Link building after penguin

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Presented by http://www.seosynovation.com In search engine optimization there are two fundamental concept: unique content of the web page and the quality and the authority of the inbound backlink to …

Presented by http://www.seosynovation.com In search engine optimization there are two fundamental concept: unique content of the web page and the quality and the authority of the inbound backlink to the web page. This slide show depicts one tactic to design, plan, and execute a strategy for building links after Google’s most recent algorithm updates.
First there was a Panda then came the Penguin. What did these animals do in the Search Engine Optimisation sphere?
Panda and Penguin where both Google Algorithm ranking factor updates. Panda was concerned primarily with cracking down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011. Penguin adjusted a number of spam factors, including keyword stuffing and link building, and impacted an estimated 3.1% of English queries.
There have been several revisions and updates to both Panda (February – April 2011) and Penguin (April 2012) factors since their introductions confirming Google are constantly monitoring. The key factors in all these revisions are: content and relevancy. And these are the factors concerned in link building too.

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  • 1. Link Building After Penguin First there was a Panda then came the Penguin. What did these animals do in the Search Engine Optimisation sphere? Panda and Penguin where both Google Algorithm ranking factor updates. Panda was concerned primarily with cracking down on thin content, content farms, sites with high ad-to-content Your SEO & Link ratios, and a number of other quality issues. Panda rolled Building Expert out over at least a couple of months, hitting Europe in At SEO Synovation your April 2011. European Web Marketing Agency Penguin adjusted a number of spam factors, including Call me on keyword stuffing and link building, and impacted an +31 6 428 73 480 estimated 3.1% of English queries. Or email me on seosynovation@kpnmail .nl There have been several revisions and updates to both Panda (February – April 2011) and Penguin (April 2012) factors since their introductions confirming Google are constantly monitoring.Presented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 2. Link Building After Penguin Agenda 1. Make a plan: list assets from Hi I’m Minke Oving a website content, articles and Search Engine stories on website. Optimisation and 2. Construct a Contextual Keyword Link Building Expert Tree based upon relevancy of a at SEO Synovation a central keyword web marketing 3. Create a plan based upon agency helping small Your SEO & Link competitors and contextual and medium sized Building Expert keyword tree – get backlinks companies reach data their internet 4. Strategize & brainstorm as a marketing goals. In team and asked where can I get this Slide Show I’m backlines from. going to walk you 5. Schedule resources to meet plan. through Link Building Get backlinks slowly. after Google’s 6. Adapt to failures and re-plan Penguin updatePresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 3. Link Building After Penguin Your SEO & Link Building Expert Explore the data you hold in all your assets like content, articles, images, whitepap ers, blogs, custo mers, or reviews. In fact almost anything that can used as link bait.Presented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 4. Link Building After Penguin Your SEO & Link Building Expert Use appropriate third party tools to research competitor links. Relevance and quality are the driving forces here. You need to spread links across major pages with varied anchor textPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 5. Link Building After Penguin Your SEO & Link Building Expert Ask where can I get good quality links from? Use the contextual keyword tree to gather ideas. Be creative and think out of the box.Presented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 6. Link Building After Penguin Your SEO & Link Building Expert Fix an appropriate number of hours and tasks to work slowly and naturally in acquiring links. Do not do too much too fast. It will hurt you.Presented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 7. Link Building After Penguin Your SEO & Link Building ExpertPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 8. Link Building After Penguin Your SEO & Link Building Expert What is Anchor Text? It is the clickable word/words usually in blue that point to another URL.Presented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 9. Link Building After Penguin Your SEO & Link Building Expert Vary the types of backlinks you get. Spread the backlinks over the website to major revenue producing WebPages. Backlinks types are: brand, URL, Exact Keyword Match and contextual linksPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 10. Link Building After Penguin Your SEO & Link Building Expert Words describing the context of the link in proximity of the clickable link itself.Presented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 11. Link Building After Penguin Your SEO & Link Building Expert Target only major revenue producing web pages. Mix the types of backlinks to the WebPages with exact and synonims of keywords relevance to that webpage.Presented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 12. Link Building After Penguin Your SEO & Link Building ExpertPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 13. Link Building After Penguin Your SEO & Link Building Expert Follow these steps on this slide and the next to execute your strategyPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 14. Link Building After Penguin Your SEO & Link Building Expert Promote your content through all the marketing channels that touch your prospectsPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 15. Link Building After Penguin Your SEO & Link Building Expert The keywords used in your market and by your prospects are unique to your world, your product and your sphere. Within your marketplace there are link building opportunities using your keywordsPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 16. Link Building After Penguin Your SEO & Link Building Expert Blogging is a tactic to get good quality links.Presented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 17. Link Building After Penguin Your SEO & Link Building ExpertPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 18. Link Building After Penguin Your SEO & Link Building ExpertPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 19. Link Building After Penguin Your SEO & Link Building ExpertPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 20. Link Building After Penguin Your SEO & Link Building Expert Article writing works and is a useful source for backlinksPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 21. Link Building After Penguin Your SEO & Link Building Expert Create good looking badges and ask websites owners to post them on their site. You provide the code and the image badge with appropriate anchor text and URL definitions. Might have to barter.Presented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 22. Link Building After Penguin Your SEO & Link Building Expert Create opportunities to interview influencers in industry. Repurpose the interview as a blog post, an article for other, for the press and for video marketingPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 23. Link Building After Penguin Your SEO & Link Building Expert If you have a emailing list asking questions in a survey and then publishing the results in a white paper posted on your website may bring in good quality backlinks.Presented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480
  • 24. Link Building After Penguin We are ready to help you with your link building efforts. We offer transparent services at low cost but high quality. SEO Synovation is a web marketing that helps you drive traffic to your website so you increase conversions. Call us on +31 6 428 73 480 or visit our website: www.seosynovation.comPresented by SEO Synovation an innovative web marketing agency http://wwww.seosynovation.com telephone +31 6 428 73 480