LinkedIn for Brands and
Businesses
Christopher S. Penn
Vice President, Marketing Technology
LinkedIn for Brands and
Businesses
Christopher S. Penn
Vice President, Marketing Technology
Who?
Who?
Why LinkedIn?
Prep Company
Group Intel
AdsInteraction
Measurement
Prep Company
Group Intel
AdsInteraction
Measurement
Do not be shy. It’s a
professional
network.
ifttt.com
Prep Company
Group Intel
AdsInteraction
Measurement
Company Profile
Products & Services
Adding Products & Services
Multiple Audiences
Social Plugins
Prep Company
Group Intel
AdsInteraction
Measurement
Join appropriate
groups.
Power networking:
start your own.
Most groups are filled with
self promotional spam
Banhammer the spammer
Prep Company
Group Intel
AdsInteraction
Measurement
Research openly
Know what’s going on
Customize your newsfeed
Prep Company
Group Intel
AdsInteraction
Measurement
Company Social Postings
Highly Targeted Updates
When to post?
Metcalfe’s Law
Powering the
Corporate Network
Ask.
Be helpful.
Mobilize your team!
Feed Your Network
Prep Company
Group Intel
AdsInteraction
Measurement
Buy your eyeballs
PPC Self Serve
Sponsored Posts
Media Buys
PPC Self Serve
Sponsored Posts
Media Buys
Prep Company
Group Intel
AdsInteraction
Measurement
The insider secret!
SHIFT Happens
www.shiftcomm.com/subscribe
Stay in touch
shiftcomm.com/t
shiftcomm.com/f
shiftcomm.com/l
shiftcomm.com/g
www.shiftcomm.com
617-779-1800
Hashtag
#linkbiz
#vocuswebinar
Q&A
Stay in touch
shiftcomm.com/t
shiftcomm.com/f
shiftcomm.com/l
shiftcomm.com/g
www.shiftcomm.com
617-779-1800
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
LinkedIn for Brands and Businesses
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LinkedIn for Brands and Businesses

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LinkedIn used to be “the other social network”, the place which had a reputation as just a big bin of digital resumes. Suddenly, it’s a huge online marketing opportunity with over 238 million registered members. Learn how to leverage this opportunity in the 7 core areas of LinkedIn for businesses and brands.

Published in: Marketing, Business, Technology
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LinkedIn for Brands and Businesses

  1. 1. LinkedIn for Brands and Businesses Christopher S. Penn Vice President, Marketing Technology
  2. 2. LinkedIn for Brands and Businesses Christopher S. Penn Vice President, Marketing Technology
  3. 3. Who?
  4. 4. Who?
  5. 5. Why LinkedIn?
  6. 6. Prep Company Group Intel AdsInteraction Measurement
  7. 7. Prep Company Group Intel AdsInteraction Measurement
  8. 8. Do not be shy. It’s a professional network.
  9. 9. ifttt.com
  10. 10. Prep Company Group Intel AdsInteraction Measurement
  11. 11. Company Profile
  12. 12. Products & Services
  13. 13. Adding Products & Services
  14. 14. Multiple Audiences
  15. 15. Social Plugins
  16. 16. Prep Company Group Intel AdsInteraction Measurement
  17. 17. Join appropriate groups.
  18. 18. Power networking: start your own.
  19. 19. Most groups are filled with self promotional spam
  20. 20. Banhammer the spammer
  21. 21. Prep Company Group Intel AdsInteraction Measurement
  22. 22. Research openly
  23. 23. Know what’s going on
  24. 24. Customize your newsfeed
  25. 25. Prep Company Group Intel AdsInteraction Measurement
  26. 26. Company Social Postings
  27. 27. Highly Targeted Updates
  28. 28. When to post?
  29. 29. Metcalfe’s Law
  30. 30. Powering the Corporate Network
  31. 31. Ask.
  32. 32. Be helpful.
  33. 33. Mobilize your team!
  34. 34. Feed Your Network
  35. 35. Prep Company Group Intel AdsInteraction Measurement
  36. 36. Buy your eyeballs
  37. 37. PPC Self Serve Sponsored Posts Media Buys
  38. 38. PPC Self Serve
  39. 39. Sponsored Posts
  40. 40. Media Buys
  41. 41. Prep Company Group Intel AdsInteraction Measurement
  42. 42. The insider secret!
  43. 43. SHIFT Happens www.shiftcomm.com/subscribe
  44. 44. Stay in touch shiftcomm.com/t shiftcomm.com/f shiftcomm.com/l shiftcomm.com/g www.shiftcomm.com 617-779-1800
  45. 45. Hashtag #linkbiz #vocuswebinar Q&A
  46. 46. Stay in touch shiftcomm.com/t shiftcomm.com/f shiftcomm.com/l shiftcomm.com/g www.shiftcomm.com 617-779-1800
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