Table of Contents Contact Us…………………………………………………………….(3) TeamLiquid.net Survey………………………………………………(4) About the SGL……………………………………….....................(5-6) Project Background…………………………………………………..(7) SGL Broadcasting………………………………………………….(8-9) What can we offer? ..............................................................(10-16) Benefits of Sponsorship……………………………………………(17) Sponsorship Packages..……………………………………….(18-20) Budget Breakdown………………………………………………….(21) Sponsorship Procedures……………………………………….(22-23)
TeamLiquid.net Survey SOURCE: TeamLiquidA poll was taken on TeamLiquid.net asking users ifthey would rather buy from a company that sponsorsSC2 events or a company that does not. 1066 peopleresponded to the poll.
About the SGLThe Starcraft Gaming League (SGL) was founded inAugust of 2010 and its sole mission, from thebeginning, is to become the premier competitive arenafor professional Starcraft II teams. We aspire toachieve our goal by fostering a friendly and competitiveenvironment that brings together elite Starcraft IIteams from around the world to compete for cashprizes, amazing products, and the title of “SGL Season •The SGL is the first and oneChampions.” of the most respected Internet based, SC2 team Qualifiers Begin leagues. April 3, 2011 •We are an official tournament license grantee from Blizzard Season Begins Entertainment. May 1, 2011 •Our goal is to promote eSports and Starcraft II as a part mainstream culture. Season Ends July 24, 2011
About the SGLIn SGL Season 2, we have 8 of the most talentedteams in SC2 participating with a prize pool of about$800 sponsored by Bigfoot Networks. These teams SGL Statisticscome to us from all across the world includingEurope, Brazil and Russia. •Our Facebook page receives over: •10,000 post views a month •750 monthly active users •Our website receives over: •40,000 page views per month •5,000 visitors a month •Our LIVE broadcasted matches receive over 1,000-3,000 viewers per show •Our threads on TeamLiquid.net receive anything from 500-30,000 views
Project BackgroundThis season we will be doing a few things differently. We are going to do somethingthat will not only improve the SGL, but something that will give back to thecommunity that supports us so strongly. Our league will be divided into two divisions– the SGL professional league(SGL-ONE) and the SGL amateur league(SGL-TWO).SGL-ONE will pit professional e-Sports teams from around the world to compete for acombined prize pool of $3,500 USD while SGL-TWO will give any team an opportunityto compete in a competitive Starcraft II league environment. About Starcraft 2 •Sold 15 million copies in 48 hours to become the fasted selling RTS of all time. •The Major League Gaming(MLG) Pro Circuit hosts Starcraft II and features $120,000 in prizes. •The Intel Extreme Masters World Finals hosts Starcraft II as well providing a $30,000 prize pool.
SGL BroadcastingIn SGL‟s third season, we will be providing Our Frenchour viewers with a French and English cast. stream will beThe SGL will have each and every clan war provided by Teamin SGL-ONE shoutcasted for our viewers to aAa, the best andwatch. They will have the opportunity to most well-knownwatch the matches both live, and via VODS French stream inon our Justin.TV streaming channel. SC2. Team aAa will be attending SGL clan wars casting along-side the English SGL stream. Having Team aAa stream the SGL matches brings more diversity to The Team aAa stream the league and also makes matches reaches anywhere from more enjoyable for those who speak 25,000-85,000 unique French as their primary language. It will viewers per show. dramatically increase our viewing audience as they already have a very large fan base following them.
SGL BroadcastingOur English stream will be managed andcasted by our two talented and experiencedSC2 casters, Wolf and Joseki.Wolf, who has shoutcasted for the SGL manytimes before, has already built a name forhimself as one of the top SC2 commentators.He created, organized, and commentated 14 WolfWolf Cups and has casted for many otherevents including the Team Liquid SC2 Open#11.Joseki is also no stranger to casting onlinegaming events. After being a long-timeshoutcaster for iCCup.tv with Raelcun, hehas casted a few events here or there andhas decided to take on a full dedication toanother organization. JosekiWith these two casters, the viewers are sureto be fully satisfied with the commentarybeing delivered to them. It‟s the talent ofthese two individuals that will make the SGLstream so successful and loved.
What can we offer?•Right side panel Recognition •This will clearly show that you are a sponsor of the event these fans are tuning in to. It will include a 190x180pixels logo of your company or organization as well as a hyperlink to the page of your request. The logo will be placed on the right side panel of the website and is seen on every page of the SGL website. •You will also have your logo put on any videos the SGL will create. We make videos for big events or sometimes replays of the week. Big events include new seasons, playoffs, and tournaments the SGL is sponsoring.
What can we offer?•Sponsor Dedication Page •Sponsors are encouraged to write a brief paragraph about their business which will be placed with their graphic identity (hyperlinked) on a separate sponsor dedication page.
What can we offer?•SGL Weekly Updates •This is one of the best things we offer to our sponsors. In the weekly update we will include a featured product, event, or service of your choice, accompanied by a paragraph and a hyperlinked picture of your selection. •This will also include a SGL Player Interview and the SGL‟s replay of the week. These features will be posted every Friday accompanied by the logo of the company sponsoring this. The Interviews and ROTW‟s will have a small paragraph about your company at the end of the post as well.
