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React as fast as possible to deny a brand fire the chance to gain momentum.
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SHIFT Crisis Communication Strategy

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Check out SHIFT Communication's crisis communication strategy.

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SHIFT Crisis Communication Strategy

  1. 1. K n o w l e d g e O w n e r s h ip Speed React as fast as possible to deny a brand fire the chance to gain momentum. Giveasmuchinformationaspossibletodenyspeculation. Takeresponsibilityforthesituationtopre-emptblame. Crisis CommunicationS Strategy www.shiftcomm.com @shiftcomm Shared under the Creative Commons By Attribution, Non-Commercial Usage, No Derivatives License 2.0

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