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Virgin Atlantic's 30-year history is built around a single question: "How can we make things better for our customers?" Thus, Virgin Atlantic has been innovative for its history.
Moving forward, Virgin Atlantic is using technology to lead innovation. Innovation comes from collaboration: asking questions and having others to answer questions and create new ideas.
Recent test with SITA Lab using Google Glass on check-in agents at upper class wing at Heathrow Airport to step out from behind the counter and interact with customers was a huge success.
More Ground To Break – The CEO Perspective - Part 1: Craig Kreeger, Chief Executive Officer, Virgin Atlantic Airways Ltd