0
• Presented by Matt Wood• Head of Search, SEO Positive LtdInternet World2013The Strategy of ContentMarketingPresented by M...
Presented by Matt WoodChief Operating Officer, SEO Positive LtdInternet World2013What Is Content Marketing?
Creating and distributing relevant & valuable content toattract, acquire and engage a clearly defined and understoodtarget...
Presented by Matt WoodChief Operating Officer, SEO Positive LtdSet Your ObjectivesWhat are the company goals?Define your t...
Presented by Matt WoodChief Operating Officer, SEO Positive LtdPlanningInternet World2013What does your company want to ac...
Presented by Matt WoodChief Operating Officer, SEO Positive LtdPlanningInternet World2013What are your existing marketing ...
Presented by Matt WoodChief Operating Officer, SEO Positive LtdAudienceInternal RolesCustomer PersonasIndustry Influencers...
Presented by Matt WoodChief Operating Officer, SEO Positive LtdTell Your Brand StoryInternet World2013How did your company...
Presented by Matt WoodChief Operating Officer, SEO Positive LtdContent ChannelsSocial Media ProfilesBlogger OutreachPress ...
Presented by Matt WoodChief Operating Officer, SEO Positive LtdContent ChannelsInternet World2013Alter the content accordi...
Presented by Matt WoodChief Operating Officer, SEO Positive LtdEstablish roles & responsibilitiesCreate a scheduleDefine s...
Presented by Matt WoodChief Operating Officer, SEO Positive LtdTrendsImpacting newsHow toHow to work withCase studiesEngag...
Presented by Matt WoodChief Operating Officer, SEO Positive LtdConsistencyRelevanceStyleEfficiencyMeasuringInternet World2...
Presented by Matt WoodChief Operating Officer, SEO Positive LtdTel: 0800 088 6000Email: info@seopositive.co.ukWeb: www.seo...
Upcoming SlideShare
Loading in...5
×

The Strategy of Content Marketing

309

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
309
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "The Strategy of Content Marketing"

  1. 1. • Presented by Matt Wood• Head of Search, SEO Positive LtdInternet World2013The Strategy of ContentMarketingPresented by Matt WoodChief Operating Officer, SEO Positive LtdInternet World2013@seopositiveltd
  2. 2. Presented by Matt WoodChief Operating Officer, SEO Positive LtdInternet World2013What Is Content Marketing?
  3. 3. Creating and distributing relevant & valuable content toattract, acquire and engage a clearly defined and understoodtarget audience, with the objective of driving profitable customeraction.Presented by Matt WoodChief Operating Officer, SEO Positive LtdInternet World2013
  4. 4. Presented by Matt WoodChief Operating Officer, SEO Positive LtdSet Your ObjectivesWhat are the company goals?Define your target audienceWhat will you deliver to your audience?Outcome for the audienceInternet World2013
  5. 5. Presented by Matt WoodChief Operating Officer, SEO Positive LtdPlanningInternet World2013What does your company want to accomplish?What are the differentiating factors of your products and/or services?What are your Unique Selling Points?What is your company best at providing?
  6. 6. Presented by Matt WoodChief Operating Officer, SEO Positive LtdPlanningInternet World2013What are your existing marketing strategies & how will these be affected?How much effort should you be making and why?Who will be involved and what are their roles?What milestones do we want to achieve?How will we measure the success?
  7. 7. Presented by Matt WoodChief Operating Officer, SEO Positive LtdAudienceInternal RolesCustomer PersonasIndustry InfluencersInternet World2013
  8. 8. Presented by Matt WoodChief Operating Officer, SEO Positive LtdTell Your Brand StoryInternet World2013How did your company begin?What brought you to where you are today?What is driving you to achieve success in the future?
  9. 9. Presented by Matt WoodChief Operating Officer, SEO Positive LtdContent ChannelsSocial Media ProfilesBlogger OutreachPress Release DistributionMedia Publications/NewsForums & Discussion ThreadsEmail MarketingInternet World2013
  10. 10. Presented by Matt WoodChief Operating Officer, SEO Positive LtdContent ChannelsInternet World2013Alter the content according to its contextExplore most effective channelsDefine your objectivesHow can each channel support one another?How will it be measured
  11. 11. Presented by Matt WoodChief Operating Officer, SEO Positive LtdEstablish roles & responsibilitiesCreate a scheduleDefine style and writing guidelinesForward planningOptimise your contentSet Up a ProcessInternet World2013
  12. 12. Presented by Matt WoodChief Operating Officer, SEO Positive LtdTrendsImpacting newsHow toHow to work withCase studiesEngaging ConversationsInternet World2013
  13. 13. Presented by Matt WoodChief Operating Officer, SEO Positive LtdConsistencyRelevanceStyleEfficiencyMeasuringInternet World2013InfluenceGoalsChallengeFeedback
  14. 14. Presented by Matt WoodChief Operating Officer, SEO Positive LtdTel: 0800 088 6000Email: info@seopositive.co.ukWeb: www.seopositive.co.uk@seopositiveltdAny Questions?Internet World2013
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×