What is SEO? An introduction to SEO for PR professionals 18/03/2011 @SEOPRTraining
What is SEO? Basic definition Why is SEO important? Search engine marketplace Three SEO cornerstones Technical factors On-page factors Linkbuilding SEO today Universal (blended) results Social/personal Realtime 18/03/2011 2 @SEOPRTraining
“SEO is the practise of building and marketing a website (and related online assets) so that is discoverable and brings relevant visitors via search engines” 18/03/2011 3 @SEOPRTraining What is SEO?
Why is SEO important? Recent statistics 18/03/2011 4 @SEOPRTraining
“30.1 million adults in the UK (60%) accessed the internet every day or almost every day in 2010, according to the Office for National Statistics.” 18/03/2011 5 @SEOPRTraining Why is it important?
“83% of UK online shoppers use search engines to research a purchase” RichRelevance and Bazaarvoice as cited by eMarketer, November 2010 18/03/2011 6 @SEOPRTraining Why is it important?
18/03/2011 7 @SEOPRTraining Search Engine Marketplace UK Search Engine Market Share as at December 2010 - Hitwise
The Three Cornerstones Technical, on-page and linkbuilding 18/03/2011 8 @SEOPRTraining
Domain name Domain age ccTLD and relevance to market Local hosting Site architecture Use of redirects and canonical tags Search-engine friendly URLs Geo-targeting/sitemaps Correct use of robots.txt 18/03/2011 9 @SEOPRTraining Technical Factors
Keyword research & mapping Title & meta description Use of keyword in content Web-friendly, original content Optimised image/video/audio content Internal linking 18/03/2011 10 @SEOPRTraining On-page Factors
A link is like a vote All links are not equal Quality of linking site Link context (in content, on footer etc.) Linkbuilding campaigns Creating “link worthy” content Types of link attributes (rel=nofollow, rel=canonical, rel=me) 18/03/2011 11 @SEOPRTraining Linkbuilding
SEO Today Moving beyond the ten blue links 18/03/2011 12 @SEOPRTraining
18/03/2011 13 @SEOPRTraining Universal/blended results Web results Video results News results
18/03/2011 14 @SEOPRTraining Social/Personal Web results When logged in, I see results for the query, shared by people in my social circle Video results News results
Contact SEO PR Training Call or email us to find out more about the concepts in this introduction firstname.lastname@example.org +44(0)1420 540227 Nichola Stott – SEO Specialist 18/03/2011 16 @SEOPRTraining