10 Must Haves For Startups To Grow

1,104 views
1,006 views

Published on

Presentation covering the ten basic points that can help in the growth of a startup.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,104
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
21
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

10 Must Haves For Startups To Grow

  1. 1. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com 10 must haves for Startups to GROW By Prabuddha S Raychaudhuri, CEO SEOguru Technologies Website Development | Search Engine Optimization | Graphics Designing
  2. 2. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com Introduction <ul><li>Passion </li></ul><ul><li>Execution </li></ul><ul><li>Great Team </li></ul><ul><li>Innovation and Sensing New Opportunities </li></ul><ul><li>Marketing and Advertising </li></ul><ul><li>Website for your Company </li></ul><ul><li>Managing Cash Flow </li></ul><ul><li>Networking and Mentoring </li></ul><ul><li>Reviewing your Goals </li></ul><ul><li>Never Give UP!! </li></ul>
  3. 3. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com Passion <ul><li>Start your business in which you are “passionate” of. </li></ul><ul><li>Identify what gets you excited </li></ul><ul><li>Ensure you have enough skills </li></ul><ul><li>Steven Covey, author of the bestseller “The 7 Habits of Highly Effective People” suggests asking yourself three questions: Do I like doing it? Am I good at it? Does the world need it? </li></ul><ul><li>A combination of “yes” for all these three questions will be the cornerstone of success for your business to grow. </li></ul>
  4. 4. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com Execution <ul><li>Being passionate about your business without proper execution strategies and skills is a harakiri. </li></ul><ul><li>Startup Founders often have skills in one area e.g. programming but lack expertise in execution e.g. project management. In these cases, Founders must hire professionals who can “execute” and convert their passions into successful business. </li></ul><ul><li>Execution plans include team development, sales and </li></ul><ul><li>marketing development, advertising options, R&D. </li></ul>
  5. 5. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com Great Team <ul><li>Without a team who have sold into your passion, you can not execute your business action plan. </li></ul><ul><li>The million dollar question --- “How to build a great team?” </li></ul><ul><li>Invest in a one to one relationship </li></ul><ul><li>Help them to grow </li></ul><ul><li>Give them new challenges everyday, even outside the domain of their work </li></ul><ul><li>Develop a core team with leadership qualities whom you can fully “trust” </li></ul>
  6. 6. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com Innovation & Sensing New Opportunities Having a foresight to see emerging opportunities is what differentiates a successful entrepreneur with “ordinary” entrepreneurs. You have to develop a forevision by which you will be able to sense what changes may occur in your business, 6-12 months from now. Speak with your customers, your suppliers or even your competitors to see the future. Innovate continuously on your deliverables and surprise your clients. <ul><li>Biggest example of innovation and tapping new opportunities in recent times is </li></ul><ul><li>Apple iPad </li></ul><ul><li>It is, as Steve Jobs, noted during the presentation, </li></ul><ul><li>a device that's “Half Smartphone, Half PC”. </li></ul>
  7. 7. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com Marketing and Advertising <ul><li>SMEs always underestimate the power of marketing and advertising. </li></ul><ul><li>Adopt a combination of the following marketing tools </li></ul><ul><li>Online Marketing – </li></ul><ul><li>i. Search Engine Optimization (SEO) </li></ul><ul><li>ii. Search Engine Marketing (SEM) </li></ul><ul><li>iii. Banner Advertising </li></ul><ul><li>iv. Social Media Optimization (SMO) involving marketing in </li></ul><ul><li>different social media platforms like FaceBook, Twitter </li></ul><ul><li>b. Offline Marketing like print advertising is also a feasible option </li></ul><ul><li>However, SMEs with limited budget are advised to opt for online marketing as it gives better ROI. </li></ul><ul><li>Always track money spent as well as the returns that you get. Stop wasting money on marketing channels that are not delivering returns as per your benchmark. </li></ul>
  8. 8. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com Website for your Company Many companies, having USD 1M+ annual sales, still operate without websites! Many BSE and NSE listed companies are often found to be operating without a website – How will you --- as an investor --- invest your money on a company which does not have a website and provides information about its products or services? <ul><li>Website is an online face for your organization. </li></ul><ul><li>It can help you to: </li></ul><ul><li>Get new business </li></ul><ul><li>Enhance branding of your company </li></ul><ul><li>Get responses from investors </li></ul>Invest your time and money on building a website that is engaging, informative, and regularly updated.
  9. 9. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com Managing Cash Flow Cash is KING . Majority of startups fail because they run out of cash in the first year of operation. Develop skills for proper management and utilisation of cash funds for further expansion of business. Build a cash buffer (typically 3-6 months of expenses) by regular investment. Cash buffers will see you through the tough times when your sales are poor or when market crashes e.g. recession.
  10. 10. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com Networking and Mentoring For an entrepreneur, especially in his/her first venture, always seek advice from qualified mentors. Mentors not only guide you to overcome challenges but can also refer new customers or venture funds for your business. Use the power of networking through organizations like TiE, NEN, Startup Saturday, NASSCOM as well as other industry bodies to showcase your company products or services, get peer reviews and win businesses. Since business is done on referrals and word of mouth, networking with other business owners can do wonders for your business.
  11. 11. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com <ul><li>Always set up tangible goals for a span of 5 years. </li></ul><ul><li>Goals can be revenue target, PAT, Revenue per employee, Profit per employee etc.. </li></ul><ul><li>Spend a few hours every week to check whether you are on track to achieving your goals. </li></ul><ul><li>Take remedial measures fast to fulfill your goals. </li></ul>Reviewing your Goals
  12. 12. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com Never Give UP!! <ul><li>Difficulties, obstacles, challenges, setbacks are all part of an entrepreneur’s journey </li></ul><ul><li>You will find confirmed orders getting canceled or worse you may have to refund money to clients with penalty for no faults of your company! </li></ul><ul><li>The mantra for success of your entrepreneurial career is “Not to give up” till you try one more time. </li></ul>
  13. 13. Website: www.searchengine-optimization-guru.com Email: seogurutech@gmail.com THANK YOU! Contact Phone: 91 98303 04437 Email: [email_address] Skype: prabuddhasrc Download: URL: http:// www.searchengine-optimization-guru.com/entrepreneurship.pps

×