What can we offer?•Advertisement on SGL Broadcasts •As said in the SGL Broadcasting slides, the SGL Commercials SGL will have an English and French stream. As a sponsor for the SGL you will receive •One 40-second commercial at advertisement on the streams. This includes the end of the 2nd series of commercials, plug-ins,(announcing SGL every clan war sponsors or partners) and your banner being •example placed on the stream the entire time during •One short 10 second the shows. introduction video with the •Unfortunately we cannot provide you company logo at the start of commercials on the French stream, we every series. This video will be will only be providing commercials for created by the sponsor. the English stream run by the SGL •example shoutcasting team.
What can we offer?•Videos on Demand(VODs) Keep in mind, the image on •The SGL will record every clan war the stream does not have to broadcasted and it will be viewable on the SGL be your logo, it could be a Justin.TV stream as well as on the SGL product you are promoting as website. Each VOD on the English stream will well. include a 40 second commercial before the clan war begins. Along with the commercial, your logo will be on the stream the entire time also. •The French stream will be available for VODs as well, just once again, without commercials only the plug-ins and logo throughout the entire clan war.
What can we offer?•Advertisement on SGL Map Pool •Perhaps one of the best advertising features we offer. This feature includes having your company‟s banner placed on the loading screen of every map in the SGL map pool. Players will be reminded that the league is sponsored by your company in every single game they play. This includes the viewers being reminded as well because the loading screen will be viewed on the stream. This will be accompanied by a small paragraph about your company and the SGL logo.
What can we offer?•Product Banner on side panels •The ultimate tool in advertising new products and events. This feature we offer you is a long banner located on the side panels(location depends on which package purchased) of the website. This helps to get the word out about your new product and get the viewers attention with a flashy new banner. There are two locations for advertisement, one occupied by the Head Sponsor(Located within the first page) and the other occupied by a Main Sponsor(Located two pages down).
Benefits of SponsorshipWe are an organization of volunteerswith a passion for e-Sports who relysolely on sponsorship and support fromprivate businesses. Money andproducts provided from sponsorship Advertisement Wider recognition ofwill provide a unique opportunity for opportunity on SGL‟s brand identity front pageprofessional e-Sports teams fromdiverse cultures to compete in afriendly and competitive environment Yourthat aims to promote the e-Sports Businesscommunity. Your sponsorship will be will gaingreatly appreciated! Your business willbe honored through out our marketingand promotional efforts. Advertisement Increased web traffic opportunity on SGL‟s social networksPast Sponsors of the SGL
Sponsorship Packages*** = Exclusive, one sponsor onlyThe following packages are pre-planned by the Starcraft Gaming League. All prices arenegotiable and just because there are pre-planned packages does not mean you cannotcreate your own package. If you would like to create a special package or add a featureon to a pre-planned package, send an email to SGL-GnR@sgleague.net with yourproposal.Package #1: Basic Sponsor•Features: •Right Side Panel Recognition •Sponsor Dedication Page •SGL Broadcast plug-ins •VOD plug-ins •Receives „Sponsor‟ banner location on website(lowest banner).***
Sponsorship PackagesPackage #2: Premium Sponsor•Features: •Right Side Panel Recognition •Sponsor Dedication Page •Weekly Featured Products – different from Weekly Update feature, however included in post •SGL Broadcast plug-ins & VOD plug-ins •Receives „Premium Sponsor‟ banner location on website(third highest)Package #3: Main Sponsor***•Features: •Right Side Panel Recognition •Sponsor Dedication Page •Weekly Updates*** •SGL Broadcast plug-ins & VOD plug-ins •Product banner on right side panel*** •Main Sponsor Logo on SGL Map Pool*** •Receives „Main Sponsor‟ banner location on website(second highest)***
Sponsorship PackagesPackage #4: Head Sponsor•Features: •Right Side Panel Recognition •Sponsor Dedication Page •Weekly Featured Products •SGL Broadcast plug-ins & VOD plug-ins •SGL Broadcast commercials & logo*** •VOD commercials & logo*** •SGL Map Pool Advertisement(logo and text)*** •Logo on SGL Header(located at the top of the SGL website)*** •Product banner on left-side panel*** •Logo on weekly posts(includes Battle Reports)***
Budget BreakdownWe are a staff of volunteers from the Starcraft II community who strive to create afun, professional, and competitive team league environment for teams to compete.The money fund-raised through sponsorships will be spent on the expenses listedbelow:
Sponsorship ProceduresIf your organization or company might be interested in sponsoring the Starcraft GamingLeague by purchasing one of our sponsorship packages, please take the following itemsinto consideration: 1. We do not have a deadline for sponsorship contracts and checks, but please be aware we would like to announce our Season III sponsors by March 18th, 2011. This is not a deadline, but we wish to provide our sponsors with the most advertising we can offer. 2. Sponsors logos, graphic identities, and sponsor information will remain on our website until Season III is completed(7/24/11) 3. After Season III is complete, we will still recognize Season III sponsors during Season IV by hyperlinking the company or organization‟s name to their website in a separate page “Past Sponsors”
Sponsorship ProceduresIf you are interesting in purchasing a sponsorship package, please send an email to theOwner and Head Administrator of the SGL, Cody Cobe, at SGL-GnR@sgleague.net. It isthere that we will negotiate prices and packages and hopefully form a great partnership!Thank you for reviewing our packet! We look forward to hearing from you soon! Sincerely, Cody Cobe SGL Head Administrator SGL-GnR@sgleague.net 614-257-8498