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What is SEO?<br />An introduction to SEO for PR professionals<br />18/03/2011<br />@SEOPRTraining<br />
What is SEO?<br />Basic definition<br />Why is SEO important?<br />Search engine marketplace<br />Three SEO cornerstones<b...
“SEO is the practise of building and marketing a website (and related online assets) so that is discoverable and brings re...
Why is SEO important?<br />Recent statistics<br />18/03/2011<br />4<br />@SEOPRTraining<br />
“30.1 million adults in the UK (60%) accessed the internet every day or almost every day in 2010, according to the Office ...
“83% of UK online shoppers use search engines to research a purchase”<br />RichRelevance and Bazaarvoice as cited by eMark...
18/03/2011<br />7<br />@SEOPRTraining<br />Search Engine Marketplace<br />UK Search Engine Market Share as at December 201...
The Three Cornerstones<br />Technical, on-page and linkbuilding <br />18/03/2011<br />8<br />@SEOPRTraining<br />
Domain name<br />Domain age<br />ccTLD and relevance to market<br />Local hosting<br />Site architecture<br />Use of redir...
Keyword research & mapping<br />Title & meta description<br />Use of keyword in content<br />Web-friendly, original conten...
A link is like a vote<br />All links are not equal<br />Quality of linking site<br />Link context (in content, on footer e...
SEO Today<br />Moving beyond the ten blue links<br />18/03/2011<br />12<br />@SEOPRTraining<br />
18/03/2011<br />13<br />@SEOPRTraining<br />Universal/blended results<br />Web results<br />Video results<br />News result...
18/03/2011<br />14<br />@SEOPRTraining<br />Social/Personal<br />Web results<br />When logged in, I see results for the qu...
18/03/2011<br />15<br />@SEOPRTraining<br />Realtime<br />
Contact SEO PR Training<br />Call or email us to find out more about the concepts in this introduction<br />nichola.stott@...
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What is SEO?

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What is SEO?
A guide for PR people

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Transcript of "What is SEO?"

  1. 1. What is SEO?<br />An introduction to SEO for PR professionals<br />18/03/2011<br />@SEOPRTraining<br />
  2. 2. What is SEO?<br />Basic definition<br />Why is SEO important?<br />Search engine marketplace<br />Three SEO cornerstones<br />Technical factors<br />On-page factors<br />Linkbuilding<br />SEO today<br />Universal (blended) results<br />Social/personal<br />Realtime<br />18/03/2011<br />2<br />@SEOPRTraining<br />
  3. 3. “SEO is the practise of building and marketing a website (and related online assets) so that is discoverable and brings relevant visitors via search engines”<br />18/03/2011<br />3<br />@SEOPRTraining<br />What is SEO?<br />
  4. 4. Why is SEO important?<br />Recent statistics<br />18/03/2011<br />4<br />@SEOPRTraining<br />
  5. 5. “30.1 million adults in the UK (60%) accessed the internet every day or almost every day in 2010, according to the Office for National Statistics.”<br />18/03/2011<br />5<br />@SEOPRTraining<br />Why is it important?<br />
  6. 6. “83% of UK online shoppers use search engines to research a purchase”<br />RichRelevance and Bazaarvoice as cited by eMarketer, November 2010<br />18/03/2011<br />6<br />@SEOPRTraining<br />Why is it important?<br />
  7. 7. 18/03/2011<br />7<br />@SEOPRTraining<br />Search Engine Marketplace<br />UK Search Engine Market Share as at December 2010 - Hitwise<br />
  8. 8. The Three Cornerstones<br />Technical, on-page and linkbuilding <br />18/03/2011<br />8<br />@SEOPRTraining<br />
  9. 9. Domain name<br />Domain age<br />ccTLD and relevance to market<br />Local hosting<br />Site architecture<br />Use of redirects and canonical tags<br />Search-engine friendly URLs<br />Geo-targeting/sitemaps<br />Correct use of robots.txt<br />18/03/2011<br />9<br />@SEOPRTraining<br />Technical Factors<br />
  10. 10. Keyword research & mapping<br />Title & meta description<br />Use of keyword in content<br />Web-friendly, original content<br />Optimised image/video/audio content<br />Internal linking<br />18/03/2011<br />10<br />@SEOPRTraining<br />On-page Factors<br />
  11. 11. A link is like a vote<br />All links are not equal<br />Quality of linking site<br />Link context (in content, on footer etc.)<br />Linkbuilding campaigns<br />Creating “link worthy” content<br />Types of link attributes (rel=nofollow, rel=canonical, rel=me)<br />18/03/2011<br />11<br />@SEOPRTraining<br />Linkbuilding<br />
  12. 12. SEO Today<br />Moving beyond the ten blue links<br />18/03/2011<br />12<br />@SEOPRTraining<br />
  13. 13. 18/03/2011<br />13<br />@SEOPRTraining<br />Universal/blended results<br />Web results<br />Video results<br />News results<br />
  14. 14. 18/03/2011<br />14<br />@SEOPRTraining<br />Social/Personal<br />Web results<br />When logged in, I see results for the query, shared by people in my social circle<br />Video results<br />News results<br />
  15. 15. 18/03/2011<br />15<br />@SEOPRTraining<br />Realtime<br />
  16. 16. Contact SEO PR Training<br />Call or email us to find out more about the concepts in this introduction<br />nichola.stott@seoprtraining.co.uk<br />+44(0)1420 540227<br />Nichola Stott – SEO Specialist<br />18/03/2011<br />16<br />@SEOPRTraining<br />
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