Maximize your marketing ROI.
Maximizing Marketing ROI
SIGMA SERVICES At SIGMA Marketing Group, we make it our mission
DEMAND GENERATION to maximize ROI for every client. We create more
CAMPAIGN IMPLEMENTATION profitable customer relationships through analytics,
LEAD MANAGEMENT strategic one-to-one communications and
STRATEGIC PLANNING marketing optimization techniques. Our proven
PROJECT MANAGEMENT retention and acquisition solutions not only drive
MARKET RESEARCH corporate revenue — they also increase customer
MARKETING ANALYTICS loyalty and satisfaction.
DATABASE DESIGN AND BUILD
MULTI-CHANNEL MARKETING ABOUT SIGMA
SYSTEM AND DATA INTEGRATION
Founded in 1985
LIST ACQUISITION AND RENTAL
Headquartered in Rochester, New York
Find out how SIGMA can
maximize your ROI.
Call Cindy Modzel at
Employs 80+ full-time employees SIGMA ProspectB2B
1-585-242-7138, or email her at Rated in the top 50 integrated marketing agencies
email@example.com. by Advertising Age for the past 10 years Find Prospects 3 to 4X
Recipient of more than 15 industry awards over the More Likely to Buy
last 3 years for analytic, creative and print
Your Products and
www.sigmamarketing.com Services Now.
Maximize your marketing ROI.
Analytics at Work for You
Find Prospects 3 to 4X More Likely to Buy Your Products and Services. Energize Your Sales Team. Reduce Waste. Manage Costs.
Your experience tells you all prospect SIGMA has teamed up with Dun & Bradstreet, the preeminent Over 60% of all new customers
lists are not created equal. Further, source of business data, to create a simple process that A can be acquired by focusing on
all the lists you can find may not provides you with a roadmap to your best prospects at a
deliver the volume of good prospects
B the top 20% of prospects.
fraction of the normal cost. This proven process delivers
you need to hit your sales goals. smart marketing that reduces waste, maximizes the efforts C
of your sales team, manages costs and produces predictable D
SIGMA ProspectB2B’s process will returns again and again.
allow you to easily and efficiently E
identify the optimal prospect universe HOw DOES IT wORk?
Tier Your Prospect Universe
and turn it into a pipeline that returns
Some prospects are significantly more likely to become
predictable, sustainable leads with 1. SEND
your customers than others.
increased conversion rates. Send the names and addresses of a sample of your current
The lift chart shows a SIGMA acquisition
customers to SIGMA’s secure list enhancement portal. model’s performance improvement when
Knowing the companies in your top — “A” — tier allows you
We match your files against D&B’s 16-million establishment compared to a random sample.
to focus your sales and marketing resources and capture
database. You’ll receive a detailed profile of your customers
their business before your competition does. Past results
that includes a wide range of business characteristics.
suggest the top tier prospects can be 3 to 4 times more
likely to become customers than the average prospect.
2. BUILD For more information about
SIGMA’s modeling team will then build a customized • Understand and quantify the relative value and sales SIGMA ProspectB2B,
predictive model that will identify your best prospects potential of prospects in each tier.
call Cindy Modzel at
within the D&B files. • Assign sales coverage by tier, focusing your best 1-585-242-7138,
performing sales teams on the top tiers. or email her at
3. SELECT firstname.lastname@example.org.
• Maximize results and expenditures by tier, tailoring
Select only the D&B contacts that look most like your your valuable marketing efforts.
customers — tier by tier — for your prospecting program.
• Find top prospects in even the most specialized industry
SIGMA can then provide assistance in crafting acquisition
segments or geographic territories.