It’s a new era in the world of marketing.
It begins with AND is driven by data.
Marketing is being shaped by ever-increasing streams of data about customers, produced by continuously evolving technologies.
Today’s marketing programs are highly dependent on capturing and making that data work to the marketer’s advantage.
Seven trends that figure prominently in the new world of marketing are contributing to the challenges - and opportunities - for all types of marketing organizations.
They all start with the continuous flow of information that marketers struggle to use in the most profitable ways.
Explore the idea of distributed marketing, marketing roi, numerati and the impact on marketers, the increased availability of data from multiple marketing touch points. What does it all mean?