Ch9

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  • J. K. Sharma
  • Ch9

    1. 2. <ul><li>CHAPTER NINE </li></ul><ul><li>Strategic Planning at Corporate Level </li></ul>
    2. 3. Strategic Planning and Value Delivery Process <ul><li>All key issues in Value Delivery are the burden of Strategic Planning </li></ul><ul><li>Facilitates Value Delivery by Attending to the ‘Upstream’ Marketing Activities </li></ul><ul><li>Facilitates Value Delivery by Crafting Innovation into Every Activity of the Firm </li></ul>Chapter 9 : Strategic Planning at Corporate Level Concerns of Strategic Planning <ul><li>Future/Growth/Environment/Basket of businesses/Strategy/Competitive advantages/Integration </li></ul><ul><li>In one word, Corporate Strategy is its concern </li></ul><ul><li>Four Main Issues Tackled by Strategic Planning </li></ul><ul><li>Provides the Firm an Objective-Strategy Design </li></ul><ul><li>Igor Ansoff on Strategic Planning </li></ul><ul><ul><li>Objective-Strategy Design specifies growth objectives, product market scope, growth vector, competitive advantage and synergy </li></ul></ul>

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