Ch9

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  • J. K. Sharma

Transcript

  • 1.  
  • 2.
    • CHAPTER NINE
    • Strategic Planning at Corporate Level
  • 3. Strategic Planning and Value Delivery Process
    • All key issues in Value Delivery are the burden of Strategic Planning
    • Facilitates Value Delivery by Attending to the ‘Upstream’ Marketing Activities
    • Facilitates Value Delivery by Crafting Innovation into Every Activity of the Firm
    Chapter 9 : Strategic Planning at Corporate Level Concerns of Strategic Planning
    • Future/Growth/Environment/Basket of businesses/Strategy/Competitive advantages/Integration
    • In one word, Corporate Strategy is its concern
    • Four Main Issues Tackled by Strategic Planning
    • Provides the Firm an Objective-Strategy Design
    • Igor Ansoff on Strategic Planning
      • Objective-Strategy Design specifies growth objectives, product market scope, growth vector, competitive advantage and synergy