How To Use Google+ For                 Your Business                                  @seopositiveltdPresented by Danny Ha...
Agenda       Social Media Overview         How To Setup & Optimise An                                     Account       In...
What is Social Media?       Share Content – Photos / Videos /       Ideas       Make Friends & Connections       Join Grou...
Social Media Marketing       Multi-way (Brand <--> Customer,       Customer <--> Customer)       Participatory       User-...
Google Plus Key Facts       Launched In June 2011             Takes The Best Features                                     ...
Why Was Google Plus Created?       2010 Google Was & Still Is The Most Visited Site       On The Web       Facebook Rapidl...
How Can The Platform Help Your Business?       Develop Highly Targeted Communications       Interact With Consumers       ...
Creating A Business Page       Must Have A Personal Profile       Pick A Category       Customise Your Page’s Public Profi...
Integration       Utilise The Google+ & +1 Icons       Promoted On Every Page Of Your Website       Use The Many Widgets &...
Your Business Homepage                                  Easy To Navigate                                  Fully Customisab...
Your Profile Page                                  Visible To Your Followers                                  Shows All Yo...
Circles       Separate & Manage Clients / Suppliers       Share Content Selectively       Create ‘Interest Groups’       Y...
Hangouts                                  Live Video Conferencing For                                  Up To 10 People    ...
Huddle       Group Text Or Video Messaging Source       Available Via Smart Phones That Have The G+       Installed       ...
Photos & Videos    You Can Include:        Portfolios        Products        Events / Special Occasions        EmployeesPr...
Optimising Your Business Page       Promote Your Page & Grow Your Circles       Consider Your Keywords       Use Keywords ...
Take Advantage of The Google Links    Recommended Links             Content LinksPresented by Danny Hall                  ...
Developing a Strategy       Identify Your Target Audience       Set Your Goals Early       Research Competitors’ Approache...
How To Measure Your Results    Google Ripples Shows You:        Who Has Publicly Shared a        Post or URL        The Co...
Future Developments       Constantly Striving To Improve       Platform       Platform Is Not Monetised       Will G+ Have...
Summary       Taken Best Features Of All Social Media Platforms       Very User Friendly       Is Likely To Have A Growing...
Any Questions?    Tel: 0800 088 6000    Email: info@seopositive.co.uk    Web: www.seopositive.co.uk       @seopositiveltdP...
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How to use Google+ for your business and integrate with other social channels: Tips and tricks

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This presentation introduces marketers to the concept of the recently-launched Google Plus network, explaining the benefits it can bring to your business. Includes guidance as to how to measure and promote your page and valuable professional tips and tricks. Originally hosted by Danny Hall, Head of Sales at SEO Positive at Internet World 2012.

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How to use Google+ for your business and integrate with other social channels: Tips and tricks

  1. 1. How To Use Google+ For Your Business @seopositiveltdPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  2. 2. Agenda Social Media Overview How To Setup & Optimise An Account Introduction To Google Plus Creating A Strategy Benefits To Your Business Unique Features Measuring Your ResultsPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  3. 3. What is Social Media? Share Content – Photos / Videos / Ideas Make Friends & Connections Join Groups Follow Trends Encourages Participation & InteractionPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  4. 4. Social Media Marketing Multi-way (Brand <--> Customer, Customer <--> Customer) Participatory User-Generated Traditional Marketing One-Way (Brand To Customer) Push & Content Brand-GeneratedPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  5. 5. Google Plus Key Facts Launched In June 2011 Takes The Best Features From Other Social Networks Quickly Amassed 20 Million Users By The End of July Integrated Heavily With Other Google Services Business Page Facility Added In November Has A Growing Influence On Search Results 90 Million Users As Of Jan 2012Presented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  6. 6. Why Was Google Plus Created? 2010 Google Was & Still Is The Most Visited Site On The Web Facebook Rapidly Moved Into Second Place That Year In 2010 Facebook Had 3x More Unique Visitors Than GooglePresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  7. 7. How Can The Platform Help Your Business? Develop Highly Targeted Communications Interact With Consumers Improve Your Service Respond To Demand & FeedbackPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  8. 8. Creating A Business Page Must Have A Personal Profile Pick A Category Customise Your Page’s Public Profile Add Info About Your Business Become The Administrator For A Business Page Spread The WordPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  9. 9. Integration Utilise The Google+ & +1 Icons Promoted On Every Page Of Your Website Use The Many Widgets & Links Available To Promote These IconsPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  10. 10. Your Business Homepage Easy To Navigate Fully Customisable Menu Shows Your Stream Of Latest Posts Enables You To Read & Share Posts With Your Specific GroupsPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  11. 11. Your Profile Page Visible To Your Followers Shows All Your Latest Posts Very Customisable TIP Be Sure To Utilise The 5 Image Banners At The Top of Your Profile Page.Presented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  12. 12. Circles Separate & Manage Clients / Suppliers Share Content Selectively Create ‘Interest Groups’ Your Circles Are Completely Private To YouPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  13. 13. Hangouts Live Video Conferencing For Up To 10 People Can Share Images & Videos Businesses Can Engage Prospects, Customers & Remote Work ForcesPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  14. 14. Huddle Group Text Or Video Messaging Source Available Via Smart Phones That Have The G+ Installed Turn Conversations Into One Simple Group Chat Use Huddle To Plan & Co-ordinate Discussions & EventsPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  15. 15. Photos & Videos You Can Include: Portfolios Products Events / Special Occasions EmployeesPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  16. 16. Optimising Your Business Page Promote Your Page & Grow Your Circles Consider Your Keywords Use Keywords Within Content, Titles, Taglines & PostsPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  17. 17. Take Advantage of The Google Links Recommended Links Content LinksPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  18. 18. Developing a Strategy Identify Your Target Audience Set Your Goals Early Research Competitors’ Approaches Post Interesting Content Take The InitiativePresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  19. 19. How To Measure Your Results Google Ripples Shows You: Who Has Publicly Shared a Post or URL The Comments They’ve Made How A Post Or URL Was Shared Over Time StatisticsPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  20. 20. Future Developments Constantly Striving To Improve Platform Platform Is Not Monetised Will G+ Have A Bigger Influence On Natural Listings Or Adwords?Presented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  21. 21. Summary Taken Best Features Of All Social Media Platforms Very User Friendly Is Likely To Have A Growing Influence On Businesses’ Online Performance Very Adaptable & Will Continue To EvolvePresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  22. 22. Any Questions? Tel: 0800 088 6000 Email: info@seopositive.co.uk Web: www.seopositive.co.uk @seopositiveltdPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040

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