Social Media - a brand building force
Upcoming SlideShare
Loading in...5
×
 

Social Media - a brand building force

on

  • 286 views

Social media - a brand building force. Seminar delivered by Lizz Clarke (lizz@lcm.co.uk) of LCM and Sarah Matthews, SFM Consulting (sarah@sfmconsulting.co.uk) in September 2011.

Social media - a brand building force. Seminar delivered by Lizz Clarke (lizz@lcm.co.uk) of LCM and Sarah Matthews, SFM Consulting (sarah@sfmconsulting.co.uk) in September 2011.

Statistics

Views

Total Views
286
Views on SlideShare
283
Embed Views
3

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 3

http://www.linkedin.com 3

Accessibility

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Social Media - a brand building force Social Media - a brand building force Presentation Transcript

  • Social MediaA Brand Building Force Sarah Matthews SFM Consulting
  • Social Media -A Brand Building Force
  • Social Media - A Brand Building ForceInternal implications of introducing social media: View slide
  • Social Media - A Brand Building Force Internal implications of introducing social media:• Planning - Who, what, how? View slide
  • Social Media - A Brand Building Force Internal implications of introducing social media:• Planning - Who, what, how?• Communication
  • Social Media - A Brand Building Force Internal implications of introducing social media:• Planning - Who, what, how?• Communication• Brand alignment
  • Social Media - A Brand Building Force Internal implications of introducing social media:• Planning - Who, what, how?• Communication• Brand alignment• Resource management
  • Planning - Who?
  • Planning - Who?• Strategically:
  • Planning - Who?• Strategically: • The Company
  • Planning - Who?• Strategically: • The Company • Designated individuals
  • Planning - Who?• Strategically: • The Company • Designated individuals• Incidentally - Everyone
  • Planning - Who?• Strategically: • The Company • Designated individuals• Incidentally - Everyone• Skills and training
  • Planning - What
  • Planning - What• Changed priorities & goals
  • Planning - What• Changed priorities & goals• Staff engagement
  • Planning - What• Changed priorities & goals• Staff engagement• Roles and responsibilities
  • Planning - How?How will you use social media?
  • Communication
  • Communication• Staff communication plan
  • Communication• Staff communication plan• Your expectations - guidelines etc
  • Social & Human•Social networking•Human resources
  • Brand Alignment
  • Brand AlignmentWhat is brand alignment?
  • Brand Alignment What is brand alignment?• the brand promises you make to your clients/customers
  • Brand Alignment What is brand alignment?• the brand promises you make to your clients/customers• the imagery your brand portrays
  • Brand Alignment What is brand alignment?• the brand promises you make to your clients/customers• the imagery your brand portrays• the culture and values the brand suggests and stands for
  • Brand Alignment What is brand alignment?• the brand promises you make to your clients/customers• the imagery your brand portrays• the culture and values the brand suggests and stands for are CONSISTENT in everything you do & say everywhere
  • Brand Alignment Is Important
  • Brand Alignment Is ImportantBecause:
  • Brand Alignment Is Important Because:• Miss your client/customer expectations - they go elsewhere
  • Brand Alignment Is Important Because:• Miss your client/customer expectations - they go elsewhere• Don’t treat your staff in line with the brand:
  • Brand Alignment Is Important Because:• Miss your client/customer expectations - they go elsewhere• Don’t treat your staff in line with the brand: • they can’t deliver the brand
  • Brand Alignment Is Important Because:• Miss your client/customer expectations - they go elsewhere• Don’t treat your staff in line with the brand: • they can’t deliver the brand • they will leave
  • Who Is Responsible?
  • Who Is Responsible?• Marketing - They are responsible for the brand
  • Who Is Responsible?• Marketing - They are responsible for the brand• HR - They are responsible for policies
  • Who Is Responsible?• Marketing - They are responsible for the brand• HR - They are responsible for policies• CEO/Management team - They are responsible for culture
  • Who Is Responsible?• Marketing - They are responsible for the brand• HR - They are responsible for policies• CEO/Management team - They are responsible for culture• ALL the above
  • Brand Alignment• What is brand alignment?• Why is it important?• Who is responsible for brand alignment?• Why it’s relevant in the context of social media?
  • Managing Your Resources
  • Managing Your Resources• Your staff
  • Managing Your Resources• Your staff• Your and their skills, experience and time
  • In Summary Introducing social media needs:• Careful planning• An internal communication strategy• Brand alignment - experience the same for all stakeholders•A realistic approach to managing resources - time and staff
  • and finally ...•T: 020 3286 7224•E: sarah@sfmconsulting.co.uk•www.twitter.com/ @sarahfmatthews