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How to makes best use of stakeholder mapping in English
How to makes best use of stakeholder mapping in English
How to makes best use of stakeholder mapping in English
How to makes best use of stakeholder mapping in English
How to makes best use of stakeholder mapping in English
How to makes best use of stakeholder mapping in English
How to makes best use of stakeholder mapping in English
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How to makes best use of stakeholder mapping in English

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The Workshop on Quality Management in Public Services will make the participants aware of key elements in quality management and will enable the participants to apply these approaches in their daily …

The Workshop on Quality Management in Public Services will make the participants aware of key elements in quality management and will enable the participants to apply these approaches in their daily functions. The workshop will also encourage team work and peer learning across the public organisations in Croatia.

Published in: Leadership & Management
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  • 1. © OECD AjointinitiativeoftheOECDandtheEuropeanUnion, principallyfinancedbytheEU Zagreb (Croatia) 22-23 May 2014 Stakeholder mapping: Implementing your strategy Gilles CHEVALIER Anna ANDRADE,
  • 2. © OECD AjointinitiativeoftheOECDandtheEuropeanUnion, principallyfinancedbytheEU What is a stakeholder? A person, group or organisation that has an interest or concern in an organisation. Stakeholders can affect or be affected by an organisation's actions, objectives and policies. In the private sector, stakeholders may be creditors, directors, employees, government, suppliers, unions, and customers. Can you provide examples of stakeholders of YOUR organisation?
  • 3. © OECD AjointinitiativeoftheOECDandtheEuropeanUnion, principallyfinancedbytheEU Where does this notion of stakeholder come from ? Stakeholder theory was originally outlined by R. Edward Freeman in the book Strategic Management: A Stakeholder Approach. It identifies and models the groups which are stakeholders of a corporation, and both describes and recommends methods by which management can give due regard to the interests of those groups. In short, it attempts to address the "Principle of Who or What Really Counts."
  • 4. © OECD AjointinitiativeoftheOECDandtheEuropeanUnion, principallyfinancedbytheEU What is a stakeholder analysis ? The proess of identifying organisations, groups and individuals who are likely to affect or be affected by a proposed action, and prioritising them according to their impact on the action and the impact the action will have on them. Stakeholders Employees Managers Service users Communiti es Managers Suppliers Contracto rs Local governme nt Central governme nt Trade Unions NGO’s Elected politicians
  • 5. © OECD AjointinitiativeoftheOECDandtheEuropeanUnion, principallyfinancedbytheEU Balanced results ? Remember the CAF
  • 6. © OECD AjointinitiativeoftheOECDandtheEuropeanUnion, principallyfinancedbytheEU Stakeholder matrix - Interest / + Power SEEK SUPPORT ‘Arms length decision-takers’ + Interest / + Power INVOLVE Your key partners - Interest / - Power KEEP INFORMED ‘The silent majority’ +Interest / - Power APPRECIATE Supporters LowPOWERhigh low INTEREST high
  • 7. © OECD AjointinitiativeoftheOECDandtheEuropeanUnion, principallyfinancedbytheEU 1. Identify your key stakeholders in your organisation. 2. Place them in the stakeholder matrix, according to their levels of interest in you and power over you (ideally using quite detailed groups, rather than broad categories). 3. Discuss with other members of your group what the implications are in terms of getting support for your action plans to improve public service quality. Group exercise: Stakeholder analysis

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