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From Crossmedia Publishing to Crossmedia Education: The Important Role of Media Practice

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  • 1. From  Crossmedia  Publishing  to  Crossmedia  Educa/on:    The  Important  Role  of  Media  Prac/ce    Online  Educa  Berlin  December  1,  2011    Speaker:  Sandra  Ho)ues,  M.A.  In  Collabora/on  with  Chris/an  Geier,  M.A.  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (1)  
  • 2. Changed  Condi/ons  and  Media  Convergence  _  Global  megatrends  _  Socio  cultural  convergence    _  Technological  convergence  _  Crossmedia  (convergence  of  media  produc/on)      Main  perspec/ve:    Media  management    Strategic  approach    Synergies  in  produc/on  (and  distribu/on)                                                        (Schuegraf,  2008;  Walter,  2010)  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (2)  
  • 3. Changed  Condi/ons  and  Media  Convergence  _  Global  megatrends  _  Socio  cultural  convergence    _  Technological  convergence  _  Crossmedia  (convergence  of  media  produc/on)      Main  perspec/ve:    Media  management    Strategic  approach    Synergies  in  produc/on  and  distribu/on                 Special  focus    on  publishing  as  tradi4onal  understanding  of  crossmedia           (Sjurts,  2002)  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (3)  
  • 4. Broad  Understanding  of  Crossmedia  Publishing  _  Changes  inbetween  media    _  Addi/onal  possibili/es  of  publishing  _  New  ways  and  modells  of  publishing  Broad  understanding:    Publishing  in  different  ways  on  different  channels  or  pla<orms  because  of  a  strong  strategy   (Jakubetz,  2008;  Schulz-­‐Bruhdoel  &  Bechtel,  2007)  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (4)  
  • 5. Publishing  Projects  at  Augsburg  University  |  Typical  Examples  Journalis/c  Publishing  |  press/ge   HeJspiegel*Vitamin*B*Ausgabe*1* Corporate  Publishing  |  vitamin  b  (new!)   TITEL* Cover* Leitarkel* Leitarkel* 01* 06* 07*source:  hcp://www.press/ge.org/   INSTITUT* Irgendwas* U2:*???* Editorial* Leitarkel* mit*Medien* 02* 03* 08* 09* Lusdigi* Bildereditori Irgendwas* Inhalt* Campusgesc al* mit*Medien* hichten* 04* 05* 10* Board* 11*Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (5)  
  • 6. Publishing  Projects  at  Augsburg  University  |  Academic  Publishing   source:  hcp://websquare.imb-­‐uni-­‐augsburg.de/2011-­‐03/3  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (6)  
  • 7. Related  Publishing  Projects  at  Augsburg  University  |  Radio  and  Podcasts  Campus  Radio  |  Kanal  C   Podcasts  for  Foreign  Students  |  student.stories  source:  hcp://de-­‐de.facebook.com/kanalc   source:  hcp://studentstories.de/  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (7)  
  • 8. Related  Publishing  Projects  at  Augsburg  University  |  Blickpunkt  Campus   source:  hcp://www.uni-­‐report.de/beitraege_feat_xml.xml#  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (8)  
  • 9. Crossmedia  Publishing  at  Augsburg  University  |  The  ‘Media  and  Communica/on’  Course  of  Studies  as  Case   source:  hcp://www.imb-­‐uni-­‐augsburg.de/studium/muk-­‐studium/bachelor  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (9)  
  • 10. Publishing  Projects  at  Augsburg  University  |  Co-­‐Curricular  Integra/on  in  the  ‘Media  and  Communica/on’  Course  of  Studies   Typical  Publishing  Projects   1. w.e.b.Square   2. press/ge   3. vitamin  b  Reflec%on  in     Ac%on       -­‐   Reflec%on     The  ‘Media  and  Communica4on’   Increasing     Complexity     on  Ac%on       -­‐   Course  of  Studies   in  Learning     and  Teaching  Reflec%on  on   The  ‘Begleitstudium  Problemlösekompetenz’  Offers   Reflec%on   Possibili/es  for  Curricular  Integra/on.   1. KaffeePod   1. Films  for  Educa/onal  Contexts   2. Kanal  C   2. Blickpunkt  Campus   3. student.stories   3. (vitamin  b)   Audio  Projects   Audio-­‐Visual  Projects   Related  Publishing  Projects   (Sporer,  Reinmann,  Jenert  &  Ho)ues,  2007)  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (10)  
