Basic SEO

SEO IN BRIEF

SEO
What is Search Engine?
Need of Search Engine
How does Search Engine Work
Types of Search Engines
a)Crawler Based b)Human Powered Search Engines c)Hybrid
Search Engine Optimization
What is SERP?

Design Guidelines for SEO
Make sure website design has a good feel & look, clean and simple
HTML Sitemap
Proper navigation structure. Each page of the site should be properly linked to each other.
Check for W3C validation for website (Both html & css)
Check for any broken links in your website and fix if any.
Website should load fast.
Use anchor text (hyperlinked text )whenever possible in content as it helps to increase search engine rankings.
Alt Tags for images
H1 Tags(Heading Tags) - <h1> should appear at the top of page using main keywords and keyword phrases. Helps robots to determine what your web page is all about.

Design Guidelines for SEO
File name & Directory Structure - Always use hyphens (-) to separate the words in your file names. Pages should be as closer to the root directory
There should not be any internal JavaScript. Create .js file for external JavaScript and include in the page.
There should not be any internal CSS. Create .css file for external CSS and include in the page.

Technical Guidelines
Avoid using frames, javascript and flash as possible since search engines have difficulty in crawling and indexing those.
Avoid using session IDs or or arguments that result in incomplete indexing of site.
Use robots.txt file on your web server to block unnecessary files and folders.
Test your site to make sure that it appears correctly in different browsers
Redirect from non www to www using 301 redirect
Convert dynamic URLs (Uniform Resource Locators) into search-engine friendly URLs i.e static url’s using url rewrite.

Steps for SEO
Keywords Research - List Keywords which people would search for and the ones used by your competitors.
Page Title – Use Targetted Keywords. Max 70 char
Meta Description – Brief description about page content using targetted keywords. Max 170 char
Meta Keyword Tag - Should contain keywords that appears in your body text.
Alt Tags for images - Alternate text for image i.e description for the image. However for an image link with a proper alt tag (keywords included) will work as great internal anchor link.
Search Engine & Directory Submission
Submission of Xml sitemap to Google, Yahoo and Bing Webmaster Tools
Adding account in Google Analytics and add tracking code in site.

Spider
It is a software program designed to browse websites and download information.
The information that it usually downloads is the HTML source code.
Source code is stored in a large database and later analyzed.
Also called bots, crawlers
Each search engine has different bots
The first thing a spider does when it visits your page is look for a file called “robots.txt.”

Robots.txt
It is a special file that tells the spider what to index and what not to index and if the spider doesn’t find the page, the page will be thrown out, hence why you may not get recognized in a search engine.

Basic SEO

by SEO_Mumbai on May 26, 2011

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Basic SEO Presentation Transcript