1. Growing a
Manon von Kaenel
A Brief History
Determining a Need for a Center
Mission and Objectives
Growing Support and Partnerships
3. A BRIEF HISTORY
Hired staff Director in December 2013 and
officially became a functional area within the
LEAD Center, a unit of the ASUC Student Union.
Functioned as a student org with advising from
TGIF Coordinator; hired student staff to
Received funding from The Green Initiative Fund
(TGIF) and the Chancellor’s Advisory Committee
on Student Services and Fees (CACSSF).
Established in 2012 by students.
4. DETERMINING NEED FOR A CENTER
(TGIF) needed a
relatable team in
the LEAD Center.
UC Berkeley offers 546
sustainability courses and
74 sustainability degree
programs- represents 20%
UC Berkeley has 40-50 environmental and sustainability focused
student organizations who need advising and support for leadership
development, collaboration, projects, campaigns, etc.
LEAD Center aims to
and support for individual
students, student orgs,
student government, and
TGIF has funded
over 220 student
Developing a mission, goals, strategic plan, and brand.
Determining scope of SERC and its services.
Securing a University Departmental home.
Securing student engagement and buy-in to SERC.
Hiring staff (students and career staff).
Securing sustainable funding.
Securing permanent campus space.
Transitioning from an independent student organization to a
The Student Environmental Resource Center (SERC)
cultivates a collaborative space to strengthen the
collective effectiveness of the sustainability
community, and provides resources for students to
actualize their visions of a more equitable, socially
just, and resilient future.
To provide institutional memory and leadership transition support for
student orgs, projects, and initiatives
To cultivate safe space for civil discourse and the expression of diverse
To engage students in applied and active education
To create a collaborative working space
To provide advising, financial, and leadership development resources to
To offer educational programming and skills-based trainings
To communicate student-focused resources and opportunities
To build community centered on visions of a more equitable, socially just,
and resilient future
8. GROWING SUPPORT & PARTNERSHIPS
 College of Natural Resources
 Career Center
 LEAD Center and ASUC Student
 Campus Recycling and Refuse
 Office of Sustainability
 Environmental and
 Berkeley Climate Action
 California Student
SERC offer a
What can a
Over 30 events
hosted and co-
Sent 10 students
space in two
SERC Blog and
Words of the
Co-hosted a “Mondo
with the SF Green
Hired a full-time
grant funding to
10. DEVELOPING LEARNING OUTCOMES
Each student will be able to define sustainability and the 3 E's and explain
Students will identify careers and professional opportunities that align
with their personal values and goals.
Students will learn to gather and organize information relevant to subject
matter, critically analyze environmental and sustainability media, and
construct informative and convincing journalism and audio-visual stories.
Each ECO Advisory Council Member will demonstrate the ability to garner
support for change through communication skills, consensus building
strategies, and respect for the ideas and differences of others.
Each student will learn how to apply concepts of sustainability to their
campus and community by engaging in the challenges and solutions of
sustainability on their campus. (ACPA)
11. WHAT’S NEXT?
• The Green Initiative Fund
• Zero Waste Research Center
• Nature Village: Sustainable Living
• SERC Workshop Series
• ECO Advisory Council
• SERC Career Series
• SERC Film Series
• Social Greens
• 5 DeCals
• SERC Blog
• Words of the Watershed Journal
• California Student Sustainability
• Earth Week & Food Month
• Green Certification for Student
• The Den: Sustainability Projects
• Environmental & Sustainability
• Advertising for student activities
• Peer and staff advising for
students and student orgs
• Support for student attendance
at conferences and trainings
• Connections with environmental
and sustainability resources
12. CONTACT INFORMATION
Student Environmental Resource Center
Hearst Gym 102 MC 4500
Berkeley, CA 94720