LinkedIn Global Recruiting Trends

Recruiting SolutionsGlobal RecruitingTrends Survey 2011Country Report: US Recruiting Solutions

Agenda Executive Summary Methodology Current State of Recruiting Trends toward Social Professional Networking Employee Referral Programs Wrap-up Recruiting Solutions 2

Executive Summary Hiring is expected to increase in the US, but budgets are not keeping pace. Social professional networking is seen as one of the most important, long- lasting recruiting trends in the US and most companies are already using it to some degree. Sourcing passive candidates is a key trend. The use of talent community-building and employment branding tools is expected to increase. Employee referral programs are anticipated to grow. Recruiting Solutions 3

Methodology Surveyed 1,166 recruiting professionals in the US who have a LinkedIn profileApril 27 to June 7, 2011 Nordics: 136 UK: 563 Netherlands: 298 Canada: 392 Germany: 158 France: 347 Spain: 138 Italy: 180 USA: 1,166 India: 369 Australia: 327 Brazil: 244 Recruiting Solutions 5

Methodology (cont’d)Respondents in the US include a mix of internal and 3rd partypositions. All company sizes are represented. Type of Position Company Size Internal 22 % Large Enterprise (>10,000 empl) HR 3rd Party Generalist 32% 22% 23 % Enterprise (1,001- 10,000 empl) 21 Internal Recruiter % Mid Market (501- 1,000 empl) 46% 35 % SMB (<500 empl) Recruiting Solutions 6

Anticipated Hiring Volume Over 6 in 10 companies in the US plan to hire more professionals in 2011 than in 2010, close to the global average 73 63 63 61 61 61 Global 58 55Average 59 47 45 44 39 India Netherlands US Australia Brazil Germany UK Canada France Nordics Italy Spain % expecting to hire more professionals in 2011 than in 2010 How do you expect the hiring volume across your organization to change in 2011? 8 Recruiting Solutions

Anticipated Recruiting Budgets Budgets are not keeping pace with hiring increases in the US or in most other countries 73 66 63 63 61 61 61 58 53 55 50 49 40 45 43 47 45 44 44 39 35 38 37 29 India Netherlands US Australia Brazil Germany UK Canada France Nordics Italy Spain % expecting to hire more professionals in 2011 than in 2010 % expecting organizations recruiting solutions budget to increase in 2011 from 2010 How do you expect the hiring volume across your organization to change in 2011? Recruiting Solutions How do you expect your organization’s recruiting solutions budget to change 9 from 2010 to 2011?

Top Recruiting Trends Sourcing passive candidates and social professional networking are the top recruiting trends in the US Finding better ways to source passive candidates 46 Utilizing social and professional networks 43 Training recruiters and hiring managers on "how to hire A-level talent" 29 Top 3 global Upgrading employment branding 25 trends Boosting referral programs 23 Optimizing your career site 21 Measuring quality of hire more consistently 20 Reducing spend on staffing firms 15 Reducing dependence on traditional job boards 12 Ensuring jobs posted reach multiple sites 10 Using mobile recruiting 7 % who consider one of the top three trends What do you consider to be the three most essential and long-last trends in 10 Recruiting Solutions recruiting for professional roles?

Professional Social Network Usage Most companies in the US use social professional networking for recruiting; almost one in three use it as a major hiring source 29 27 29 23 18 13 22 14 17 13 14 4 62 61 59 60 62 65 60 59 55 57 54 48NetherlandsCanada US Germany India Australia UK Brazil Spain France Italy Nordics Minor source (<15% of hires) Major source (>15% of hires) How significant were social professional networks as a source of professional 12 Recruiting Solutions hire for you organization in 2010?

Top Competitive Pressures Companies worry that their competitors will master social recruiting Learn to use social networking and social media more effectively 34 Build and nurture strong talent pools 27 Invest in their employment brand 24 Hire recruiters to strengthen their team 19 Invest in new recruiting tools 18 Further invest in their existing recruiting tools 18 Improve their referral program 14 Complete competitive analysis 12 Improve ways to track quality of hire 12 Prepare hiring managers so they help ramp up hiring quickly 8 % nervous that competitors have done or may plan on doing What are the things that your competitors have done or may plan on doing 13 Recruiting Solutions that would make you most nervous?

