Sheraina (Raina) Bivens
1146 Hacienda Place West Hollywood, CA 90069 Phone: 818.925.8538 firstname.lastname@example.org
Dynamic professional with a combined (12) years experience in publicity, marketing and
management for entertainment, hospitality, fashion and philanthropic brands.
Marketing Strategies & Campaigns
Creative Team Leadership
Brand Development & Management
Successful Start-Up Experience
Digital & Print Collateral
Public, Media, Community &
CAESARS ENTERTAINMENT CORPORATION, Las Vegas, NV – Resort/Casino Company
Marketing Specialist (Contracted), 5/2012 to 2/2013
Responsible for execution of B2B pr and marketing plan targeting groups, meetings & special event
clientele for nearly 40 U.S. properties. Served as liaison between internal and external vendors and
attended quarterly division meetings.
Collateral: Utilized Adobe Acrobat to make updates to existing marketing material. Worked
with corporate brand and design teams to develop new sales kits for (8) Las Vegas properties
while ensuring brand standards for each property are upheld.
Copy writing/editing: Drafted copy for sales kits, meetings related web assets, press
releases and direct marketing pieces.
Digital Marketing Platforms: Utilized Quick Base and Adobe Photoshop to update meetings
related web content and traffic design jobs.
Social Media: Conducted competitive analysis. Developed campaign proposal. Executed social
media campaign relative to company sponsored/hosted events. Reported results.
Public Relations: Drafted press releases, monitored coverage, updated quarterly clip reports.
Promotions: Contributed to development of promotions targeting meetings & event clientele
including ideas for FAM tours executed by external vendors.
Market Research: Survey development, distribution and reporting.
PARTY A LA MODE EPR, Las Vegas, San Francisco, New York – Public Relations & Marketing Agency
Chief Event Producer/Publicist, 8/2006 to 9/2013
Created and managed brand. Utilized sales, social media and marketing skills to secure new clients.
Developed and executed PR and marketing campaigns for F&B, fashion, nightlife,
philanthropic, sports & entertainment clients.
Pitched media, staffed photo shoots, coordinated/managed special events with venues and
external vendors on behalf of clients. Created and distributed proposals.
Booked talent at key special events across the U.S. Contract negotiation and talent liaison.
Secured national media placements. Managed production for network TV projects & special
Secured sponsorships and endorsement deals on behalf of clients.
Page 2 Phone: 702-533-1378
NEW YORK URBAN LEAGUE, INC., New York, NY – Local affiliate of national non-profit organization
Event Coordinator (Contracted), 5/2011 to 11/2011
Worked in collaboration with Director of Special Events, Development Director and external PR agency to
coordinate and manage event, pr and marketing logistics for 40th Annual Football Classic at Metlife
Stadium, Mayor’s Reception, Movie Screening, VIP Coaches Club Pre-game Experience, Urban Jobs Act
Press Conference and other special events.
Negotiated contracts, booked talent and served as liaison between talent representative and
Assisted with message/collateral development, drafted proposals, contracts, website copy and
other promotional materials.
Coordinated logistics for press conferences. Served as liaison between organization, outside pr
agency and community calendars.
Represented organization at community events and executive meetings with vendors and
Developed and executed communications, marketing and logistical timelines.
Provided creative direction, secured talent and assisted with overall production for pre-game and
Developed and executed integrated social media campaign
Helped double previous year’s ticket sales early on, increased awareness of organizations efforts
MGM RESORTS INTERNATIONAL, Las Vegas, NV – Resort/Casino Company
Corporate Diversity & Community Affairs Coordinator, 2/2006 to 10/2008
Employee Relations Representative, 11/2004 to 2/2006
Temp Admin/Executive Assistant, 8/2004 to 11/2004
Responsible for all philanthropic and diversity related initiatives across multiple business units. Created
concept and copy for advertorials, annual reports, press releases and executive speeches relative to
diversity and community relations.
Overall collaborative efforts throughout the years helped brand the company as a nationwide
leader in diversity and philanthropy which lead to numerous awards and placements on top lists.
Conceptualized theme, coordinated and managed show flow for company’s annual reports and
other diversity and community related events in collaboration with VP of Diversity & Director of
Managed and maintained relationships with media, non-profit and diversity partners on a local and
national level to promote corporation.
Managed departmental contact list and budget in excess of $10 million.
UNIVERSITY OF NEVADA- LAS VEGAS, NV
Bachelor of Science: PR & Event Management (IP)
CSN, Las Vegas, NV
Associate of Arts: Liberal Arts & Marketing (2006)
MGM GRAND UNIVERSITY
Certificate of Completion: Diversity Champion,
LEAD Management, Human Relations, Business Writing Fundamentals and Business Writing For Results
Awards, Affiliation & Recognition
Best Corporate Social Responsibility Publication (American Gaming Association)
Recognized For Leadership in Diversity Event Production (Senate Majority Leader Harry Reid)
Member- (PRSA, ISES, NABJ)
Additional Experience, Portfolio and References Available Upon Request