LinkedIn for Brands and Businesses
 

LinkedIn for Brands and Businesses

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LinkedIn used to be “the other social network”, the place which had a reputation as just a big bin of digital resumes. Suddenly, it’s a huge online marketing opportunity with over 238 million ...

LinkedIn used to be “the other social network”, the place which had a reputation as just a big bin of digital resumes. Suddenly, it’s a huge online marketing opportunity with over 238 million registered members. Learn how to leverage this opportunity in the 7 core areas of LinkedIn for businesses and brands.

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    LinkedIn for Brands and Businesses LinkedIn for Brands and Businesses Presentation Transcript

    • LinkedIn for Brands and Businesses Christopher S. Penn Vice President, Marketing Technology
    • LinkedIn for Brands and Businesses Christopher S. Penn Vice President, Marketing Technology
    • Who?
    • Who?
    • Why LinkedIn?
    • Prep Company Group Intel AdsInteraction Measurement
    • Prep Company Group Intel AdsInteraction Measurement
    • Do not be shy. It’s a professional network.
    • ifttt.com
    • Prep Company Group Intel AdsInteraction Measurement
    • Company Profile
    • Products & Services
    • Adding Products & Services
    • Multiple Audiences
    • Social Plugins
    • Prep Company Group Intel AdsInteraction Measurement
    • Join appropriate groups.
    • Power networking: start your own.
    • Most groups are filled with self promotional spam
    • Banhammer the spammer
    • Prep Company Group Intel AdsInteraction Measurement
    • Research openly
    • Know what’s going on
    • Customize your newsfeed
    • Prep Company Group Intel AdsInteraction Measurement
    • Company Social Postings
    • Highly Targeted Updates
    • When to post?
    • Metcalfe’s Law
    • Powering the Corporate Network
    • Ask.
    • Be helpful.
    • Mobilize your team!
    • Feed Your Network
    • Prep Company Group Intel AdsInteraction Measurement
    • Buy your eyeballs
    • PPC Self Serve Sponsored Posts Media Buys
    • PPC Self Serve
    • Sponsored Posts
    • Media Buys
    • Prep Company Group Intel AdsInteraction Measurement
    • The insider secret!
    • SHIFT Happens www.shiftcomm.com/subscribe
    • Stay in touch shiftcomm.com/t shiftcomm.com/f shiftcomm.com/l shiftcomm.com/g www.shiftcomm.com 617-779-1800
    • Hashtag #linkbiz #vocuswebinar Q&A
    • Stay in touch shiftcomm.com/t shiftcomm.com/f shiftcomm.com/l shiftcomm.com/g www.shiftcomm.com 617-779-1800