SEO Basics - The What and Why of SEO

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    SEO Basics - The What and Why of SEO - Presentation Transcript

    1. SEO Timeline
    2. What and why of SEO
      • We won’t teach you everything about SEO ,
      • just what you need …
    3. What is SEO? Your Website Here
    4. SEO is visibility for your website through disciplined business practices SEO isn’t magic or voodoo…
    5. Customers are searching, Why SEO? SEO directs them…
    6. • Time is the only cost • Active buyers • Conversion tracking • Nimble • Targeted • Pull advertising • On 24/7 • Indefinite shelf life SEO Benefits
    7. 3 Keys of SEO
    8.  
    9. Can see …your website?
    10.  
    11. If you publish, they will come
    12.  
    13. Links connect one website to another
    14. How Search Engines read Most keyword-rich content Least important content
    15. You see… Search Engines read keywords sees…
    16. What is a Keyword?
    17. What is your PageRank? to • How Google grades your web pages • “ Page” – not website • “ Rank” – not score • Higher Rank beats quantity
    18. What is SEM? Paying to be here
    19. Where do people click? SEM 20% SEM 10% SEO 70%
    20. How do I get there?
      • Create Content
      Thought Leadership • Display expertise • Solve buyer problems • Generate yourself • Targeted • Best Material • Keywords Content for links • Wide spread • Generic • Outsource • Quantity for links • Syndicate • Keywords
    21. Where do I publish?
      • Use Social Media
    22. Turn content into Links The lifeblood of SEO Links “vouch” for your website Quality over quantity Increase Pagerank Drives traffic
    23. Keyword-rich anchor text
      • Incorrect:
      • • Would you like to buy a boat? Click Here
      Correct: • Would you like to buy a boat ?
    24. User Experience • Purpose • Natural flow • Lead your buyers • Organized internal structure • Is your website easy to read, navigate and use?
    25. Website Analytics • Window into your website • Track user activity • Increase conversions • Keyword data
    26. Now you know SEO basics
    27. Learn SEO practices…
    28. SEO Timeline Services • Education - SEO/SEM - Social Media - User experience • Deliverables - Website Reviews - SEO Timelines - Diagnostic Reports • Consulting - Online Marketing Setup - Ongoing Support
    29. Thank You [email_address] [email_address] www.seotimeline.com

    + Alex ConwayAlex Conway, 12 months ago

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