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How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
How to use Google+ for your business and integrate with other social channels: Tips and tricks
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How to use Google+ for your business and integrate with other social channels: Tips and tricks

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This presentation introduces marketers to the concept of the recently-launched Google Plus network, explaining the benefits it can bring to your business. Includes guidance as to how to measure and …

This presentation introduces marketers to the concept of the recently-launched Google Plus network, explaining the benefits it can bring to your business. Includes guidance as to how to measure and promote your page and valuable professional tips and tricks. Originally hosted by Danny Hall, Head of Sales at SEO Positive at Internet World 2012.

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  • 1. How To Use Google+ For Your Business @seopositiveltdPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 2. Agenda Social Media Overview How To Setup & Optimise An Account Introduction To Google Plus Creating A Strategy Benefits To Your Business Unique Features Measuring Your ResultsPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 3. What is Social Media? Share Content – Photos / Videos / Ideas Make Friends & Connections Join Groups Follow Trends Encourages Participation & InteractionPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 4. Social Media Marketing Multi-way (Brand <--> Customer, Customer <--> Customer) Participatory User-Generated Traditional Marketing One-Way (Brand To Customer) Push & Content Brand-GeneratedPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 5. Google Plus Key Facts Launched In June 2011 Takes The Best Features From Other Social Networks Quickly Amassed 20 Million Users By The End of July Integrated Heavily With Other Google Services Business Page Facility Added In November Has A Growing Influence On Search Results 90 Million Users As Of Jan 2012Presented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 6. Why Was Google Plus Created? 2010 Google Was & Still Is The Most Visited Site On The Web Facebook Rapidly Moved Into Second Place That Year In 2010 Facebook Had 3x More Unique Visitors Than GooglePresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 7. How Can The Platform Help Your Business? Develop Highly Targeted Communications Interact With Consumers Improve Your Service Respond To Demand & FeedbackPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 8. Creating A Business Page Must Have A Personal Profile Pick A Category Customise Your Page’s Public Profile Add Info About Your Business Become The Administrator For A Business Page Spread The WordPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 9. Integration Utilise The Google+ & +1 Icons Promoted On Every Page Of Your Website Use The Many Widgets & Links Available To Promote These IconsPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 10. Your Business Homepage Easy To Navigate Fully Customisable Menu Shows Your Stream Of Latest Posts Enables You To Read & Share Posts With Your Specific GroupsPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 11. Your Profile Page Visible To Your Followers Shows All Your Latest Posts Very Customisable TIP Be Sure To Utilise The 5 Image Banners At The Top of Your Profile Page.Presented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 12. Circles Separate & Manage Clients / Suppliers Share Content Selectively Create ‘Interest Groups’ Your Circles Are Completely Private To YouPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 13. Hangouts Live Video Conferencing For Up To 10 People Can Share Images & Videos Businesses Can Engage Prospects, Customers & Remote Work ForcesPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 14. Huddle Group Text Or Video Messaging Source Available Via Smart Phones That Have The G+ Installed Turn Conversations Into One Simple Group Chat Use Huddle To Plan & Co-ordinate Discussions & EventsPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 15. Photos & Videos You Can Include: Portfolios Products Events / Special Occasions EmployeesPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 16. Optimising Your Business Page Promote Your Page & Grow Your Circles Consider Your Keywords Use Keywords Within Content, Titles, Taglines & PostsPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 17. Take Advantage of The Google Links Recommended Links Content LinksPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 18. Developing a Strategy Identify Your Target Audience Set Your Goals Early Research Competitors’ Approaches Post Interesting Content Take The InitiativePresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 19. How To Measure Your Results Google Ripples Shows You: Who Has Publicly Shared a Post or URL The Comments They’ve Made How A Post Or URL Was Shared Over Time StatisticsPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 20. Future Developments Constantly Striving To Improve Platform Platform Is Not Monetised Will G+ Have A Bigger Influence On Natural Listings Or Adwords?Presented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 21. Summary Taken Best Features Of All Social Media Platforms Very User Friendly Is Likely To Have A Growing Influence On Businesses’ Online Performance Very Adaptable & Will Continue To EvolvePresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040
  • 22. Any Questions? Tel: 0800 088 6000 Email: info@seopositive.co.uk Web: www.seopositive.co.uk @seopositiveltdPresented by Danny Hall StandHead of Sales, SEO Positive Ltd E5040

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