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  • 1. Its really hard for companies to unify data Difficult to do: ● Search & discovery ● Engagement & community ● Analysis & reporting ● API & UI Why? ● Expensive ● Time consuming ● Incomplete ● Fragmented
  • 2. Bringing data together ● Single location for the most important data in your business ● Integrates with any internal database of social media source ● Ready-to-go API for internal or external developers ● Easy to use real-time interface7
  • 3. 1011
  • 4. FluidSense ● Contextual sidebar for web browsers ● Shows relevant information automatically or when text is highlighted ● Company links shown alongside relevant social media conversations9
  • 5. Community - data capture ● Login with Linked-in or Twitter ● Capture profile data ○ Establish reach ○ Improve targeting ● Collect additional profile data ○ Areas of expertise & interest ○ Regions ○ Opt-in for notifications1
  • 6. Community - content ● User comment threads around content ○ General ○ Expert ○ Regional ● Community suggested content ○ Links ○ Discussion ● Follow community posts on Twitter et al ○ General ○ Topic ○ Region1
  • 7. Getting Started ● Full OReilly book now available. ● Contains overview of technology. ● Full API documentation. ● Example applications.13
  • 8. Russell Manley Fluidinfo Inc. [e] rustlem@fluidinfo.com 416 W 13th St # 203 [t] rustlem New York, NY 1001420
  • 9. Who is Fluidinfo? Russell Manley CEO Director, Land Securities Director, Semperian Group Director, SMIF Dr. Terry Jones CTO & Founder CTO, Eatoni Santa Fe Institute Cambridge University3