SHIFT Communications, in partnership with Marketwire, examined a sample of 5,000 press releases published in 2012 and looked
at the most commonly used words in them. The top overused words this year included global (used in 2,162 press releases), forward
(1,287 press releases), solutions (1,275 releases), international (1,266 releases), and leading (1,275 releases). How many of these
words appeared in your news releases, blog posts, and other publc relations materials in 2012 - and how many will you replace with
more unique, more valuable words in 2013?
If you’re running out of words, don’t hesitate to ask for help! Contact SHIFT Communications today and work with our team of
imaginative smarties to help your own story stand out. Learn more at http://www.shiftcomm.com today, or follow SHIFT
@shiftcomm on Twitter.
Methodology statement: a random sampling of 5,000 press releases was chosen from Marketwire’s newsroom feed for 2012. Press releases were de-duped of boilerplate statements to only focus on the actual content of the releases themselves. Common words
such as the, an, a, etc. were removed manually from the data once processed.
announces: 690 social: 740
international: 1266 strategic: 391
growth: 1078 well-positioned: 1070
growing: 366 signiﬁcant: 464