SEOQualification.com
Ranking Factors
    Off Site
6 of the top ranking factors are offsite
1   Keyword focused anchor text in external links
2   Quality of external link so...
Keyword focused anchor text in
external links
here's a sample link...


<a href="http://www.yourwebsite.com">Anchor Text</...
Keyword focused anchor text in
external links
it's important before you start using this link that you

a)   canonicalise ...
Keyword focused anchor text in
external links
define the correct canonical link version & stick to it.

http://mywebsite.c...
Keyword focused anchor text in
external links
link to the correct section, category or page of your
website
&
use the corr...
Quality of external link sources

You need links from relative, on topic, authority sites
and not from
low quality directo...
Quantity of external links

Your site needs to build links on a regular basis

Generally, the more links a site or page ha...
Diversity of link sources

Many unique root domains hosting different types of sites
e.g.
Blogs
Forums
Websites
Gov & Edu ...
Age of external links

A site should develop links over a period of time and retain
those links

Sites that have multiple ...
Link type and placement

Links should appear naturally

sites will have dofollow & nofollow links
links should appear in c...
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SEO Ranking Factors - Offsite

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These are the primary SEO Off site Ranking Factors from Chris Laing of SEOQualification.com

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SEO Ranking Factors - Offsite

  1. 1. SEOQualification.com
  2. 2. Ranking Factors Off Site
  3. 3. 6 of the top ranking factors are offsite 1 Keyword focused anchor text in external links 2 Quality of external link sources 3 Quantity of external links 4 Diversity of link sources 5 Age of external links 6 Link type and placement
  4. 4. Keyword focused anchor text in external links here's a sample link... <a href="http://www.yourwebsite.com">Anchor Text</a>
  5. 5. Keyword focused anchor text in external links it's important before you start using this link that you a) canonicalise the link b) link to the correct section, category or page of your website c) use the correct anchor text for each page
  6. 6. Keyword focused anchor text in external links define the correct canonical link version & stick to it. http://mywebsite.com http://www.mywebsite.com http://www.mywebsite.com/index.html
  7. 7. Keyword focused anchor text in external links link to the correct section, category or page of your website & use the correct anchor text for each page Personal Trainer, Personal Training, Find a http://pthub.co.uk Personal Trainer http://pthub.co.uk/gymsearch find a gym, gym search http://pthub.co.uk/ptforum/ personal trainer forum, personal training forum
  8. 8. Quality of external link sources You need links from relative, on topic, authority sites and not from low quality directory submissions, link farms, off topic sites, link networks, mass reciprocal links etc
  9. 9. Quantity of external links Your site needs to build links on a regular basis Generally, the more links a site or page has pointing to it the more important it is deemed.
  10. 10. Diversity of link sources Many unique root domains hosting different types of sites e.g. Blogs Forums Websites Gov & Edu sites etc
  11. 11. Age of external links A site should develop links over a period of time and retain those links Sites that have multiple links appear over a short period of time then stop can raise a red flag to the search engines Sites with a good link profile tend to have higher page rank
  12. 12. Link type and placement Links should appear naturally sites will have dofollow & nofollow links links should appear in content ideally links in the footer or right side bar may be given less weight links will have varying anchor text
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