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What is SEO?

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What is SEO? …

What is SEO?
A guide for PR people

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  • 1. What is SEO?
    An introduction to SEO for PR professionals
    18/03/2011
    @SEOPRTraining
  • 2. What is SEO?
    Basic definition
    Why is SEO important?
    Search engine marketplace
    Three SEO cornerstones
    Technical factors
    On-page factors
    Linkbuilding
    SEO today
    Universal (blended) results
    Social/personal
    Realtime
    18/03/2011
    2
    @SEOPRTraining
  • 3. “SEO is the practise of building and marketing a website (and related online assets) so that is discoverable and brings relevant visitors via search engines”
    18/03/2011
    3
    @SEOPRTraining
    What is SEO?
  • 4. Why is SEO important?
    Recent statistics
    18/03/2011
    4
    @SEOPRTraining
  • 5. “30.1 million adults in the UK (60%) accessed the internet every day or almost every day in 2010, according to the Office for National Statistics.”
    18/03/2011
    5
    @SEOPRTraining
    Why is it important?
  • 6. “83% of UK online shoppers use search engines to research a purchase”
    RichRelevance and Bazaarvoice as cited by eMarketer, November 2010
    18/03/2011
    6
    @SEOPRTraining
    Why is it important?
  • 7. 18/03/2011
    7
    @SEOPRTraining
    Search Engine Marketplace
    UK Search Engine Market Share as at December 2010 - Hitwise
  • 8. The Three Cornerstones
    Technical, on-page and linkbuilding
    18/03/2011
    8
    @SEOPRTraining
  • 9. Domain name
    Domain age
    ccTLD and relevance to market
    Local hosting
    Site architecture
    Use of redirects and canonical tags
    Search-engine friendly URLs
    Geo-targeting/sitemaps
    Correct use of robots.txt
    18/03/2011
    9
    @SEOPRTraining
    Technical Factors
  • 10. Keyword research & mapping
    Title & meta description
    Use of keyword in content
    Web-friendly, original content
    Optimised image/video/audio content
    Internal linking
    18/03/2011
    10
    @SEOPRTraining
    On-page Factors
  • 11. A link is like a vote
    All links are not equal
    Quality of linking site
    Link context (in content, on footer etc.)
    Linkbuilding campaigns
    Creating “link worthy” content
    Types of link attributes (rel=nofollow, rel=canonical, rel=me)
    18/03/2011
    11
    @SEOPRTraining
    Linkbuilding
  • 12. SEO Today
    Moving beyond the ten blue links
    18/03/2011
    12
    @SEOPRTraining
  • 13. 18/03/2011
    13
    @SEOPRTraining
    Universal/blended results
    Web results
    Video results
    News results
  • 14. 18/03/2011
    14
    @SEOPRTraining
    Social/Personal
    Web results
    When logged in, I see results for the query, shared by people in my social circle
    Video results
    News results
  • 15. 18/03/2011
    15
    @SEOPRTraining
    Realtime
  • 16. Contact SEO PR Training
    Call or email us to find out more about the concepts in this introduction
    nichola.stott@seoprtraining.co.uk
    +44(0)1420 540227
    Nichola Stott – SEO Specialist
    18/03/2011
    16
    @SEOPRTraining