0
Small Fish – Big Ocean
November, 2013
Getting into the Ocean

1. Viator
Click to edit Master title style

by the Numbers

2. Online Marketing Expertise
3. Mobil...
Viator: By the Numbers
The leading online seller of tours and
activities
•

Over 8 edit Master each month
Click to million...
Online Marketing Expertise
•

Sophisticated Marketing Programs
leading SEO/SEM means page 1
results in Master title style
...
Market-leading Mobile Offerings
Viator: award-winning apps:
•

Viator Tours & Activity App for iOS and Android, with over ...
Over 3,000 Active Affiliate Partners
Guides / Destinations

Hotels

Travel Sites

Click to edit Master title style

Travel...
Enhanced Selling Efforts in Viator Customer Contact Center
•

Viator’s brand new 24/7 Call
Center in Las Vegas now open!

...
Real-Time Connectivity: IT’S ALIVE!!!

Click to edit Master title style
Real-Time Connectivity:
How will this automation help you?
More inventory = more sales, better customer experience
Click t...
Your Partner for Global Online Distribution
Viator has a global footprint
•

Customers from 166 countries

10 Languages; 9...
Viator – Get into the Ocean!
Suppliers Choose Viator for:
•

Large and growing sales volume;

Global, affluent customer ba...
Click to edit Master title style

Thank you for your support!
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Viator - Ken Frohling - SFBO Presentation 2013

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  • Over 650k email subscribersFacebook fans (all languages)1.8MFB fans - Viator.corp page475K+FB fans - Viator TTD destination pages550K+FB fans - non-English sites750K+Twitter: over 140k englishG+: over 95kPinterest: over 7kAlso active onIstagram
  • Viator.com also optimized for use on tabletsKey mobile trends for US Travelers*Smartphone ownership increased from 52% in 2011 to 64% in 2012 Tablet adoption nearly tripled in 2012, with 31% of US online travelers owning a tablet; over one third plan to purchase a tablet in 2013Over half of mobile web users shopped for travel on a smart phone in 2012, up from 8% in 2011By 2014, mobile travel bookings expected to triple from 2012 levels, growing to $25.8 billion and 18% of the overall online travel market67% of travelers researched local activities on a mobile device, with 39% doing so while in transit or after arriving in destination
  • Travel Agent PartnersPartnerships with AAA, ARC Marketplace, Excite Holidays, EZEEGO, STA Travel and many more Provides access to 175,000+ agents across the world
  • Email support primarily from growing staff in Sydney: also24/7Email multilingual support: French, German, Spanish, Portuguese based in London
  • Swap out graphic with something else if preferred
  • Swap out graphic with something else if preferred
  • Viator - Ken Frohling - SFBO Presentation 2013

    1. 1. 0
    2. 2. Small Fish – Big Ocean November, 2013
    3. 3. Getting into the Ocean 1. Viator Click to edit Master title style by the Numbers 2. Online Marketing Expertise 3. Mobile Distribution 4. Partner / Distribution 5. Call Center Distribution 6. International Footprint 7. Direct Connectivity
    4. 4. Viator: By the Numbers The leading online seller of tours and activities • Over 8 edit Master each month Click to million visitstitle style Over 1 million mobile app downloads • Over 1 million global Facebook fans • Over 500k user reviews and photos • Over 100 professionally produced videos • Over 4 million happy customers! • Headquartered in San Francisco • Offices in London, Las Vegas & Sydney • 200+ employees and growing
    5. 5. Online Marketing Expertise • Sophisticated Marketing Programs leading SEO/SEM means page 1 results in Master title style Click to editmultiple search engines • • • • email marketing: 700k+ opt-in email subscribers mobile marketing: Ability to target travelers pre-travel and in-destination Social media expertise, with active consumer engagement • • Over 2 million consumers engaged with Viator across top social media platforms Brand Campaign Efforts • Multi-Million dollar advertising spend in US, UK and Australia
    6. 6. Market-leading Mobile Offerings Viator: award-winning apps: • Viator Tours & Activity App for iOS and Android, with over 1,000,000 downloads • Mobile websites in 6 languages, optimized for all smartphone devices Click to edit Master title style Viator provides access to rapidly growing number of consumers that prefer mobile
    7. 7. Over 3,000 Active Affiliate Partners Guides / Destinations Hotels Travel Sites Click to edit Master title style Travel Agents Airlines Loyalty / Redemption Technology Partners 33 Airlines, 18 Hotel Brands, 17 OTAs and 175k Travel Agents 6
    8. 8. Enhanced Selling Efforts in Viator Customer Contact Center • Viator’s brand new 24/7 Call Center in Las Vegas now open! • 60+ to edit Master title style Clicksales agents supporting 6 languages • Low agent turnover and comprehensive training ensures high level of product familiarity • Supplier-led training sessions and agent incentive plans encouraged Come visit and inspire us! Local-language sites : French German Spanish Portuguese Dutch Japanese Additional sites : Viator Shore Excursions 20 city-focused sites Swedish Norwegian Danish
    9. 9. Real-Time Connectivity: IT’S ALIVE!!! Click to edit Master title style
    10. 10. Real-Time Connectivity: How will this automation help you? More inventory = more sales, better customer experience Click to edit Master block-out inventory for fear of over booking • No need to title style • • • Ability to sell real last-minute, last-seat inventory: critical for mobile Reduction in time consuming back-and-forth • Reduced support staff needs for managing product availability • Elimination of re-keying of bookings and costly data-entry errors Real-Time Connections to 30+ tour systems in 2014
    11. 11. Your Partner for Global Online Distribution Viator has a global footprint • Customers from 166 countries 10 Languages; 9 Currencies Click to edit Master title style • • Global, affluent customer base RESULTS!
    12. 12. Viator – Get into the Ocean! Suppliers Choose Viator for: • Large and growing sales volume; Global, affluent customer base Click to edit Master title style • • Expert paid search marketing and search engine optimization efforts: page 1 results • Sophisticated social media, mobile and e-mail marketing campaigns • Large and growing global Partner network • Expert live sales agents for cross-selling • Sophisticated technology to support automation, integration, distribution • Reliable and timely electronic payment RESULTS!
    13. 13. Click to edit Master title style Thank you for your support!

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