  5. 5. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. 2013 Dubai - Growth is Reality
  6. 6. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. 2014 Dubai - Growth is Reality
  7. 7. Patrick Naef © 2014 Emirates Group. All Rights Reserved. … and today Dubai - Growth is Reality
  8. 8. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. Dubai, a Business Hub for the Greater Region… Dubai
  9. 9. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. … and the world Dubai
  10. 10. Patrick Naef © 2014 Emirates Group. All Rights Reserved. Direct access to 5.5 billion people within 8 hours Africa Asia Europe 2005 2030 888 1398 2005 2030 725 685 2005 2030 3918 4887 Dubai Source: United Nations World Population Prospects 2002 Revision …growing to 7 billion in 2030! …growth opportunities …the need to set up operations quickly Note: Figures in million 8 hour flight time from DXB
  11. 11. Patrick Naef © 2014 Emirates Group. All Rights Reserved. Dubai’s Future …Emirates’ Future
  12. 12. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. • Launch – 25th October 1985 • 2 Aircraft • 3 Destinations • Karachi • Delhi • Mumbai Emirates Connector of People and Places
  13. 13. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. … and 28 years later
  14. 14. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. Today: 143 Destinations in 81 Countries
  15. 15. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. Current Fleet – 220 Aircraft 21 13 Airbus A330 Airbus A340 Airbus A380 48 Boeing 777 136 Boeing 747-F 2 Passenger & Freighter Aircraft
  16. 16. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. • India with a huge pool of IT talents is nearby • Entrepreneurial environment, dynamic, innovation-driven, growth-oriented ecosystem (Infrastructure, capital, tax laws, education opportunities, …) • “Everything is possible”-culture, bigger – better – faster – more • Rapid IT growth with huge demand for basic services • Outsourcing is no big discussion, cost pressure, none of the big sourcing providers in the region • “Let’s keep it in-house”-mentality IT Environment in the Gulf region
  17. 17. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. Today’s and Tomorrow’s Key Problems
  18. 18. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. Phoenix: IT Change Project, Addressing Tomorrow’s Challenges • Managed & measurable IT services and Measurement Framework • Best practice processes (ITIL & CMMI) and structured approach • Redefine processes how IT interacts with Business • Re-align IT organisation to business • Repositioning of IT-organisation within Group Get Close to the Business Implement End-to-End IT Service Processes • Positioning and Identity of IT within Emirates Group • High performance culture, ownership, leadership • Strategic sourcing model • Strategic direction & priorities driven by Business • Framework for Enterprise IT architecture and Standards IT Governance Framework People Project Scope
  19. 19. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. IT Strategy 2006
  20. 20. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. IT Architecture & Standards IT Strategy Portfolio Management Financial Management Quality Management Organisational Development IT Performance Measurement Security & Risk Management Business Info. Architecture Communication Governance Relationship Management Service Level Management Customer Relations Project Planning Proj. Monitoring & Control Risk Management Req. Mgmt & Req. Dev. Design & Development Program Management Product Integration Validation Verification Proj. Config Management Production Service Req. Management Inventory & Stores Mgmt Identity & Access Mgmt Capacity Management Availability Management Continuity Management Operations Management Release Management Configuration Management Incident Management Problem Management Change Management Security Management People Performance Management Training & Development People Life Cycle Resource Planning Recruitment Projects Supplier Relations External Supplier Mgmt Design: Process Map
  21. 21. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. IT Architecture & Standards IT Strategy Portfolio Management Financial Management Quality Management Organisational Development IT Performance Measurement Security & Risk Management Business Info. Architecture Communication Relationship Management Service Level Management Project Planning Proj. Monitoring & Control Risk Management Req. Mgmt & Req. Dev. Design & Development Program Management Product Integration Validation Verification Proj. Config Management Service Req. Management Inventory & Stores Mgmt Identity & Access Mgmt Capacity Management Availability Management Continuity Management Operations Management Release Management Configuration Management Incident Management Problem Management Change Management Security Management Performance Management Training & Development People Life Cycle Resource Planning Recruitment External Supplier Mgmt IT Strategy & Architecture IT Production IT Strategic Sourcing & Development Design: Process Map Supplier Relations Customer Relations Production People Projects IT Solutions & Customer Services Governance
  22. 22. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. Supplier vs. Part of Business Mitigate risk Transform Business Grow the Business Run the Business
  23. 23. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. Working with partners in industry Example: agreement with Microsoft to establish a joint Innovation Lab in Dubai Focus on innovative solutions for the Travel & Transportation Industry Driving Innovation with Partners
  24. 24. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. … and the world moved on …
  25. 25. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved.
  26. 26. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. Our new journey ahead • Step change in Customer Intimacy • Shift from System Development to Solutions Delivery • Introduce Service Management • Step change in Partner & Supplier Management • Closer Integration and Collaboration with Business
  27. 27. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. IT Strategy 2013
  28. 28. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. Financial Management Security & Risk Management Strategy Management Architecture Management Quality Management Portfolio Management Strategy and Governance Account Management Business Solutions Development Business Integration Program Management Project Management Software Development Service Management Service Management Service Delivery Technical Operations People Process Performance Management Training & Development Reward & Recognition Recruitment Solution Delivery Supplier Relations IT Process Landscape 2013 Partnership Management Supplier Management
  29. 29. Patrick Naef © 2014 Emirates Group. All Rights Reserved.Patrick Naef © 2014 Emirates Group. All Rights Reserved. Emirates Group IT 2013 Account Management Business Technology Solutions HR Finance IT Business Solutions Development Business Solutions Delivery Business Service Management Service Lifecycle Technical Operations Centre Software Development Application Support Testing Production Technologies – Datacenter Partner & Supplier Management Security Compliance Architecture Innovation Strategy Production Technologies – EUT & UC Customer Support & Deployment Services Service Management Software Engineering Infrastructure Management Strategic Services
  30. 30. Patrick Naef © 2014 Emirates Group. All Rights Reserved. New Distribution Models Music Store (2000)Music Store (1990) Music Store (2010) Music Store (2014) iTunes
  31. 31. Patrick Naef © 2014 Emirates Group. All Rights Reserved. • Think direct, direct, direct • Think beyond GDS & TMC • Think beyond Fare Filling & ATPCO • Think beyond fare classes • Think beyond IATA StB & NDC • Think ... beyond the customer Challenge the Status Quo
  32. 32. Patrick Naef © 2014 Emirates Group. All Rights Reserved. • That’s where innovation happens • The way of working of Gen-Y / Gen-Z • Accept that users and customers will be in control • The more you share, the more you will receive • Open Architectures: The times of monolithic systems are over • Open up the company for collaboration, be part of it! • Adapt OpenSource community models internally Open & Crowd Sourcing
  33. 33. Patrick Naef © 2014 Emirates Group. All Rights Reserved.© 2014 Emirates Group. All Rights Reserved. Thank You Emirates Group Information Technology PO Box 686 Dubai, United Arab Emirates Telephone: +971 4 203 3004 Email: enquiries@emirates.com Telephone Dubai: +971 4 203 3135 Telephone Bangkok: +66 2 260 8488 Email: enquiries@mercator.com
  34. 34. DISCLAIMER Any use, republication or redistribution of this content is expressly prohibited without the prior written consent of the Author. Permission to copy and reproduce content may be granted by the author, at their discretion, and by request only. Source: presentation of Patrick Naef, Emirates Group at the 2014 SITA Air Transport IT Summit, Brussels. 2014 Air Transport IT Summit

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