Science For Young People - Presentation Transcript
SFYonline Getting young people involved in science and technology
Intent/mission
To promote science/engineering and technology to the 14-18 years age group. Through creating stimulating communications to interest and involve the audience – the root being magazine and internet based - at an engaging level (cool and compelling)
We will show how impactful these subjects are in everyday life (real world), without which life would be significantly different – no microwave, TV, phone or even iPhone!
Intent/mission
We would like to get support and endorsement from “high profile” and “recognised” personalities to generate more even greater traction
We are also giving back some of our earned profits too as a means of further supporting our mission – actual focus to be defined .
Endorsement
We are already in discussion with a number of organisations and agencies who are expressing high degrees of interest and are immensely supportive
The communication
Facilitating the joining up of academia with career and “real world” applications
Creating a forum for views and feedback
Linking people together with a common vision or goal
Establishing a cool “association” to the subjects
Reaching the audience
We are hand delivering to 35,000 homes with teenagers in our launch period, and looking to increase both within Herts as well as adjacent counties with later editions
And delivering quantities into the 80+ schools in support to make content available
Reaching the audience
Our approach enables us to target specific messages for our audience. Additionally we get added “stickiness” for the magazine. Moreover parental involvement is more assured
With contributions from schools, teachers, academics, students, business, we are confident of a buzzing community of like-minded supporters
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