In this deck we’ll explore the following:
- 3 critical components of a multichannel marketing campaign
- The barriers in real multichannel marketing
- 7 tips for practicing multichannel marketing in the real world
With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing.
The campaigns that I’ve seen usually combine two symbiotic channels such as website and email, website and bricks and mortar, email and phone, direct mail and phone, print and PURL, etc.
It’s probable that over half of all multichannel campaigns actually involve only two channels.