7 Innovation TipsImplement Sustainable Innovation in your Business
#1 Brand your innovation process It makes an abstract idea immediately tangible. It conveys seriousness and commitment. It gets people on board. It becomes an expression of pride and responsibility.
#2 Take ownership of the process The innovation process is your personal baby, and just like parenting, success comes with time, patience and love.
#3 Return on innovation Innovation initiatives yield a diverse range of positive contributions to the organization. Constantly checking return on the innovation investment and communicating successes will keep the cheques flowing.
#4 Sustain the Buzz Innovation creates a buzz, but it’s not trivial to keep the buzz going. Invest in producing professional-looking internal advertisements, innovation awards, internal newsletters, events, and lots more…
#6 Managing innovation Innovation doesn’t just happen, it needs hands-on management. Invest in creating and developing managers with special roles, responsibilities and report structures, who play a specialist role in making innovation happen.
#7 Have fun! Innovation demands effort, buckets of stamina, sweat and the occasional strained muscle (usually the brain). But it should also be exhilarating, compulsive and fun. If it’s not, something’s wrong and needs to be changed.
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