State farm idea management
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    State farm idea management State farm idea management Presentation Transcript

    • Idea Management at State Farm
      • Systems Integrators and Knowledge Management
      • Carol Csanda – Director – Strategic Resources
      • State Farm Insurance Company
      • May 18, 2010
    • What is Idea Management?
      • Systematic program to promote targeted innovation
      • Usually a series of topical, time-boxed challenges
      •  
      • Allows groups to capture, collaborate, develop, and rate ideas
    • Two Types of Idea Management Campaigns
      • Broad-based campaigns
        • Usually with Executive Sponsorships
        • Ideas will end up in the “funnel”
        • Resources may be across multiple departments
      • Local campaigns
        • Campaigns run at the unit, division, department level
        • Sponsorship and review teams from local area
        • Ability to implement ideas selected with given resources
    • Industry Success
      • Companies who have used Idea Management:
        • IBM’s Innovation Jam
        • Starbuck’s “My Starbuck’s Idea”
        • Dell Computers – “IdeaStorm”
      • Our vendor’s clients have claimed in excess of $350 million cost savings in 2007/2008:
        • Cargill
        • Dow Chemical
        • Wal-Mart
        • Merck
        • Whirlpool
    • Phases of an Idea Campaign
      • Planning
      • Idea Harvesting
        • Idea Submission
        • Commenting (collaboration /refinement)
      • Peer Rating (a.k.a. star rating)
      •  
      • Review Processes
        • Review Team
        • Executive Summary/Business Case Development for Top Ideas
        • Leadership Reviews
      •  
      • Selection of Ideas for Implementation
      •  
      • Communication of Results
    • KM Team Roles
      • As the business sponsor for Idea Mgmt at SF, the Knowledge Management team within SR provides consulting services to business partners desiring to pursue Idea Mgmt campaigns.
      • Initially, this will be done in partnership with the KM Leads
      • As knowledge transfer completes, the KM Leads will become the primary point of contact within their respective organizations for Idea Management.
    • Business Partner Roles
      • Sponsor of the campaign
        • Define the goal statements
        • Establish success criteria
        • Communications to participants
      • Review Team
        • Review ideas
        • Prepare business cases for executive review
        • Provide conclusions for ideas which includes feedback to the idea generators
        • Facilitate hand over from the review team to implementation teams, if appropriate
    • Business Partner Roles, Cont’d
      • Executive Review Team
        • Selects which ideas are approved for execution
      • Sponsor of the campaign
        • Provides funding for approved ideas
        • Assigns ownership for execution upon approved ideas
        • Tracks progress
        • Communicates results of campaign and progress on executables
    • Review Processes
      • Can use only “star” rating
      • Can involve multiple review rounds
      • Can use weighed criteria to narrow the field of ideas
      • Can use consensus or individual review
      • Can request additional development for additional rounds of review (e.g. Executive Review)
    • Rating Criteria – Broad Campaign
      • Feasibility – The concept is feasible
      • Fit – The concept enhances our brand
      • Risk – the risks are acceptable to develop
      • Competitive Advantage
      • Early Adoption
      • Sponsorship
      • Competency
      • Pace
      • Benefit
      • Leverages Core
    • Leadership Idea Campaign
      • 7,000 Leaders asked to respond to:
        • How can State Farm use Social Media to be more relevant to consumers?
        • What products and services will Gen Z want from State Farm in 10 years?
    • Results
      • 400 ideas submitted
      • 3500 people contributed
      • From these:
        • Selected 35 ideas for Review Team for Social Media
        • Selected 90 ideas for Review Team for Gen Z
      • Top 10 in each group to Executive Review
      • Selected 5 from each group