What 120 Billion Facebook Impressions Have Taught Us
Dennis Yu, CEO, BlitzLocal
We will go through key leanings by vertical, across 13,00 pages and 2,00 ad campaigns. How does the new Timeline affect brands and what are the three secrets to beating the Facebook EdgeRank algorithm to get more exposure in the newsfeed? Facebook admitted that 86% of fans never see what you post- a number that is only getting worse.
Walk away from this session armed with:
- an understanding of which Facebook metrics can be gamed
- benchmarks for your industry that you can measure yourself against
- three proven tips to increase newsfeed optimization
- a 110 page Insider's guide on Facebook marketing with real data and examples