SEO Timeline

What and why of SEO

We won’t teach you everything about SEO , just what you need …

We won’t teach you everything about SEO ,

just what you need …

What is SEO? Your Website Here

SEO is visibility for your website through disciplined business practices SEO isn’t magic or voodoo…

Customers are searching, Why SEO? SEO directs them…

• Time is the only cost • Active buyers • Conversion tracking • Nimble • Targeted • Pull advertising • On 24/7 • Indefinite shelf life SEO Benefits

3 Keys of SEO

Can see …your website?

If you publish, they will come

Links connect one website to another

How Search Engines read Most keyword-rich content Least important content

You see… Search Engines read keywords sees…

What is a Keyword?

What is your PageRank? to • How Google grades your web pages • “ Page” – not website • “ Rank” – not score • Higher Rank beats quantity

What is SEM? Paying to be here

Where do people click? SEM 20% SEM 10% SEO 70%

How do I get there? Create Content Thought Leadership • Display expertise • Solve buyer problems • Generate yourself • Targeted • Best Material • Keywords Content for links • Wide spread • Generic • Outsource • Quantity for links • Syndicate • Keywords

Create Content

Where do I publish? Use Social Media

Use Social Media

Turn content into Links The lifeblood of SEO Links “vouch” for your website Quality over quantity Increase Pagerank Drives traffic

Keyword-rich anchor text Incorrect: • Would you like to buy a boat? Click Here Correct: • Would you like to buy a boat ?

Incorrect:

• Would you like to buy a boat? Click Here

User Experience • Purpose • Natural flow • Lead your buyers • Organized internal structure • Is your website easy to read, navigate and use?

Website Analytics • Window into your website • Track user activity • Increase conversions • Keyword data

Now you know SEO basics

Learn SEO practices…

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