Maximize your marketing ROI.

                                  Maximizing Marketing ROI
SIGMA SERVICES                ...
SIGMA ProspectB2B
                      Analytics at Work for You

Find Prospects 3 to 4X More Likely to Buy Your Products...
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B2B prospecting_sigma_marketing_group


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B2B prospecting_sigma_marketing_group

  1. 1. Maximize your marketing ROI. Maximizing Marketing ROI SIGMA SERVICES At SIGMA Marketing Group, we make it our mission DEMAND GENERATION to maximize ROI for every client. We create more CAMPAIGN IMPLEMENTATION profitable customer relationships through analytics, LEAD MANAGEMENT strategic one-to-one communications and STRATEGIC PLANNING marketing optimization techniques. Our proven PROJECT MANAGEMENT retention and acquisition solutions not only drive MARKET RESEARCH corporate revenue — they also increase customer MARKETING ANALYTICS loyalty and satisfaction. DATABASE DESIGN AND BUILD MULTI-CHANNEL MARKETING ABOUT SIGMA SYSTEM AND DATA INTEGRATION Founded in 1985 LIST ACQUISITION AND RENTAL Independently owned Headquartered in Rochester, New York Find out how SIGMA can maximize your ROI. Call Cindy Modzel at Employs 80+ full-time employees SIGMA ProspectB2B 1-585-242-7138, or email her at Rated in the top 50 integrated marketing agencies by Advertising Age for the past 10 years Find Prospects 3 to 4X Recipient of more than 15 industry awards over the More Likely to Buy last 3 years for analytic, creative and print production expertise Your Products and Services Now. Maximize your marketing ROI.
  2. 2. SIGMA ProspectB2B Analytics at Work for You Find Prospects 3 to 4X More Likely to Buy Your Products and Services. Energize Your Sales Team. Reduce Waste. Manage Costs. Your experience tells you all prospect SIGMA has teamed up with Dun & Bradstreet, the preeminent Over 60% of all new customers lists are not created equal. Further, source of business data, to create a simple process that A can be acquired by focusing on all the lists you can find may not provides you with a roadmap to your best prospects at a deliver the volume of good prospects B the top 20% of prospects. fraction of the normal cost. This proven process delivers you need to hit your sales goals. smart marketing that reduces waste, maximizes the efforts C of your sales team, manages costs and produces predictable D SIGMA ProspectB2B’s process will returns again and again. allow you to easily and efficiently E identify the optimal prospect universe HOw DOES IT wORk? Tier Your Prospect Universe and turn it into a pipeline that returns Some prospects are significantly more likely to become predictable, sustainable leads with 1. SEND your customers than others. increased conversion rates. Send the names and addresses of a sample of your current The lift chart shows a SIGMA acquisition customers to SIGMA’s secure list enhancement portal. model’s performance improvement when Knowing the companies in your top — “A” — tier allows you We match your files against D&B’s 16-million establishment compared to a random sample. to focus your sales and marketing resources and capture database. You’ll receive a detailed profile of your customers their business before your competition does. Past results that includes a wide range of business characteristics. suggest the top tier prospects can be 3 to 4 times more likely to become customers than the average prospect. 2. BUILD For more information about SIGMA’s modeling team will then build a customized • Understand and quantify the relative value and sales SIGMA ProspectB2B, predictive model that will identify your best prospects potential of prospects in each tier. call Cindy Modzel at within the D&B files. • Assign sales coverage by tier, focusing your best 1-585-242-7138, performing sales teams on the top tiers. or email her at 3. SELECT • Maximize results and expenditures by tier, tailoring Select only the D&B contacts that look most like your your valuable marketing efforts. customers — tier by tier — for your prospecting program. • Find top prospects in even the most specialized industry SIGMA can then provide assistance in crafting acquisition segments or geographic territories. communication strategies.
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