  • 11. Publishing  Projects  at  Augsburg  University  |  Structural  Linkages  between  the  Projects   Typical  Publishing  Projects   1. Academic  Publishing   2. Journalis/c  Publishing   3. Corporate  Publishing  Reflec%on  in     Ac%on       -­‐   Reflec%on     The  ‘Media  and  Communica4on’   Increasing     Complexity     on  Ac%on       -­‐   Course  of  Studies   in  Learning     and  Teaching  Reflec%on  on   The  ‘Begleitstudium  Problemlösekompetenz’  Offers   Reflec%on   Possibili/es  for  Curricular  Integra/on.   1. Academic  Publishing   1. Academic  Publishing   2. Journalis/c  Publishing   2. Journalis/c  Publishing   3. Corporate  Publishing   3. Corporate  Publishing   Audio  Projects   Audio-­‐Visual  Projects   Related  Publishing  Projects  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (11)  
  • 12. Publishing  Projects  at  Augsburg  University  |  Re-­‐Thinking  Based  on  the  (Invisible)  Structures   Academic  Publishing  Projects   1. w.e.b.Square   2. KaffeePod   3. Films  for  Educa/onal  Contexts  Reflec%on  in     Ac%on       -­‐   Reflec%on     The  ‘Media  and  Communica4on’   Increasing     Complexity     on  Ac%on       -­‐   Course  of  Studies   in  Learning     and  Teaching  Reflec%on  on   Opportunity:  Transparency  on  Content  and   Reflec%on   Educa/onal  Goals  of  the  Projects.   1. press/ge   1. vitamin  b   2. Kanal  C   2. student.stories   3. Blickpunkt  Campus   3. (vitamin  b)   Journalis4c  Publishing  Projects   Corporate  Publishing  Projects  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (12)  
  • 13. Publishing  Projects  at  Augsburg  University  |  Possibili/es  for  Crossmedia  Educa/on   Academic  Publishing  Projects   Students  can  combine     1. w.e.b.Square   their  Projects  or  Publishing  Strategies.   2. KaffeePod   3. Films  for  Educa/onal  Contexts  Reflec%on  in     Ac%on       -­‐   Media  Planning     Increasing     Reflec%on     on  Ac%on       and  Strategies  for   Complexity     in  Learning     Crossmedia  Publishing   -­‐   and  Teaching  Reflec%on  on   Reflec%on   Opportunity:  Taking  Changes  in  Media,  Learning  and   Educa/on  into  Considera/on   1. press/ge   1. vitamin  b   2. Kanal  C   2. student.stories   3. Blickpunkt  Campus   3. (vitamin  b)   Journalis4c  Publishing  Projects   Corporate  Publishing  Projects   (e.g.  Schneider,  2007  )  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (13)  
  • 14. Conclusion   _  Media  prac/ce  is  implemented  in  formal  educa/onal  contexts   _  Focus  on  ac/on-­‐based  concepts  (media  prac/ce)   Situated  Learning   Authen/city   (Job  prepara/on)   _  Media  convergence  as  challenge  (e.g.  crossmedia)   _  Idea:  Fostering  crossmedia  educa/on  as  structural  linkage   _  Possibility:  Insights  in  Theory  and  Prac/ce  of  media  and  guided  reflec/on  of  the  specifics   _  But:  Necessity  of  a  sustainable  learning  strategy  (see  “Begleitstudium  Problemlösekompetenz”)      Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (14)  
  • 15. Thanks  for  Your  Acen/on.      Sandra  Ho)ues,  M.A.  Research  Assistant  Ins/tute  of  Media  and  Educa/onal  Technology  University  of  Augsburg,  Germany  E-­‐Mail:  sandra.ho)ues@phil.uni-­‐augsburg.de  or  sandra.ho)ues@haw-­‐hamburg.de  (new!)  Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (15)  
  • 16. References  Jakubetz,  C.  (2008).  Crossmedia.  Konstanz:  UVK.  Schneider,  M.  (2007).  Crossmedia-­‐Management  (Disserta/onsschriw).  Wiesbaden:  DUV.  Schuegraf,  M.  (2008).  Medienkonvergenz  und  Subjektbildung.  Mediale  Interak%onen  am  Beispiel  von   Musikfernsehen  und  Internet.  Wiesbaden:  VS.  Schulz-­‐Bruhdoel,  N.  &  Bechtel,  M.  (2007).  Medienarbeit  2.0.  Cross-­‐Media-­‐Lösungen.  Frankfurt:   Frankfurter  Allgemeine  Buch.  Sjurts,  I.  (2002).  Cross-­‐Media  Strategien  in  der  deutschen  Medienbranche.  Eine  ökonomische  Analyse   zu  Varianten  und  Erfolgsaussichten.  B.  Müller-­‐Kalthoff  (eds.),  Cross-­‐Media  Management.  Content-­‐ Strategien  erfolgreich  umsetzen.  (pp.  3–18)  Heidelberg:  Springer.  Sporer,  T.,  Reinmann.  G,  Jenert,  T.  &  Ho)ues,  S.  (2007).  Begleitstudium  Problemlösekompetenz   (Version  2.0).  In  M.  Merkt,  K.  Mayrberger,  R.  Schulmeister;  A.  Sommer  &  I.  van  den  Berk  (eds.),   Studieren  neu  erfinden  –  Hochschule  neu  denken  (pp.  85–94).  Reihe  Medien  in  der  Wissenschaw   (Band  44).  Münster:  Waxmann.  Walter,  M.  (2010).  In  Bewegung.  Die  Produk%on  von  Web-­‐Videos  bei  deutschen  regionalen   Tageszeitungen.  Wiesbaden:  VS  Research.    Sandra  Ho)ues  ·∙  Ins/tute  for  Media  and  Educa/onal  Technology  ·∙  University  of  Augsburg   (16)