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What is SEO?
What is SEO?
What is SEO?
What is SEO?
What is SEO?
What is SEO?
What is SEO?
What is SEO?
What is SEO?
What is SEO?
What is SEO?
What is SEO?
What is SEO?
What is SEO?
What is SEO?
What is SEO?
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What is SEO?

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What is SEO? …

What is SEO?
A guide for PR people

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  • 1. What is SEO?<br />An introduction to SEO for PR professionals<br />18/03/2011<br />@SEOPRTraining<br />
  • 2. What is SEO?<br />Basic definition<br />Why is SEO important?<br />Search engine marketplace<br />Three SEO cornerstones<br />Technical factors<br />On-page factors<br />Linkbuilding<br />SEO today<br />Universal (blended) results<br />Social/personal<br />Realtime<br />18/03/2011<br />2<br />@SEOPRTraining<br />
  • 3. “SEO is the practise of building and marketing a website (and related online assets) so that is discoverable and brings relevant visitors via search engines”<br />18/03/2011<br />3<br />@SEOPRTraining<br />What is SEO?<br />
  • 4. Why is SEO important?<br />Recent statistics<br />18/03/2011<br />4<br />@SEOPRTraining<br />
  • 5. “30.1 million adults in the UK (60%) accessed the internet every day or almost every day in 2010, according to the Office for National Statistics.”<br />18/03/2011<br />5<br />@SEOPRTraining<br />Why is it important?<br />
  • 6. “83% of UK online shoppers use search engines to research a purchase”<br />RichRelevance and Bazaarvoice as cited by eMarketer, November 2010<br />18/03/2011<br />6<br />@SEOPRTraining<br />Why is it important?<br />
  • 7. 18/03/2011<br />7<br />@SEOPRTraining<br />Search Engine Marketplace<br />UK Search Engine Market Share as at December 2010 - Hitwise<br />
  • 8. The Three Cornerstones<br />Technical, on-page and linkbuilding <br />18/03/2011<br />8<br />@SEOPRTraining<br />
  • 9. Domain name<br />Domain age<br />ccTLD and relevance to market<br />Local hosting<br />Site architecture<br />Use of redirects and canonical tags<br />Search-engine friendly URLs<br />Geo-targeting/sitemaps<br />Correct use of robots.txt<br />18/03/2011<br />9<br />@SEOPRTraining<br />Technical Factors<br />
  • 10. Keyword research & mapping<br />Title & meta description<br />Use of keyword in content<br />Web-friendly, original content<br />Optimised image/video/audio content<br />Internal linking<br />18/03/2011<br />10<br />@SEOPRTraining<br />On-page Factors<br />
  • 11. A link is like a vote<br />All links are not equal<br />Quality of linking site<br />Link context (in content, on footer etc.)<br />Linkbuilding campaigns<br />Creating “link worthy” content<br />Types of link attributes (rel=nofollow, rel=canonical, rel=me)<br />18/03/2011<br />11<br />@SEOPRTraining<br />Linkbuilding<br />
  • 12. SEO Today<br />Moving beyond the ten blue links<br />18/03/2011<br />12<br />@SEOPRTraining<br />
  • 13. 18/03/2011<br />13<br />@SEOPRTraining<br />Universal/blended results<br />Web results<br />Video results<br />News results<br />
  • 14. 18/03/2011<br />14<br />@SEOPRTraining<br />Social/Personal<br />Web results<br />When logged in, I see results for the query, shared by people in my social circle<br />Video results<br />News results<br />
  • 15. 18/03/2011<br />15<br />@SEOPRTraining<br />Realtime<br />
  • 16. Contact SEO PR Training<br />Call or email us to find out more about the concepts in this introduction<br />nichola.stott@seoprtraining.co.uk<br />+44(0)1420 540227<br />Nichola Stott – SEO Specialist<br />18/03/2011<br />16<br />@SEOPRTraining<br />

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