Domain Name Strategies 2010

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A brief presentation on the over view of Domain name strategies, folders and sub folders

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Domain Name Strategies 2010

  1. 1. Kenneth Berkley<br />Domain Name Strategy, Folders & Sub folders<br />
  2. 2. Aims <br />Domain Name Strategy <br /> - Why use a Domain Name Strategy?<br /> - Advantages of having a strategy <br /> - Choosing the right domain <br />Folders & Sub folders <br /> - What these folders are <br /> - How and When they are used<br /> -Q&A<br />
  3. 3. Importance of Domain Name Strategies<br />Domain names are essential for many reasons some of these include:<br /><ul><li> They are seen as conveying the identity of a company on the Internet.
  4. 4. They are used to publish information on the Internet via web sites, or to</li></ul> send e-mails. <br /><ul><li> Your site may get higher rankings within the search engines for the specific</li></ul> keywords you have used.<br /><ul><li> When people see your domain name they will have a quick understanding</li></ul> of what it is your site is related to.<br />
  5. 5. Advantages of a Domain strategy<br />There is an estimated 1.5 billion internet users worldwide. With the right domain strategy, companies can extend the reach of their marketing campaigns and turn high volumes of online traffic into impressions and sales conversions for their brands.<br />It's also a well-known fact in the SEO world that Google shows enormous favouritism in its rankings to domain names that contain one or more of the keywords being searched for.<br /> If your domain name is a close or an exact match to the search keyword the chances of the site ranking for this is very high and usually does not need allot if any SEO to rank. Google seems to deliberately favour this kind of match.<br />
  6. 6. Choosing the right domain for you!<br />The majority of us have our own sites and I'm sure finding the right domain name or one that was not taken was a challenge things to consider include:<br /><ul><li> Which generic domains will best promote your brand and establish your</li></ul> company as a leader in your industry.<br /><ul><li> Look for keyword rich domain than domains that have no relevancy
  7. 7. Go for a domain extension that is relevant to the country you are targeting
  8. 8. Make the domain name memorable. Snappy and catchy is the trick. Visitors</li></ul> are more likely to remember a catchy name<br /><ul><li> Don’t use weird spellings unless this reflects a brand Any thing else you can think of that I have missed?</li></li></ul><li>Industry Related Domains <br />
  9. 9. I have a Question!<br />Would you go with a keyword rich domain that is brand new over a domain that has a good domain age and some PR/ Backlinks? <br />
  10. 10. New Domain Extensions for 2010<br />.ARTIST (For artists)<br />.BLOG<br />.CAR.ENG (England)<br />.FAM(Family)<br />.GAY (for the Gay Community)<br />.HEALTH<br />.HOTEL<br />.HOMES<br />.LONDON(London, United Kingdom)<br />.MAIL<br />.MUSIC<br />.MONEY<br />.MOVIE<br />.PHONE.SPORT,.VIDEOS.WIKI.XXX (x-rated material)<br />
  11. 11. Folders Structure and Sub Folders<br />
  12. 12. Rootdomains vs. Subdomains vs. Subfolders<br />Root Domains – the domain name you need to buy/register with a TLD extension <br />Examples of root domains <br /><ul><li> .justsearching.co.uk
  13. 13. .searchengineland.com</li></ul>Subfolders – the folders behind a domain address <br />Examples of subfolders <br /><ul><li> www.seomoz.org/blog/
  14. 14. searchengineland.com/columns/
  15. 15. southernfood.about.com/library/ </li></li></ul><li>Rootdomains vs. Subdomains vs. Subfolders<br />Sub domains – the "third level" domain name these are free to create under any root domain you own/control <br />Examples of root sub domains<br /><ul><li> postsecret.blogspot.com
  16. 16. southernfood.about.com </li></li></ul><li>Question Scenario Time!<br />Would you add sub folders to a small static site with no more than 10 – 15 pages or would you have structured urls all with in the root domain?<br />
  17. 17. Question <br />You currently have a subdomain that is not working well for you & rankings are poor what would you do? <br />Would you consider redirecting the subdomain back to subfolders on a root domain which could see a considerable rise in traffic & rankings<br />
  18. 18. What's your understanding of the following?<br />“Primary domains can pass a penalty to subdomains. Subdomains can’t pass a penalty to a main domain unless the main domain holds a relation to the subdomain (ie. a link).”<br />
  19. 19. Any Questions!<br />

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