Specific Social Recruiting Tools Usage LinkedIn is the most popular social recruiting tool LinkedIn 96 Facebook 64 Twitter 44 Xing 4 % who use this tool Recruiting Solutions Which of the following social recruiting tools do you use? 14

Employment Branding Tools – Use/Planned Use Half of the companies in the US use or plan to use employment branding tools 64 61 60 58 56 50 50 49 25 46 23 20 26 30 17 38 22 18 18 29 14 14 39 38 38 34 33 31 26 28 28 24 10 15 5 5Germany Australia Nordics Canada India France US Netherlands UK Italy Spain Brazil % use % plan to use Which of the following types of recruiting tool do you currently use/plan Recruiting Solutions 15 to start using in the next 12 months?

Talent Community-Building Tools – Use/Planned Use Talent community-building tool usage is expected to double in the US 42 40 40 37 37 36 35 32 31 25 28 25 24 18 19 17 23 20 15 21 20 18 16 12 17 16 19 18 19 16 15 15 12 10 7 9Australia India France US UK Canada Netherlands Italy Germany Brazil Nordics Spain % use % plan to use Which of the following types of recruiting tool do you currently use/plan Recruiting Solutions 16 to start using in the next 12 months?

Passive Talent Companies in the US are actively seeking passive talent Focus on Hiring Passive Talent Not at all 8% Not Very Similar to worldwide much much 31% results, most 20% companies in the US put some emphasis on passive talent. To some extent 41% To what extent does your recruiting organization focus on hiring passive talent 17 Recruiting Solutions (individuals who are not actively looking for a job)?

Single Biggest Need Not Being Met By Current Tools Most common answers Think about the tools you currently use for sourcing and recruiting. Recruiting Solutions 18 What is the single biggest need you have that isn’t currently being met?

Employee Referral Rates Employee referrals rates are relatively strong in the US 7 3 5 7 2 2 2 2 1 3 1 7 6 4 16 12 12 13 7 19 12 14 18 22 47 50 53 46 47 48 46 53 46 52 54 50 39 39 40 43 44 34 36 37 30 21 24 24India Brazil US Canada Spain Italy NetherlandsAustralia UK Germany Nordics France More than 50% 31-50% 11-30% Less than 10% What percentage of your company’s hires are employee referrals? 20 Recruiting Solutions

Employee Referral Program Strengths Most common answers Recruiting Solutions Why do you think your employee referral program is so successful? 21

Where Employee Referral Programs Fall Short Employee referral programs suffer from lack of promotion/incentives and lack of quality referrals The quality of most referrals isnt high enough 35 We havent done enough to promote it 34 We dont offer enough incentives 27 Our employees dont know about available positions 24 We dont do enough to recognize contributors 16 The program doesnt have enough executive buy- in/sponsorship 11 The process is too complicated 5 It takes too long to pay incentives 3 % citing as reason For what reasons do you think your employee referral program 22 Recruiting Solutions doesn’t generate more hires?

Wrap-up Hiring is expected to increase in the US, but budgets are not keeping pace. Those responsible for recruiting will be forced to do more with less. This same phenomenon is occurring in many other countries around the world. Social professional networking is seen as one of the most important, long-lasting recruiting trends in the US and most companies are already using it to some degree. The greatest worry is that competitors will gain an advantage by mastering social recruiting. Sourcing passive candidates is a key trend. Companies believe they need to build and nurture strong talent pools in order to stay competitive. Most companies in the US put at least some emphasis on hiring passive talent. Recruiting Solutions 24

Wrap-up (cont’d) The use of talent community-building and employment branding tools is expected to increase. The use of talent community-building tools is expected to double in the next year. Usage of employment branding tools, already relatively high, is expected to grow as well. Employee referral programs are anticipated to grow. Many companies already have successful employee referral programs. Those who don’t cite a lack of quality referrals, lack of incentives and poor communication as barriers to achieving greater success. Recruiting Solutions 25

For more information,visit http://talent.linkedin.comPlease contact your sales manager or accountmanager for more information.Copyright © 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo,and InMail are registered trademarks of LinkedIn Corporation in theUnited States and/or other countries. All other brands and names arethe property of their respective owners. All rights reserved. Recruiting Solutions 26

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LinkedIn Global Recruiting Trends

by SGB Media Group on Oct 22, 2011

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