Scholz & Friends Strategy Group
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Scholz & Friends Topic Tracker: Digital Pearl Fishing Background Video:
Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy - and are increasingly failing to connect with consumers.
The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:
To find new ways how to get people engaged again in products, advertising and in brands.
Therefore it is key to listen to consumers - and that’s where the presentation above starts and shows our tool how to analyse online discussions and discover new insights.
Enjoy! And we’re looking forward to your feedback...
S&F Strategy Group
11 months ago
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