How do you structure Social Media Social Media eco system: or view on the structure of Social media Today : focus how do organizations (companies) utilize Social media for its customer relationship
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Social Media Ecosystem
The Deloitte point of view takes into consideration all relevant players and drivers determining the Social Media ecosystem Provider Legal conditions Infrastructure Convergence <ul><li>Social Media </li></ul><ul><li>Social Media tools are a subset of Web 2.0, characterized as being relatively low cost and rich in user-generated content </li></ul><ul><li>Consumer </li></ul><ul><li>Usage of Social Media is growing rapidly across all consumer segments </li></ul><ul><li>Organization </li></ul><ul><li>Companies recognize the Social Media trend and are beginning to embrace Social Media in the same way as the general consumer market </li></ul><ul><li>Provider </li></ul><ul><li>Companies offering Social Media platforms and technologies, new vendors emerging continuously </li></ul><ul><li>Legal conditions </li></ul><ul><li>Different legal aspects have to be taken into consideration </li></ul><ul><li>Infrastructure </li></ul><ul><li>Access with sufficient bandwidth across all relevant devices / channels (cable, dsl, mobile) is a key driver for penetration / growth </li></ul><ul><li>Convergence </li></ul><ul><li>Mobiles and social computing are converging with consumers accessing Social Media via mobile phones </li></ul>Social Media Organization Consumer
Examples for the six Social Media Categories* <ul><li>Communication Blog, Micro blogging, Social Networking, Social Network aggregation, Podcast, Forums, RSS Feeds </li></ul><ul><li>Multimedia Photo-, Video-, Audio- and Music sharing, Live casting </li></ul><ul><li>Collaboration Wiki, Social Bookmarking, Social news </li></ul><ul><li>Hybrids & Other Information aggregators, Mashups, Widgets </li></ul><ul><li>Entertainment Virtual Worlds, Game sharing </li></ul><ul><li>Reviews and Opinions Product reviews, Business reviews, Community, Q&A </li></ul>*Note: categories can overlap and do not claim to be mutually exclusive
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