Research Methods William G. Zikmund, Ch05

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Research Methods
William G. Zikmund

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Research Methods William G. Zikmund, Ch05

  1. 1. Business Research Methods William G. Zikmund Chapter 5:Ethical Issues in Business Research
  2. 2. Ethical Issues• Philosophical questions• Societal norms• Codes of behavior
  3. 3. Rights and Obligations of the Respondent• The obligation to be truthful• Privacy• Deception• The right to be informed
  4. 4. Rights and Obligations of the Researcher• The purpose of research is research• Objectivity• Misrepresenting research• Protect the right to confidentiality of both subjects and clients• Dissemination of faulty conclusions• Advocacy research
  5. 5. Rights and Obligations of the Client Sponsor (User)• Ethics between buyer and seller• An open relationship with research suppliers• An open relationship with interested parties• Privacy• Commitment to research• Pseudo-pilot studies
  6. 6. Advocacy Research• Research to support a specific legal claim
  7. 7. Pseudo-Pilot Studies• The researcher is told that the study is the first of many in a more comprehensive study

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