Scholz & Friends Strategy Group

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Scholz & Friends Strategy Group commented on Scholz & Friends Topic Tracker: Digital Pearl Fishing Background Video: Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy - and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands. Therefore it is key to listen to consumers - and that’s where the presentation above starts and shows our tool how to analyse online discussions and discover new insights. Enjoy! And we’re looking forward to your feedback... S&F Strategy Group 11 months ago
Scholz & Friends Strategy Group commented on brands and communication in the era of media democracy Dramatic Shift in Marketing Reality 11 months ago
Scholz & Friends Strategy Group commented on Content Marketing = Brand New Marketing? some nice thoughts there. thank you. 2 years ago